Launching your product the right way slides

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We spend a lot of hours in designing, developing and testing our product before we even launch it, but once we do launch our product how can we make sure people will hear about it? what tactics should we use to convert them into active customers and how they can help us grow without spending much on marketing?

Business Marketing

Launching Your
Product The
Right Way
Ohad Frankfurt
2014

Things to consider
when building a
product

Matching
product
capabilities
to market
needs.

Metrics are
startup
founder’s
best
friends.

Initial traffic
• HackerNews
• Startup Bird
• Betalist
• Killer Startups
• Side Projectors
• Firespotting

• Product Hunt

Once your users are
happy, they will help
you grow.

“Marketing is for companies
who have sucky product.”

- Fred Wilson

What's hot

Tom and three other experienced aftermarket professionals made up this year’s “Produce the Perfect Product Launch” seminar panel. Panelists included: Nate Shelton, Chairman of Hurst Performance Vehicles; Donnie Eatherly, President of P&E Distributors, and Jason Bruce, Director of Marketing and New Business Development of aFe Power. Learn proven methods to leverage your next product launch to improve sales and awareness about your offerings.

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Watch the full webinar replay at http://resources.kapost.com/how-to-plan-your-product-launch-webinar.html?rs=sshare 95% of new product launches fail. That's why Jesse Noyes from Kapost teamed up with Mathew Sweezey, ‎Principal of Marketing Insights at Salesforce, to reveal what it takes to buck this disheartening product marketing trend, and build content-centric launch strategies that work. Learn how to: - Plan your product launch content - Execute a winning product launch strategy - Enable internal teams - Track success YOUR HOSTS Mathew Sweezey, ‎Principal of Marketing Insights at Salesforce Mathew is Principal of Marketing Insights at Salesforce. A consummate writer, he has been featured in numerous publications such as Marketing Automation Times, DemandGen Report, Marketing Sherpa, ZDNet, and is the author of Marketing Automation for Dummies (published by Wiley February 2014). Mathew speaks around the world at events such as Conversion Conference, Dreamforce, SugarCon, and to companies including Microsoft, Investec, NetJets, and Restaurants.com. Jesse Noyes, Senior Director of Content & Product Marketing at Kapost Jesse is the Senior Director of Content Marketing for Kapost. In this role, he’s charged with producing overseeing the company’s content marketing strategy and delivering high-value educational experiences for the industry. He is aware of how meta churning out content marketing for a business that sells to content marketers sounds. Jesse is the former Managing Editor at Eloqua (now owned by Oracle), where he ran the company’s award-winning blog and produced plenty of other stuff. You can follow him on Twitter at @noyesjesse if you’re interested in content marketing and dogs.

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The "build it and they'll come" days are over. Today even the best products need clever marketing to cut through the clutter and survive. This presentation is from a talk I did in Helsinki. It is about why and how brands can engage consumers through digital marketing to involve them in product creation. The main principles are around starting with why and shifting focus to content marketing. There's a case study on Jolla Tablet (The World's First Crowdfunded Tablet), that explains how Jolla did one of the biggest crowdfunding projects ever raising over $2.5M USD.

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