Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Marketing Metrics

3,350 views

Published on

Pdf of Introduction to Marketing Metrics presentation by Sue Windley, Marketing Director, Pragmatic Performance Group Ltd.

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

Marketing Metrics

  1. 1. Introduction to Marketing Metrics Presented By Sue Windley Marketing Director Pragmatic Performance Group Ltd www.pragmaticperformancegroup.co.ukAll  clip art & written content in this presentation is the copyright of Pragmatic Performance Group Ltd © 2003 – 2010.  All rights reserved
  2. 2. In any aspect of business  If you don’t / can’t measure it, why do it?All  clip art & written content in this presentation is the copyright of Pragmatic Performance Group Ltd © 2003 – 2010.  All rights reserved
  3. 3. Define what = SUCCESS is in your business  Measure only those elements that demonstrate success (or failure) All  clip art & written content in this presentation is the copyright of Pragmatic Performance Group Ltd © 2003 – 2010.  All rights reserved
  4. 4. 3 Key Types of Marketing Metrics  Milestones Activity OutcomesProgress against Targets What is being Done Results Achieved All  clip art & written content in this presentation is the copyright of Pragmatic Performance Group Ltd © 2003 – 2010.  All rights reserved
  5. 5. Marketing Milestone Metrics: GPS for your business strategyAll  clip art & written content in this presentation is the copyright of Pragmatic Performance Group Ltd © 2003 – 2010.  All rights reserved
  6. 6. Marketing Milestone Metrics:Use your Marketing Strategy as the Toolbox All  clip art & written content in this presentation is the copyright of Pragmatic Performance Group Ltd © 2003 – 2010.  All rights reserved
  7. 7. Marketing Activity Metrics:Speedometer for your business development All  clip art & written content in this presentation is the copyright of Pragmatic Performance Group Ltd © 2003 – 2010.  All rights reserved
  8. 8. Marketing Outcome Metrics: Stopwatch on your Sales ActivitiesQUALITY not just QUANTITY:eg Number of hits on your website How many = by target prospects?  Why will they buy?  Likelihood to buy?  Likelihood to add value? All  clip art & written content in this presentation is the copyright of Pragmatic Performance Group Ltd © 2003 – 2010.  All rights reserved
  9. 9. Marketing Metrics  How to set your units of measurementAll  clip art & written content in this presentation is the copyright of Pragmatic Performance Group Ltd © 2003 – 2010.  All rights reserved
  10. 10. Marketing Metrics: Empirical Measurement vs ‘Best Guess’ Outcomes = Historical Snapshot compared to Knowing WHY or HOW (causes)All  clip art & written content in this presentation is the copyright of Pragmatic Performance Group Ltd © 2003 – 2010.  All rights reserved
  11. 11. Marketing Metrics: Key DeterminantsBehaviour (outcomes of actions) versus Attitudes (intentions/opinions) All  clip art & written content in this presentation is the copyright of Pragmatic Performance Group Ltd © 2003 – 2010.  All rights reserved
  12. 12. Marketing Metrics: Key DeterminantsQuantitative (data / statistics) versus Qualitative (categories / feedback) All  clip art & written content in this presentation is the copyright of Pragmatic Performance Group Ltd © 2003 – 2010.  All rights reserved
  13. 13. Marketing Metrics: Key DeterminantsPredictive (focus = look to future) versus Reactive (focus = learn from past) All  clip art & written content in this presentation is the copyright of Pragmatic Performance Group Ltd © 2003 – 2010.  All rights reserved
  14. 14. Marketing Metrics: Key DeterminantsIncentives (encouraging subjective outcomes) versus Return on Investment (targeting objective results) All  clip art & written content in this presentation is the copyright of Pragmatic Performance Group Ltd © 2003 – 2010.  All rights reserved
  15. 15. Marketing Metrics: Key DeterminantsAbility to Adapt (resource availability) versus Auditability (process measurement) All  clip art & written content in this presentation is the copyright of Pragmatic Performance Group Ltd © 2003 – 2010.  All rights reserved
  16. 16. Marketing Metrics: Key DeterminantsRelativity (comparison) versus Uniqueness (skewness) All  clip art & written content in this presentation is the copyright of Pragmatic Performance Group Ltd © 2003 – 2010.  All rights reserved
  17. 17. Marketing Metrics  You can measure it, so go do it!All  clip art & written content in this presentation is the copyright of Pragmatic Performance Group Ltd © 2003 – 2010.  All rights reserved
  18. 18. Sue Windley Marketing Director Pragmatic Performance Group Ltd sue.windley@pragmaticpg.co.uk www.twitter.com/DangerousMkting www.pragmaticperformancegroup.co.uk Are you up to the Challenge?All  clip art & written content in this presentation is the copyright of Pragmatic Performance Group Ltd © 2003 – 2010.  All rights reserved

×