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Corporate                      Blogging                     WorkshopDouglas Karr @douglaskarr Jenn Lisak @jlisak          ...
Marketing (R)evolutionTraditional   Tradigital   Interaction
Visitor Intent                                                   Lead NurturingNot everyone visits your site to make a pur...
Understand Influence• Search• Social• Personable• Authoritative• Viral• Integrated• Automated
Before You BeginKeywords        Competitors   Promotion
Find          Engagement       Read       Click     Contact       Buy                          CRM/Subscribe              ...
Implementation Domain                Platform      ThemeCall to Action        Landing Page   Content     (CTA)
Optimized Platform?1. Register with Google     Webmasters, Yahoo! Site     Explorer and Bing     Webmasters2.   Build a ro...
Stop Selling         • Provide Value         • Capture              Attention         • Build AuthorityContent should prov...
Find Out What THEY Want!          While you were working on a                              …they just wanted an email     ...
Feed their Senses           • Text           • Audio           • Video           • KinestheticMany people don’t read. Is y...
Make Surveys a Content StrategyAside from providing you with ideas with content, surveys and polls are interactive AND    ...
Same Message, New Mediums     Don’t reinvent the wheel! Turn     •   Survey results into a whitepaper     •   Whitepaper i...
Cross-Promote the MediumsSame content: Whitepaper, presentation, press release, infographic,               webinar… all st...
Start a Content Fire!                 Infographics are HOT!                 • Aesthetically Pleasing                 • Inf...
Enable and Encourage Sharing                And offsite sharing is HUGE when it comes to                 driving traffic.....
Be Vigilante: Hunt New Audiences!    Promote, Promote, Promote:    • Press Releases    • Social Monitoring    • Landing Pa...
PromoteSocial Media    Social Network   Paid and PR
Measure Results and Use What Works!You may not use some of the tools, but others do. Measure which ones                   ...
Retention and Nurturing•   Newsletter is vital•   Nurtures leads•   Push vs pull•   Returns visitors
Re-Introduce Content!     New Time, New Audience     • Press Releases     • Social Monitoring     • Landing Page     • Tra...
Marketing Ecosystem
Corporate Blogging Workflow       Automation              Analysis  Promotion                       Implementation        ...
AutomationWhat are you ranking on?                 http://mkt.gs/gotosemrushHow do you track your rank?            http://...
Thanks!                  Our Sponsors:          We help      companies reach       their marketing          potential.    ...
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Corporate Blogging Workshop

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We held a sold-out Corporate Blogging Workshop at BlogWorld Expo in Los Angeles. Here's our presentation, walking businesses through the development of a strategy and understanding the efforts needed for a successful strategy that drives business results through blogging, search and social medai.

Published in: Business, Technology
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  • So beautiful presentation. Excelent content and the colors uffff. I´ll Share
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  • Thanks for all the support! Be sure to check out the Speaker Notes - we tried to add as much information as possible there.
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Corporate Blogging Workshop

  1. 1. Corporate Blogging WorkshopDouglas Karr @douglaskarr Jenn Lisak @jlisak #corpblogging Text MKTG to 71813 to Subscribe to our Newsletter
  2. 2. Marketing (R)evolutionTraditional Tradigital Interaction
  3. 3. Visitor Intent Lead NurturingNot everyone visits your site to make a purchase, so there needs to be multiple strategies deployed that are developed based on the intent of the visitor.
  4. 4. Understand Influence• Search• Social• Personable• Authoritative• Viral• Integrated• Automated
  5. 5. Before You BeginKeywords Competitors Promotion
  6. 6. Find Engagement Read Click Contact Buy CRM/Subscribe Email
  7. 7. Implementation Domain Platform ThemeCall to Action Landing Page Content (CTA)
  8. 8. Optimized Platform?1. Register with Google Webmasters, Yahoo! Site Explorer and Bing Webmasters2. Build a robots.txt file that disallows directories you don’t want indexed, allows the rest, and points to your sitemap3. Integrated an XML Sitemap that automatically publishes4. Ping the Search Engines when your content changes
  9. 9. Stop Selling • Provide Value • Capture Attention • Build AuthorityContent should provide the information, trust and authority someone needs to lead them to a sale… but shouldn’t be selling.
  10. 10. Find Out What THEY Want! While you were working on a …they just wanted an email new site… or a deal! http://mkt.gs/zoomerangworldsurvey2011Don’t guess about what your customers or prospects want in the way of content or how you present it… ask. Create a Zoomerang Poll or Survey!
  11. 11. Feed their Senses • Text • Audio • Video • KinestheticMany people don’t read. Is your messaging paralleled in audio? Video? Are you providing some interactive tools?
  12. 12. Make Surveys a Content StrategyAside from providing you with ideas with content, surveys and polls are interactive AND provide you with content when you start and after you analyze the results.
  13. 13. Same Message, New Mediums Don’t reinvent the wheel! Turn • Survey results into a whitepaper • Whitepaper into an Infographic • Whitepaper into a presentation • Presentation into a blog post • Blog posts into a webinar • Webinar into a survey • Start over…Different mediums provide different opportunities to explain yourself.
  14. 14. Cross-Promote the MediumsSame content: Whitepaper, presentation, press release, infographic, webinar… all started with a Survey!
  15. 15. Start a Content Fire! Infographics are HOT! • Aesthetically Pleasing • Informational • Unique • Resources • Easy to ShareExample: http://www.marketingtechblog.com/infographics Infographics provide a unique medium to easily share information. Use them and watch the fire take off!
  16. 16. Enable and Encourage Sharing And offsite sharing is HUGE when it comes to driving traffic... second only to search (while impacting search). Use social sharing buttons!
  17. 17. Be Vigilante: Hunt New Audiences! Promote, Promote, Promote: • Press Releases • Social Monitoring • Landing Page • Tracking and Analytics • Pitch InfluencersIt doesn’t stop when you click Publish! You must be vigilant and spread the word.
  18. 18. PromoteSocial Media Social Network Paid and PR
  19. 19. Measure Results and Use What Works!You may not use some of the tools, but others do. Measure which ones work with your audience!
  20. 20. Retention and Nurturing• Newsletter is vital• Nurtures leads• Push vs pull• Returns visitors
  21. 21. Re-Introduce Content! New Time, New Audience • Press Releases • Social Monitoring • Landing Page • Tracking and Analytics • Pitch InfluencersMost content doesn’t have a shelf-life. Areyou killing your old content or finding newways to promote it? Avoid “dating” content that is timeless.
  22. 22. Marketing Ecosystem
  23. 23. Corporate Blogging Workflow Automation Analysis Promotion Implementation Optimization
  24. 24. AutomationWhat are you ranking on? http://mkt.gs/gotosemrushHow do you track your rank? http://mkt.gs/gotoauthoritylabsHow do you improve rank? http://mkt.gs/gotoseomozHow do you automate posting? http://www.twitterfeed.com
  25. 25. Thanks! Our Sponsors: We help companies reach their marketing potential. Text MKTG to 71813 to Subscribe to our Newsletter

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