Social Media 106 How to Write Effective Facebook Ads That Get Clicks!

Social Media 106: How To Write Effective Facebook Ads That Get Clicks

Michelle Hummel CEO of… Thanks for joining me today! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],Facebook Overview Do you have a Personal Facebook Profile? Credits: Amodiovaleria Verde

Facebook Ads Versus Google Ads etc. ,[object Object],[object Object],Have you advertised on Facebook or Google?

Facebook Targeting Options ,[object Object],[object Object],[object Object],[object Object],[object Object],What is your target audience?

Facebook Ad Approval Process ,[object Object],[object Object],[object Object],[object Object],How many ads have you placed on Facebook?

Facebook Advertising ,[object Object],[object Object],[object Object],[object Object],How many ads have you placed on Facebook?

Defining CPC ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How much can you spend per day on Facebook?

CPC Marketing Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],How many ads have you placed on Facebook?

Determine Ad Performance, CTR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What is your average CTR on Facebook?

Getting Started With Facebook Ads, Best Practices

Headlines That Say YES! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What engaging “yes” headlines can you write?

Hypnotic Headlines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What hypnotic ad headlines can you write?

Good Headline Examples GOOD AD – qualifies “like” BAD AD - too general

Images With a Human Touch Ads with people, and especially close ups of faces and eyes tend to get a higher click through rate. Give your ads a human touch!

Maximize Your Image Space It’s best to upload horizontal (landscape) images to ensure you’re maximizing the space available, which is 110×80 pixels

Transparent Image Backgrounds Eliminate unnecessary surroundings either by giving it a transparent background or a white one. You don’t want to distract people from what you want them to notice.

Give a Reason to Click LIKE Give a compelling reason to click: access to promotions (deals, coupons, sweepstakes, contests, giveaways) is the number one reason people become fans

Copy Relevant to Target Audience ,[object Object],[object Object],[object Object],[object Object]

Targeting Success Story ,[object Object],[object Object],[object Object]

Test Multiple Ad Targets, Optimize ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Promote Facebook Group, Event or App Do you have an event you could promote?

Break Out For Learning Session ,[object Object],[object Object],[object Object],[object Object]

Promote Your Facebook Fan Page ,[object Object],[object Object],[object Object],[object Object],[object Object]

PPC Ad & Landing Page Techniques 2,181 coupons were redeemed and more customers in the door

PPC & Landing Page Technique “ Your Song in a Movie” Contest on Facebook

Facebook Reveal Tab Technique Before the LIKE After the LIKE

Create Facebook Ad Example ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

PPC References ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Keys to PPC Success ,[object Object],[object Object],[object Object],[object Object]

Takeaways ,[object Object],[object Object],[object Object],[object Object]

Social Media Enthusiasts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Web Media University ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Special Limited Offer Today Only ,[object Object],[object Object],[object Object],[object Object],[object Object],*4 month minimum membership required

Questions and Answers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social Media 106 How to Write Effective Facebook Ads That Get Clicks!

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Social Media 106 How to Write Effective Facebook Ads That Get Clicks!