Never make another cold call! Generate hot leads with "Get Business to Come to You" - a turnkey sales funnel.

1. GET BUSINESS
TO COME
TO YOU

2. GET BUSINESS TO COME TO YOU
Direct Marketing Sales Funnel
The Message to Market Match - Don’t waste your advertising on people who are not interested
• Know Thyself - Unique Service Offer
• Know Your Audience - Hot buttons - Do they buy in to my USO?
• Hyper-targeting The Hyper Responsive Consumer with Facebook and Big Data
• Create Your Ideal Audience - Graph Search; Look Alike Audience; Research Competition; Saved audience
Selling on Facebook - Give and Ye Shall Receive - Hyper Targeting Hyper responsive Consumers; Low Risk
Low Cost Start Up Advertising; 22 Social App, The Four Hinge Marketing Funnel
Generating Leads - Get business to come to you - Never cold call again - White papers - Facebook
Advertising- Content Marketing - Publicity/Reputation/ PR - The One Year Juggernaut Plan
The Sales Offers
Lead Magnet--Introductory Offer -Core Offer - The Power Guarantee - High End Offers
The Back End - Landing Page - Survey Qualifying Chains - The Autoresponder Maze - Telephone Follow Up

3. You need more sales leads
for your business.
You need more people buying
your product or service.

4. You may have activity through social media or your
web site, but the results need to improve.
You need a better return - more exposure for
your offer, more conversions and a better profit
margin from your customers.

5. But where should you start? .
There are so many options; so many
experts. You may be suffering with
"information overload".

6. And you hate cold calling.

7. You know that there
must be a better way to
pump up your business.

8. Our Solution
Put your product or service into a
sales funnel that pays you
multiple streams of income.

9. Attract new business
without cold calling.
Promote your unique, competitive advantage
and become a magnet for pre-qualified leads.
– Set up an online marketing funnel that uses Facebook’s
targeting tools; and then…
– Promote your unique advantages.

10. GET BUSINESS TO COME TO YOU
Hyper-targeting Hyper-responsive Consumers

11. GET BUSINESS TO COME TO YOU
HOW ARE WE UNIQUE?
We emphasize
research and
psychology.

12. HOW ARE WE UNIQUE?
Emphasis upon research and psychology
– Use data analytics and big data to laser target
audiences.
– Split test. Split test. And, split test some more.
– Psychographic (a.k.a. lifestyle) targeting on
Facebook.
– Get to know your target audience through graph
search, surveys and secondary research.

13. USP Hyper-Targeting the
Hyper-Responsive Consumer
Click on text above for
more info

14. The Message to Market Match

15. The Message to Market Match
Know Your Audience- Secondary Research - Surveys -
Lookalike Audience - How to Create Your Audience from Scratch
Know Thyself – the USP
The Hyper-Responsive Consumer - Don’t waste
your advertising on people who have no interest in hearing from you.

16. Venn Diagram with Likert Scale
Message to Market Match
0
No Interest - Turned Off
3
Very Little Interest - Distracted
5
Neutral - Slightly
Interested
7
Interested and Paying Attention
10
Predisposed Interest - Seeking Information
Engaged - The Hyper-responsive consumer

17. Psychographic Targeting on Facebook
Hyper-targeting Hyper-responsive Consumers

18. ASSESSMENT CHECKLIST TO
HEIGHTEN INTEREST AND QUALIFY
A PROSPECT

19. Unique Selling
Proposition

20. Selling on Facebook

21. Selling on Facebook
Give and Ye Shall Receive
Use research intelligence from Facebook
and big data, to create a custom-made
audience and then engage them with
content that addresses their pre-disposed
interests.

22. Selling on Facebook
Give and Ye Shall Receive
Send the market user-friendly tools that
position you as an expert.

23. PREREQUISITES to getting the best return
on investment from Facebook ads
• You Have In The Right Conversion System In Place
• A Good Landing Page
• Marketing Automation In Place
• Adequate Sales Process - Must stay in sequence; a
dating metaphor; fishing metaphor
• Make all images clickable

24. Fishing on Facebook
Infographic by PostPlanner

25. The Facebook Ad
Headline
Image
Teaser
Link
Destination

26. The 22 Social App
Headline (One Line)- Attention getting; explain the benefit.
Subheadline (One Line) - This should back up or explain the
headline
Media (Video or Pictures) - Connect media with image in ad
Content Heading - Review the benefit explained in the media.
Body Content (200 words or less) - Tell them what to do next
Button Text and Destination (What URL are you sending them to?)
Footer Text (Optional) - For disclaimers, a call for comments or
explanation of what happens after they click the action button.

27. Generating Leads
Get business to come to you - Never cold call again
Facebook Advertising
Publicity and Reputation
Content Marketing

28. Get the customer coming
to you – and keep him
coming to you until the
order comes in.

29. Generating Leads
Facebook Advertising

30. Demographic and Behavioral Targeting
with Facebook Ads
Use research intelligence from Facebook
and big data, to create a custom-made
audience and then engage them with
content that addresses their pre-disposed
interests.

31. Structuring a Facebook Ad Campaign
Campaign - Ad Set - Ads
Recent Changes Update Coming Soon
Step 1: Create separate campaigns for each
advertising objective.
Step 2: Organize ad sets by audience segment.
Step 3: Create multiple ads and monitor their
performance.

32. Generating Leads
through
Publicity and Reputation

33. Publicity and Reputation
Be a Public Relations Rock Star
White Papers

34. Generating Leads
Content Marketing
Send the market user-friendly tools
that position you as an expert.

35. Content Marketing
Main question to answer
What can I share on a daily
basis that will improve the
lives of people in my target
audience?

36. Content Marketing
White Papers
Expert Interviews
Images with Text
Facebook News Feed

37. The Sales Offers

38. The Sales Offers
1. Lead Magnet
2. Introductory Offer or “trip wire”
3. Bread And Butter or Core Offers
4. The Power Guarantee
5. Profit maximizers offer Speed and Automation
6. High End, High Profit Luxury Offers
7. Return Path – retargeting non buyers; upsell
customers (increase average customer value and
overall buyer frequency)

39. The Landing Page Chain

40. Make it an engaging experience
that keeps the visitor glued to the page.
• Promise reward if completed
• Make it quick and easy
• Appeal to narcissism
Design the fanpage to walk the reader
through the decision – making process

41. Follow Up
• Categorize – psychographic groups
• Autoresponder maze

42. The Backend
The Fan Page - Contact Us - Call to Action -
The Autoresponder Maze - Telephone Follow
Up

43. GET BUSINESS TO COME TO YOU