Facebook Presentation


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Brief presentation on facebook\'s business benefits...

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Facebook Presentation

  1. 1. Table Content <ul><li>What is Facebook </li></ul><ul><li>Business Advantages of Facebook </li></ul><ul><li>Create Your Ad </li></ul><ul><li>Target Audience </li></ul><ul><li>Pricing and campaigning </li></ul><ul><li>Review Ad </li></ul><ul><li>Facebook Advertising Report </li></ul><ul><li>Guarantee </li></ul><ul><li>Minimum Daily Budget </li></ul>
  2. 2. <ul><li>Different Options for Advertisement </li></ul><ul><li>Paid Ads </li></ul><ul><li>Poll Ads </li></ul><ul><li>Event and creation of Page </li></ul><ul><li>Creation of group or community </li></ul><ul><li>Do’s and Don’ts </li></ul>
  3. 3. Facebook is the largest social utility website where people meet old friends and keep in touch with them. People use Facebook to keep up with friends, upload images, videos, and learn more about each other. Facebook.com
  4. 4. Business Advantages of Using Facebook Applications <ul><li>Brand Awareness </li></ul><ul><li>Facebook can be a great resource for generating brand awareness. Facebook is becoming popular amongst various age demographics and can be a create interception point for building your relationship with consumers and prospects. </li></ul>
  5. 5. Drive Web Traffic <ul><li>Facebook can act as a portal point for driving traffic to your site and other online properties. </li></ul>
  6. 6. Customer Engagement <ul><li>Using Facebook applications can be a great way for communicating promotions, contest and events. Again it is another interception point that can be leveraged to entice consumer engagement with your brand, your products or your service. </li></ul>
  7. 7. Reputation Management <ul><li>Facebook can be a useful tool for seeing what users are saying about you and your brand. In addition your Facebook profile can now be indexed in the search results and as a result can provide another favorable listing in the organic search results of the engines. </li></ul>
  8. 8. Lead Generation <ul><li>Similar to the previous point is that Facebook can act as another potential lead generation tool that can be used to qualify leads. Reviewing potential prospects' profiles may help you build a relationship with your prospects and aid in the lead generation qualifying process. </li></ul>
  9. 9. New Customer Acquisition <ul><li>Facebook provides an opportunity to find consumers you may have not otherwise discovered. </li></ul>
  10. 10. Client Retention <ul><li>Facebook provides another potential interception point to build the relationship with your consumer. </li></ul>
  11. 11. Access to the Social World and its Inherent Value <ul><li>aka the cool factor. You never know who is using Facebook. Consider the following scenario: a potential prospect could be doing research on your brand or organization and may use Facebook to see if you have a presence there. Then they see that you have a Facebook profile and see a number of positive posts about your brand. This in turn can shape their sphere of influence and could end up being one of many deciding factors as to why the prospect selects you over another vendor. </li></ul>
  12. 12. The Viral Effect <ul><li>Take word Of mouth to a whole new level. Nothing attracts a crowd like a crowd... Facebook is attracting quite a crowd. </li></ul>
  13. 13. Feedback Mechanism <ul><li>Using Facebook and the various applications available can help you understand consumer behavior based on the sharing of content and commentary on the social networking site. </li></ul>
  14. 14. Build Business Use Cases <ul><li>Facebook can provide you with an opportunity to build successful business cases as you target specific vertical markets with specific business objectives. </li></ul>
  15. 15. Create Your Facebook Ad <ul><li>Design Your Ad </li></ul>
  16. 16. Prepare <ul><li>Link - Decide whether you want to advertise your own web page or something on Facebook like a Page, Application, Group or Event. </li></ul><ul><li>Ad message - Write clear, targeted ads with concise text that speaks directly to the audience you will reach. The title can have up to 25 characters, and the body can have up to 135 characters. </li></ul><ul><li>Photo - Put an attractive and relevant image in your ad that is appropriate for the product or service being advertised. Image will be resized to fit in a 110px wide by 80px high box. </li></ul><ul><li>Social Action - Social Action Ads can display anything from the fact that the user added your application, or joined a group, or other actions that you declare that Facebook can recognize. </li></ul>
  17. 17. Review
  18. 18. Targeted Audience <ul><li>Target your exact audience with demographic and psychographic filters about real people. </li></ul>
  19. 19. Review
  20. 23. Campaign and Pricing <ul><li>Name you campaign but keep in mind ads in the same campaigns share a daily budget and schedule </li></ul><ul><li>Decide whether you want pay per click (PPC) or pay per impression (PPI) </li></ul><ul><li>In PPC the min budget it 0.01 USD and in PPI the min budget is 0.02USD. </li></ul><ul><li>Confirm how much you are willing to pay per click or per 1000 impressions </li></ul><ul><li>You can only pay in US dollar ; there is no other currency option to make payment. </li></ul><ul><li>Your Ad will be reviewed by the Facebook team within 12 hours. </li></ul>
  21. 24. Review
  22. 25. Review Ad
  23. 26. Facebook Advertising Reports <ul><li>Create a report for your account activity. Reports can be exported in Microsoft Excel (.xls) or Comma Separated Values (.csv) formats. </li></ul><ul><li>Reports can be generated on Daily, Weekly, Monthly basis. </li></ul><ul><li>Reports type also can be selected from the drop down list such as Advertising Performance, Responder Demographics, and Responder Profiles. </li></ul><ul><li>You can summarize the Reports by Campaign, Account, or Ads. </li></ul><ul><li>You can generate reports with the date range up to last 24 Weeks. </li></ul>
  24. 29. <ul><li>Track results as per your targeted audience </li></ul>
  25. 30. Guaranteed for a certain number of clicks or impressions? <ul><li>You are not guaranteed to get any number of clicks or impressions. If you are not receiving as many clicks or impressions as you would like, we suggest increasing your maximum cost per click or maximum CPM, making your ad more relevant and specific, and/or relaxing your targeting constraints. </li></ul>
  26. 31. Minimum daily budget: <ul><li>The minimum daily budget for CPC and CPM is $1.00 USD. In addition, your budget must be at least 2x the CPC or CPM you have specified. For example, if you specify a $10 CPC, then your daily budget must be at least $20. There is no limitation of daily budget spend. </li></ul>
  27. 32. Different Options of Advertisement in Facebook <ul><li>Paid Ads </li></ul><ul><li>Poll Ads </li></ul><ul><li>Events & Creation of page </li></ul><ul><li>Create your group or community </li></ul>
  28. 33. Paid Ads <ul><li>Ads can be displayed on the right hand side of Ad Space — visible to users when they browse Facebook to connect with their friends — as well as in the context of News Feed — attached to relevant social stories. </li></ul>
  29. 34. Poll Ads on Facebook <ul><li>The polls will immediately start showing up in your target audience's News Feeds where they can respond as soon as they log in to Facebook. </li></ul>
  30. 35. Create a Poll <ul><li>Write down a question </li></ul><ul><li>Provide different options </li></ul>
  31. 37. Once you enter your question, it will look like this:
  32. 38. When someone votes on your question, it will show you the results in this way:
  33. 39. Page/Events Creation on Facebook <ul><li>We can also create an event in Facebook announcing the upcoming events of Ferns ‘N’ Petals. </li></ul>
  34. 40. Create your Group
  35. 43. Do’s and Don’ts
  36. 44. Do’s <ul><li>Target your audience by language, location, sex, age, relationship status, relationship interest, workplace and education. </li></ul><ul><li>Select minimum budget for running a campaign </li></ul><ul><li>Select time period of running campaign like continuous or limited time like 6 or 7 months. </li></ul><ul><li>Once you designed your add, you can review it and make changes if required. </li></ul><ul><li>Track your progress with real time reporting </li></ul>
  37. 45. <ul><li>Gain insight about who is clicking on your add </li></ul><ul><li>Make modification to maximize your results. </li></ul>
  38. 46. Don’ts <ul><li>We cannot use word like free, download, discount, etc. </li></ul><ul><li>Ads cannot contain, facilitate or promote adult content like nudity, sexual terms or images. </li></ul><ul><li>Ads may not contain, facilitate or promote offensive, profane, vulgar, obscene, or inappropriate language. </li></ul>
  39. 47. <ul><li>Tobacco, software downloads, paintball guns, uncertified pharmaceutical, illegal contests, adult toys, adult friend finders, terrorists activities, politically religious, hate speech are prohibited. </li></ul><ul><li>Ads cannot use Facebook logos, trademarks, or site terminology (including Facebook, The Facebook, FacebookHigh, FBook, FB, Poke, The Wall, and other company graphics, logos, designs, or icons). </li></ul>
  40. 48. Thank You