1. QUESTION 2: HOW EFFECTIVE IS THE
COMBINATION OF YOUR MAIN PRODUCT
AND ANCILLARY TEXTS?

2. This is the poster of the film.
In terms of layout design, you
have the face of the model
taking up the majority of the
page.
The face has been cut in half
and this is to
almost dehumanize him.
This is similar to the professional poster.
Half of the face has been covered, this is effective
because it takes away the human
identity of the model.
THE FILM POSTER

3. PROFESSIONAL EXAMPLE
This poster is a professional example. It is from the
Hindi film ‘Click’.
There are many similarities with the professional
poster and my poster.
Not only is the face of the model covered, but
the color scheme is also silver and red. The red
text in both the posters connote that there will be
a lot of blood.
Furthermore, in terms of similarities, you have the
production credits at the bottom of the poster.

4. EFFECTIVENESS OF THE PROMOTIONAL
PACKAGE
• The package as a whole is very effective as the
stalkers’ identity is kept hidden. The main theme of
the promotional package is that the identity of the
stalker is kept hidden.
• This is achieved in many ways. Firstly, in the poster
the model wears a mask. This means the audience
is unable to recognize who the stalker is.
• Also, the stalker’s face is kept hidden from the
people who view the trailer. This also makes the
promotional package effective.

5. MARKETING TO DIFFERENT
AUDIENCES
• The main target audience for the trailer is people
who are between the ages of 20 and 35. This is
because there are the main people who watch
horror movies.
• These people like watching horror movies because
they enjoy the thrill that they get. They also enjoy
being scared. The trailer is effective in appealing to
this audience because they are many scare
moments.