Social Media 101 Brian Wallace, President, NowSourcing, Inc.

Overview Social Media: Good, Bad, and the Ugly Blogging RSS Twitter LinkedIn Facebook Q&A Interactive: How-to

Social Media: Good, Bad, and the Ugly

Blogging

RSS

Twitter

LinkedIn

Facebook

Q&A

Interactive: How-to

Our Focus Largest Publishing Platform Largest Microblogging Site Largest Business Social Network Largest Social Network

Largest Publishing Platform

Largest Microblogging Site

Largest Business Social Network

Largest Social Network

What is Social Media? Rule #10: multitasking makes you stupid. Do a single task and increase quality (props @ kathysierra - http://bit.ly/sM8D ) Rule #9: be a wellspring of thoughts and inspiration to others. On the fly. Come on, I dare ya. Rule #8: be careful what you say. If you think only social media folks are watching this space, think again. Rule #7: know when to take a break - and going on Twitter doesn’t count as taking a break Rule #6: be adept at thought, speech, and action - and know that they are all connected. Rule #5: learn to type 80+ words per minute, you’ll need it Rule #4: your goal ultimately should be to help change the world. Rule #3: love what you do. Rule #2: more coffee (good guess, @ localseoguide ) Rule #1: coffee.

Rule #10: multitasking makes you stupid. Do a single task and increase quality (props @ kathysierra - http://bit.ly/sM8D )

Rule #9: be a wellspring of thoughts and inspiration to others. On the fly. Come on, I dare ya.

Rule #8: be careful what you say. If you think only social media folks are watching this space, think again.

Rule #7: know when to take a break - and going on Twitter doesn’t count as taking a break

Rule #6: be adept at thought, speech, and action - and know that they are all connected.

Rule #5: learn to type 80+ words per minute, you’ll need it

Rule #4: your goal ultimately should be to help change the world.

Rule #3: love what you do.

Rule #2: more coffee (good guess, @ localseoguide )

Rule #1: coffee.

What is Social Media? Nothing new here New technology to reach customers in a two-way medium: Be real Listen Participate, don’t shout

Nothing new here

New technology to reach customers in a two-way medium:

Be real

Listen

Participate, don’t shout

Don’t Do This Fedex sent email to Board of Directors Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.

Do This “ We were able to get a good idea of Kevin's skills and interests just by conversing over Twitter for several months. While it doesn't remove the need for interviews, it makes the interview process more like hiring a friend than hiring a stranger.” -Peter Waldschmidt, CEO of Gnoso

“ We were able to get a good idea of Kevin's skills and interests just by conversing over Twitter for several months. While it doesn't remove the need for interviews, it makes the interview process more like hiring a friend than hiring a stranger.” -Peter Waldschmidt, CEO of Gnoso

Wordpress Best blog publishing platform Free Growth Design and development community You are the expert Little training required

Best blog publishing platform

Free

Growth

Design and development community

You are the expert

Little training required

Participating in Blogs Identify blogs in same/similar niche Subscribe to blogs using RSS Google Alerts Write your own blog Comment on other’s blogs Participate in other social media It all connects

Identify blogs in same/similar niche

Subscribe to blogs using RSS

Google Alerts

Write your own blog

Comment on other’s blogs

Participate in other social media

It all connects

What is Twitter? “ Twitter is a social networking and micro- blogging service that allows its users to send and read other users' updates (otherwise known as tweets ), which are text-based posts of up to 140 characters in length.”

“ Twitter is a social networking and micro- blogging service that allows its users to send and read other users' updates (otherwise known as tweets ), which are text-based posts of up to 140 characters in length.”

Know Your Twictionary At Reply or @reply - a reply to another user DM – direct message Failwhale – graphic that appears when Twitter is over capacity Hashtags or # – using a symbol at the end of a tweet to follow messages in a series. #followfriday, #musicmonday Retweet (or RT) – repeating another’s tweet Tweet – posting a Twitter message Tweetbacks – similar to pingbacks from blogging Twitterverse – the Twitter community

At Reply or @reply - a reply to another user

DM – direct message

Failwhale – graphic that appears when Twitter is over capacity

Hashtags or # – using a symbol at the end of a tweet to follow messages in a series. #followfriday, #musicmonday

Retweet (or RT) – repeating another’s tweet

Tweet – posting a Twitter message

Tweetbacks – similar to pingbacks from blogging

Twitterverse – the Twitter community

The Application Landscape Hahlo Twitterific

The Application Landscape TweetDeck

What is LinkedIn? “ LinkedIn is a business-oriented social networking site launched in May 2003 mainly used for professional networking . As of May 2009, it had more than 39 million registered users (up from 35 million in Feb ’09), spanning 170 industries.” - Wikipedia

“ LinkedIn is a business-oriented social networking site launched in May 2003 mainly used for professional networking . As of May 2009, it had more than 39 million registered users (up from 35 million in Feb ’09), spanning 170 industries.” - Wikipedia

Why LinkedIn?

I Have an Account. Now What? Step 1: Your Profile (completeness) Step 2: Your Connections (reach) Step 3: Applications (connecting and 360° view) Step 4: Groups (targeting) Step 5: Networking

Step 1: Your Profile (completeness)

Step 2: Your Connections (reach)

Step 3: Applications (connecting and 360° view)

Step 4: Groups (targeting)

Step 5: Networking

Step 1:Your Profile

Under the Hood: Standouts Title / company Profile image Status update Current / past positions Company page Education Recommendations Profile link Connections Websites

Step 2:Your Connections Import your email lists (be selective) Previous industry / experience contacts Group / club affiliations Education contacts Danger: “I don’t know them” Others cannot see past 500+ Personalization

Import your email lists (be selective)

Previous industry / experience contacts

Group / club affiliations

Education contacts

Danger: “I don’t know them”

Others cannot see past 500+

Personalization

Step 3: Applications Apps now supported Blog posts Slideshare Calendar / Events Twitter Buzz Saved Searches Polls Travel

Apps now supported

Blog posts

Slideshare

Calendar / Events

Twitter Buzz

Saved Searches

Polls

Travel

LinkedIn Applications iPhone App Google Android App Outlook toolbar 3 rd Party App integration

iPhone App

Google Android App

Outlook toolbar

3 rd Party App integration

Step 4: Groups

Step 5: How to Network Saved Searches Network Updates (RSS Feed) Company Overviews Research before your meeting Join / Start Groups Recommendations Answering / asking – LinkedIn Answers When in doubt, message vs. connect Events

Saved Searches

Network Updates (RSS Feed)

Company Overviews

Research before your meeting

Join / Start Groups

Recommendations

Answering / asking – LinkedIn Answers

When in doubt, message vs. connect

Events

Facebook Natural evolution to business oriented: Harvard only All schools Anyone with email Fan pages (business pages) like profiles

Natural evolution to business oriented:

Harvard only

All schools

Anyone with email

Fan pages (business pages) like profiles

You or Your Business? Are you your brand? User profile Twitter integration (selective Twitter) Privacy settings Local network Friends TOS Changes

Are you your brand? User profile

Twitter integration (selective Twitter)

Privacy settings

Local network

Friends

TOS Changes

You or Your Business? Fan page / Brand page Suggest to friends Analytics

Fan page / Brand page

Suggest to friends

Analytics

Facebook Social Ads Laser accurate profiling Promote on/off Facebook Images in ads

Laser accurate profiling

Promote on/off Facebook

Images in ads

Questions?

Interactive: How to

Contact Brian Wallace [email_address] 502.442.7914 nowsourcing.com @ nowsourcing linkedin.com/in/nowsourcing

Brian Wallace

[email_address]

502.442.7914

nowsourcing.com

@ nowsourcing

linkedin.com/in/nowsourcing