Social Media 101 KSAE


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social media seminar given by Brian Wallace, President and Founder, NowSourcing, Inc.

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Social Media 101 KSAE

  1. 1. Social Media 101 Brian Wallace, President, NowSourcing, Inc.
  2. 2. Overview <ul><li>Social Media: Good, Bad, and the Ugly </li></ul><ul><li>Blogging </li></ul><ul><li>RSS </li></ul><ul><li>Twitter </li></ul><ul><li>LinkedIn </li></ul><ul><li>Facebook </li></ul><ul><li>Q&A </li></ul><ul><li>Interactive: How-to </li></ul>
  3. 5. Our Focus <ul><li>Largest Publishing Platform </li></ul><ul><li>Largest Microblogging Site </li></ul><ul><li>Largest Business Social Network </li></ul><ul><li>Largest Social Network </li></ul>
  4. 6. What is Social Media? <ul><li>Rule #10: multitasking makes you stupid. Do a single task and increase quality (props @ kathysierra - ) </li></ul><ul><li>Rule #9: be a wellspring of thoughts and inspiration to others. On the fly. Come on, I dare ya. </li></ul><ul><li>Rule #8: be careful what you say. If you think only social media folks are watching this space, think again. </li></ul><ul><li>Rule #7: know when to take a break - and going on Twitter doesn’t count as taking a break </li></ul><ul><li>Rule #6: be adept at thought, speech, and action - and know that they are all connected. </li></ul><ul><li>Rule #5: learn to type 80+ words per minute, you’ll need it </li></ul><ul><li>Rule #4: your goal ultimately should be to help change the world. </li></ul><ul><li>Rule #3: love what you do. </li></ul><ul><li>Rule #2: more coffee (good guess, @ localseoguide ) </li></ul><ul><li>Rule #1: coffee. </li></ul>
  5. 7. What is Social Media? <ul><li>Nothing new here </li></ul><ul><li>New technology to reach customers in a two-way medium: </li></ul><ul><li>Be real </li></ul><ul><li>Listen </li></ul><ul><li>Participate, don’t shout </li></ul>
  6. 8. Don’t Do This Fedex sent email to Board of Directors Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.
  7. 9. Do This <ul><li>“ We were able to get a good idea of Kevin's skills and interests just by conversing over Twitter for several months. While it doesn't remove the need for interviews, it makes the interview process more like hiring a friend than hiring a stranger.” -Peter Waldschmidt, CEO of Gnoso </li></ul>
  8. 10. Wordpress <ul><li>Best blog publishing platform </li></ul><ul><ul><li>Free </li></ul></ul><ul><ul><li>Growth </li></ul></ul><ul><ul><li>Design and development community </li></ul></ul><ul><li>You are the expert </li></ul><ul><li>Little training required </li></ul>
  9. 11. Participating in Blogs <ul><li>Identify blogs in same/similar niche </li></ul><ul><li>Subscribe to blogs using RSS </li></ul><ul><li>Google Alerts </li></ul><ul><li>Write your own blog </li></ul><ul><li>Comment on other’s blogs </li></ul><ul><li>Participate in other social media </li></ul><ul><li>It all connects </li></ul>
  10. 12. What is Twitter? <ul><li>“ Twitter is a social networking and micro- blogging service that allows its users to send and read other users' updates (otherwise known as tweets ), which are text-based posts of up to 140 characters in length.” </li></ul>
  11. 13. Know Your Twictionary <ul><li>At Reply or @reply - a reply to another user </li></ul><ul><li>DM – direct message </li></ul><ul><li>Failwhale – graphic that appears when Twitter is over capacity </li></ul><ul><li>Hashtags or # – using a symbol at the end of a tweet to follow messages in a series. #followfriday, #musicmonday </li></ul><ul><li>Retweet (or RT) – repeating another’s tweet </li></ul><ul><li>Tweet – posting a Twitter message </li></ul><ul><li>Tweetbacks – similar to pingbacks from blogging </li></ul><ul><li>Twitterverse – the Twitter community </li></ul>
  12. 14. The Application Landscape Hahlo Twitterific
  13. 15. The Application Landscape TweetDeck
  14. 16. What is LinkedIn? <ul><li>“ LinkedIn is a business-oriented social networking site launched in May 2003 mainly used for professional networking . As of May 2009, it had more than 39 million registered users (up from 35 million in Feb ’09), spanning 170 industries.” - Wikipedia </li></ul>
  15. 17. Why LinkedIn?
  16. 18. I Have an Account. Now What? <ul><li>Step 1: Your Profile (completeness) </li></ul><ul><li>Step 2: Your Connections (reach) </li></ul><ul><li>Step 3: Applications (connecting and 360° view) </li></ul><ul><li>Step 4: Groups (targeting) </li></ul><ul><li>Step 5: Networking </li></ul>
  17. 19. Step 1:Your Profile
  18. 20. Under the Hood: Standouts Title / company Profile image Status update Current / past positions Company page Education Recommendations Profile link Connections Websites
  19. 21. Step 2:Your Connections <ul><li>Import your email lists (be selective) </li></ul><ul><li>Previous industry / experience contacts </li></ul><ul><li>Group / club affiliations </li></ul><ul><li>Education contacts </li></ul><ul><li>Danger: “I don’t know them” </li></ul><ul><li>Others cannot see past 500+ </li></ul><ul><li>Personalization </li></ul>
  20. 22. Step 3: Applications <ul><li>Apps now supported </li></ul><ul><ul><li>Blog posts </li></ul></ul><ul><ul><li>Slideshare </li></ul></ul><ul><ul><li>Calendar / Events </li></ul></ul><ul><ul><li>Twitter Buzz </li></ul></ul><ul><ul><li>Saved Searches </li></ul></ul><ul><ul><li>Polls </li></ul></ul><ul><ul><li>Travel </li></ul></ul>
  21. 23. LinkedIn Applications <ul><li>iPhone App </li></ul><ul><li>Google Android App </li></ul><ul><li>Outlook toolbar </li></ul><ul><li>3 rd Party App integration </li></ul>
  22. 24. Step 4: Groups
  23. 25. Step 5: How to Network <ul><li>Saved Searches </li></ul><ul><li>Network Updates (RSS Feed) </li></ul><ul><li>Company Overviews </li></ul><ul><li>Research before your meeting </li></ul><ul><li>Join / Start Groups </li></ul><ul><li>Recommendations </li></ul><ul><li>Answering / asking – LinkedIn Answers </li></ul><ul><li>When in doubt, message vs. connect </li></ul><ul><li>Events </li></ul>
  24. 26. Facebook <ul><li>Natural evolution to business oriented: </li></ul><ul><ul><li>Harvard only </li></ul></ul><ul><ul><li>All schools </li></ul></ul><ul><ul><li>Anyone with email </li></ul></ul><ul><ul><li>Fan pages (business pages) like profiles </li></ul></ul>
  25. 27. You or Your Business? <ul><li>Are you your brand? User profile </li></ul><ul><ul><li>Twitter integration (selective Twitter) </li></ul></ul><ul><ul><li>Privacy settings </li></ul></ul><ul><ul><li>Local network </li></ul></ul><ul><ul><li>Friends </li></ul></ul><ul><ul><li>TOS Changes </li></ul></ul>
  26. 28. You or Your Business? <ul><li>Fan page / Brand page </li></ul><ul><ul><li>Suggest to friends </li></ul></ul><ul><ul><li>Analytics </li></ul></ul>
  27. 29. Facebook Social Ads <ul><li>Laser accurate profiling </li></ul><ul><li>Promote on/off Facebook </li></ul><ul><li>Images in ads </li></ul>
  28. 30. Questions?
  29. 31. Interactive: How to
  30. 32. Contact <ul><ul><ul><ul><ul><li>Brian Wallace </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>[email_address] </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>502.442.7914 </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li> </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>@ nowsourcing </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li> </li></ul></ul></ul></ul></ul>