Online Reputation Management: Protect Your Brand and Control Your Digital Footprint
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Brian Wallace, President of NowSourcing gives a live presentation about online reputation management issues to the American Advertising Federation - North Central Indiana in Lafayette, IN - home to Purdue University.
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Online Reputation Management: Protect Your Brand and Control Your Digital Footprint
- 1. Online Reputation Management: The Dark Side of Social Media
- 2. Background • 15 years in IT/Web/Marketing • Established NowSourcing in 2005 • ORM to the rich and famous
- 3. Clients
- 4. Intro • What is ORM? • Being Proactive • HR / Hiring • When things get ugly
- 5. What is ORM? • Protection • Company • Brand • Key men • Your name is everything.
- 6. Be Proactive • Google Yourself • Claim all Social Profiles • Domain Names • “Sucks”
- 9. …or someone else will
- 11. Alerts and Tracking • Google Alerts • Trackur • Twitter Search • RSS Reader
- 12. Twitter Search • Boolean is your friend - AND OR NOT NEAR
- 13. Trackur
- 14. HR / Job Application Process • 78% check search engines • 63% check social media sites • 8% fired for abusing social media • What will they find in your profile? • Lesson: Don’t be stupid.
- 15. If All Else Fails
- 16. If All Else Fails
- 17. …and After the Fail • Give Google and Humans a Better Story • Hire an ORM company • Lawyer Up • Pay ‘Em Off • Infographics
- 18. 1 50,000+ P age vie ws 25,000 P ins – P inte re s t 2,000 F ace b ook Like s 40,000 S tu m b le s 2,400 R e twe e ts F e atu re d in: N ational G e ograp h ic
- 19. 300,000+ P age vie ws 1 m illion+ total re ach 1 8-35 m arke t 1 26,000 S tu m b le s 500 R e twe e ts F e atu re d in: •Wall S tre e t Jou rnal •Yah oo •M as h ab le •Bos ton G lob e
- 20. • The Bad • The Ugly • The Unmentionable
- 21. Petrol Station • September 11th anniversary • Local Business • Yelp • What could go wrong?
- 23. McDonald’s • Big brand • Try out promoted Tweets • Tell the story behind our brand and farmers • Use Hashtags. Those are cool, right?
- 24. #MCDStories
- 25. Don’t Tweet Your Internal Monologue Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work. Fedex sent email to Board of Directors
- 26. Chinese Spies: Hax ur Internets • Head of NATO, U.S. Navy Admiral James Stavridis • People are not what they seem
- 30. Sources • http://theundercoverrecruiter.com/content/infographic-how-pro • http://bbb.org/top-online-scams/ • http://nowsourcing.com/blog/wp-content/uploads/2012/01/loui • http://zdnet.com/blog/facebook/chinese-spies-used-fake-faceb • http://trackur.com • http://flickr.com/photos/blakeimeson/2743011812/ • www.forbes.com/sites/kashmirhill/2012/01/24/mcdstories-whe • http://ohinternet.com/Facepalm