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Online Reputation Management: The Dark Side of Social Media


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Brian Wallace, President of NowSourcing gives a live presentation about online reputation management issues to the American Advertising Federation - North Central Indiana in Lafayette, IN - home to Purdue University.

Published in: Technology, Business

Online Reputation Management: The Dark Side of Social Media

  1. 1. Online Reputation Management:The Dark Side of Social Media
  2. 2. Background• 15 years in IT/Web/Marketing• Established NowSourcing in 2005• ORM to the rich and famous
  3. 3. Clients
  4. 4. Intro• What is ORM?• Being Proactive• HR / Hiring• When things get ugly
  5. 5. What is ORM?• Protection• Company• Brand• Key men• Your name is everything.
  6. 6. Be Proactive• Google Yourself• Claim all Social Profiles• Domain Names• “Sucks”
  7. 7. Claim Profiles
  8. 8. …or someone else will
  9. 9. Alerts and Tracking• Google Alerts• Trackur• Twitter Search• RSS Reader
  10. 10. Twitter Search• Boolean is your friend - AND OR NOT NEAR
  11. 11. Trackur
  12. 12. HR / Job Application Process• 78% check search engines• 63% check social media sites• 8% fired for abusing social media• What will they find in your profile?• Lesson: Don’t be stupid.
  13. 13. If All Else Fails
  14. 14. If All Else Fails
  15. 15. …and After the Fail• Give Google and Humans a Better Story• Hire an ORM company• Lawyer Up• Pay ‘Em Off• Infographics
  16. 16. 1 50,000+P age vie ws25,000 P ins –P inte re s t2,000 F ace b ookLike s40,000 S tu m b le s2,400 R e twe e tsF e atu re d in:N ationalG e ograp h ic
  17. 17. 300,000+P age vie ws1 m illion+ totalre ach1 8-35 m arke t1 26,000 S tu m b le s500 R e twe e tsF e atu re d in: •Wall S tre e t Jou rnal •Yah oo •M as h ab le •Bos ton G lob e
  18. 18. • The Bad• The Ugly• The Unmentionable
  19. 19. Petrol Station• September 11th anniversary• Local Business• Yelp• What could go wrong?
  20. 20. McDonald’s• Big brand• Try out promoted Tweets• Tell the story behind our brand and farmers• Use Hashtags. Those are cool, right?
  21. 21. #MCDStories
  22. 22. Don’t Tweet Your Internal Monologue Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work. Fedex sent email to Board of Directors
  23. 23. Chinese Spies: Hax ur Internets• Head of NATO, U.S. Navy Admiral James Stavridis• People are not what they seem
  24. 24. Facebook Responds
  25. 25. Interactive Session
  26. 26. ContactBrian
  27. 27. Sources••••••••