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Infographic Design

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Infographic Design

  1. 1. Infographic Design: Why Quality Matters August, 19, 2011 Brian Wallace NowSourcing, Inc.
  2. 2. Tired of Infographics?
  3. 3. Guess Again. <ul><li>That’s because you live in an echo chamber. </li></ul>
  4. 4. Consider This <ul><li>World Population: 6.94 billion </li></ul><ul><li>People With Internet: 2.1 billion </li></ul><ul><li>Many Infographics Daily </li></ul><ul><ul><li>How many are good? </li></ul></ul><ul><li>http://www.internetworldstats.com/stats.htm </li></ul>
  5. 5. Some Infographics Are Bad <ul><li>Just having an infographic isn’t enough </li></ul><ul><ul><li>Graphic Quality </li></ul></ul><ul><ul><li>Typography </li></ul></ul><ul><ul><li>Color Scheme </li></ul></ul><ul><ul><li>Text vs Images </li></ul></ul><ul><ul><li>Flow </li></ul></ul><ul><ul><li>Research </li></ul></ul><ul><ul><li>Citing Sources </li></ul></ul>Don’t do this. Ever.
  6. 6. What a Great Infographic Can Do <ul><li>Huge Links </li></ul><ul><ul><li>Wired, Techcrunch </li></ul></ul><ul><li>Traffic </li></ul><ul><li>Call to action </li></ul><ul><li>SEO value </li></ul><ul><li>Conversions </li></ul>
  7. 7. Stand Out In The Crowd <ul><li>Don’t be afraid to be a little edgy </li></ul><ul><li>Your users will be glad that you have a sense of humor after all </li></ul>
  8. 8. The Future of Infographics <ul><li>Unique Application </li></ul><ul><li>Transition to Print </li></ul><ul><li>Transparencies </li></ul><ul><li>Video Infographics / Motion Graphics </li></ul><ul><li>Self-service tools: Visual.ly </li></ul>
  9. 9. Contact <ul><ul><ul><ul><ul><li>Brian Wallace </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>[email_address] </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>502.442.7914 </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>nowsourcing.com </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>@nowsourcing </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>linkedin.com/in/nowsourcing/ </li></ul></ul></ul></ul></ul>

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