Online Reputation Management

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Presentation of concept about Online Reputation Management for BarCamp Brussels 3.

Presentation of concept about Online Reputation Management for BarCamp Brussels 3.

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  • 1. Titel tekst Beschrijving slide Online Reputation Management Barcamp – 5/5/2007
  • 2. Disclaimer
    • This presentation = meant to provoke.
    • Is this:
    • legal?
    • feasable?
    • nice?
    • marketable?
  • 3. PR is changing
    • Top of Mind -> Top of Page
    • 2. Radical Transparancy ( Setec Astronomy )
  • 4.  
  • 5. Reputation is online Your company’s reputation is decided online. And you can not control it.
  • 6. How to handle it
  • 7. Online reputation
    • Three easy steps:
    • Build real estate
    • Monitor
    • Cleanup
  • 8. Step 1 Build real estate Have a network of trusted, high authority sites ready.
  • 9. Step 2 Monitor Follow what’s being said about you (live), and detect sentiment and trends.
  • 10. Step 3 Cleanup Step into the conversation, and control what turns up in search engines.
  • 11. Real estate
  • 12. Location, location, location
    • high authority links rule Google
    • build up a network of sites
    • keep them on topic
  • 13. Quality content
    • useful resources
    • build up over time
  • 14. Linkbait
    • build up links
    • you need to targe linkers
    • but linkers are not your audience!
  • 15. Social media
    • learn how to use Digg, Delicious etc.
    • get profiles on every popular social network
  • 16. Claim your ID
    • claim your brand name on every popular social media site
    • make sure Google knows it: create a linkpage (tip: Squidoo)
  • 17. Go offline
    • join offline meetings
    • personal contact = best linkbait ever
  • 18. Monitor
  • 19. People are talking
    • find out what your industry’s ‘watering holes’ are
    • join the conversation
  • 20. Influencers
    • identify your industry’s influencers
    • read, read, read!
    • get acquainted
  • 21. Track real-time
    • MetaTale
    • Attentio
    • Technorati
    • Google blogsearch
  • 22. Cleanup
  • 23. Claim first page
    • occupy the first page
    • different sites
    • tip: subdomains are your friend!
  • 24. React
    • negative info: react on page
    • set things right!
    • explain
  • 25. Search & destroy
    • identify forum owners, blog owners etc.
    • ask politely (funny how often that works)
    • explore legal options (cease & desist)
  • 26. Go black hat
    • link flooding
    • duplicate content filter
  • 27. Professionals
  • 28.  
  • 29. Sendin’ the Wolf
    • You ain't got no problem, Jules. I'm on the motherfucker. Go back in there, chill them niggers out and wait for the Wolf who should be coming directly.
    • You sendin' the Wolf? - Oh, you feel better, m otherfucker? - Shit, Negro, that's all you had to say!
  • 30. The Wolf Professional online reputation managers. They *know* how to control your online reputation.
  • 31. Competencies
    • SEO & SEA
    • Community management & buzz
    • PR & copy-writing
    • Legal knowledge
    • Interactive advertising
  • 32. Questions
  • 33. Financial
    • is this a business model?
    • is there a market?
  • 34. Practical
    • your reputation = your passion
    • is it possible to outsource passion?
  • 35. Ethical
    • is all this ethical?
  • 36. You tell me Time for discussion…
  • 37. Bart De Waele bart@netlash.com www.netlash.com www.ondernemeringent.be