Titel tekst Beschrijving slide Online Reputation Management Barcamp – 5/5/2007

Disclaimer This presentation = meant to provoke. Is this: legal? feasable? nice? marketable?

This presentation = meant to provoke.

Is this:

legal?

feasable?

nice?

marketable?

PR is changing Top of Mind -> Top of Page 2. Radical Transparancy ( Setec Astronomy )

Top of Mind -> Top of Page

2. Radical Transparancy ( Setec Astronomy )

Reputation is online Your company’s reputation is decided online. And you can not control it.

How to handle it

Online reputation Three easy steps: Build real estate Monitor Cleanup

Three easy steps:

Build real estate

Monitor

Cleanup

Step 1 Build real estate Have a network of trusted, high authority sites ready.

Step 2 Monitor Follow what’s being said about you (live), and detect sentiment and trends.

Step 3 Cleanup Step into the conversation, and control what turns up in search engines.

Real estate

Location, location, location high authority links rule Google build up a network of sites keep them on topic

high authority links rule Google

build up a network of sites

keep them on topic

Quality content useful resources build up over time

useful resources

build up over time

Linkbait build up links you need to targe linkers but linkers are not your audience!

build up links

you need to targe linkers

but linkers are not your audience!

Social media learn how to use Digg, Delicious etc. get profiles on every popular social network

learn how to use Digg, Delicious etc.

get profiles on every popular social network

Claim your ID claim your brand name on every popular social media site make sure Google knows it: create a linkpage (tip: Squidoo)

claim your brand name on every popular social media site

make sure Google knows it: create a linkpage (tip: Squidoo)

Go offline join offline meetings personal contact = best linkbait ever

join offline meetings

personal contact = best linkbait ever

Monitor

People are talking find out what your industry’s ‘watering holes’ are join the conversation

find out what your industry’s ‘watering holes’ are

join the conversation

Influencers identify your industry’s influencers read, read, read! get acquainted

identify your industry’s influencers

read, read, read!

get acquainted

Track real-time MetaTale Attentio Technorati Google blogsearch …

MetaTale

Attentio

Technorati

Google blogsearch

…

Cleanup

Claim first page occupy the first page different sites tip: subdomains are your friend!

occupy the first page

different sites

tip: subdomains are your friend!

React negative info: react on page set things right! explain

negative info: react on page

set things right!

explain

Search & destroy identify forum owners, blog owners etc. ask politely (funny how often that works) explore legal options (cease & desist)

identify forum owners, blog owners etc.

ask politely (funny how often that works)

explore legal options (cease & desist)

Go black hat link flooding duplicate content filter …

link flooding

duplicate content filter

…

Professionals

Sendin’ the Wolf You ain't got no problem, Jules. I'm on the motherfucker. Go back in there, chill them niggers out and wait for the Wolf who should be coming directly. You sendin' the Wolf? - Oh, you feel better, m otherfucker? - Shit, Negro, that's all you had to say!

You ain't got no problem, Jules. I'm on the motherfucker. Go back in there, chill them niggers out and wait for the Wolf who should be coming directly.

You sendin' the Wolf? - Oh, you feel better, m otherfucker? - Shit, Negro, that's all you had to say!

The Wolf Professional online reputation managers. They *know* how to control your online reputation.

Competencies SEO & SEA Community management & buzz PR & copy-writing Legal knowledge Interactive advertising

SEO & SEA

Community management & buzz

PR & copy-writing

Legal knowledge

Interactive advertising

Questions

Financial is this a business model? is there a market?

is this a business model?

is there a market?

Practical your reputation = your passion is it possible to outsource passion?

your reputation = your passion

is it possible to outsource passion?

Ethical is all this ethical?

is all this ethical?

You tell me Time for discussion…

Bart De Waele bart@netlash.com www.netlash.com www.ondernemeringent.be