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Online Reputation Management

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Presentation of concept about Online Reputation Management for BarCamp Brussels 3.

Presentation of concept about Online Reputation Management for BarCamp Brussels 3.

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  • Transcript

    • 1. Titel tekst Beschrijving slide Online Reputation Management Barcamp – 5/5/2007
    • 2. Disclaimer
      • This presentation = meant to provoke.
      • Is this:
      • legal?
      • feasable?
      • nice?
      • marketable?
    • 3. PR is changing
      • Top of Mind -> Top of Page
      • 2. Radical Transparancy ( Setec Astronomy )
    • 4.  
    • 5. Reputation is online Your company’s reputation is decided online. And you can not control it.
    • 6. How to handle it
    • 7. Online reputation
      • Three easy steps:
      • Build real estate
      • Monitor
      • Cleanup
    • 8. Step 1 Build real estate Have a network of trusted, high authority sites ready.
    • 9. Step 2 Monitor Follow what’s being said about you (live), and detect sentiment and trends.
    • 10. Step 3 Cleanup Step into the conversation, and control what turns up in search engines.
    • 11. Real estate
    • 12. Location, location, location
      • high authority links rule Google
      • build up a network of sites
      • keep them on topic
    • 13. Quality content
      • useful resources
      • build up over time
    • 14. Linkbait
      • build up links
      • you need to targe linkers
      • but linkers are not your audience!
    • 15. Social media
      • learn how to use Digg, Delicious etc.
      • get profiles on every popular social network
    • 16. Claim your ID
      • claim your brand name on every popular social media site
      • make sure Google knows it: create a linkpage (tip: Squidoo)
    • 17. Go offline
      • join offline meetings
      • personal contact = best linkbait ever
    • 18. Monitor
    • 19. People are talking
      • find out what your industry’s ‘watering holes’ are
      • join the conversation
    • 20. Influencers
      • identify your industry’s influencers
      • read, read, read!
      • get acquainted
    • 21. Track real-time
      • MetaTale
      • Attentio
      • Technorati
      • Google blogsearch
    • 22. Cleanup
    • 23. Claim first page
      • occupy the first page
      • different sites
      • tip: subdomains are your friend!
    • 24. React
      • negative info: react on page
      • set things right!
      • explain
    • 25. Search & destroy
      • identify forum owners, blog owners etc.
      • ask politely (funny how often that works)
      • explore legal options (cease & desist)
    • 26. Go black hat
      • link flooding
      • duplicate content filter
    • 27. Professionals
    • 28.  
    • 29. Sendin’ the Wolf
      • You ain't got no problem, Jules. I'm on the motherfucker. Go back in there, chill them niggers out and wait for the Wolf who should be coming directly.
      • You sendin' the Wolf? - Oh, you feel better, m otherfucker? - Shit, Negro, that's all you had to say!
    • 30. The Wolf Professional online reputation managers. They *know* how to control your online reputation.
    • 31. Competencies
      • SEO & SEA
      • Community management & buzz
      • PR & copy-writing
      • Legal knowledge
      • Interactive advertising
    • 32. Questions
    • 33. Financial
      • is this a business model?
      • is there a market?
    • 34. Practical
      • your reputation = your passion
      • is it possible to outsource passion?
    • 35. Ethical
      • is all this ethical?
    • 36. You tell me Time for discussion…
    • 37. Bart De Waele bart@netlash.com www.netlash.com www.ondernemeringent.be

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