This document discusses online reputation management and provides tips for building, monitoring, and cleaning up one's online reputation. It recommends having a network of trusted websites to build an online presence, monitoring what is said online through tools like Google alerts, and being prepared to respond to negative comments or remove unwanted content. It also notes that online reputation is important and outside one's full control, and that professional reputation managers have skills needed to effectively manage an online reputation.

1. Titel tekst Beschrijving slide Online Reputation Management Barcamp – 5/5/2007

2. Disclaimer This presentation = meant to provoke. Is this: legal? feasable? nice? marketable?

3. PR is changing Top of Mind -> Top of Page 2. Radical Transparancy ( Setec Astronomy )

5. Reputation is online Your company’s reputation is decided online. And you can not control it.

6. How to handle it

7. Online reputation Three easy steps: Build real estate Monitor Cleanup

8. Step 1 Build real estate Have a network of trusted, high authority sites ready.

9. Step 2 Monitor Follow what’s being said about you (live), and detect sentiment and trends.

10. Step 3 Cleanup Step into the conversation, and control what turns up in search engines.

11. Real estate

12. Location, location, location high authority links rule Google build up a network of sites keep them on topic

13. Quality content useful resources build up over time

14. Linkbait build up links you need to targe linkers but linkers are not your audience!

15. Social media learn how to use Digg, Delicious etc. get profiles on every popular social network

16. Claim your ID claim your brand name on every popular social media site make sure Google knows it: create a linkpage (tip: Squidoo)

17. Go offline join offline meetings personal contact = best linkbait ever

18. Monitor

19. People are talking find out what your industry’s ‘watering holes’ are join the conversation

20. Influencers identify your industry’s influencers read, read, read! get acquainted

21. Track real-time MetaTale Attentio Technorati Google blogsearch …

22. Cleanup

23. Claim first page occupy the first page different sites tip: subdomains are your friend!

24. React negative info: react on page set things right! explain

25. Search & destroy identify forum owners, blog owners etc. ask politely (funny how often that works) explore legal options (cease & desist)

26. Go black hat link flooding duplicate content filter …

27. Professionals

29. Sendin’ the Wolf You ain't got no problem, Jules. I'm on the motherfucker. Go back in there, chill them niggers out and wait for the Wolf who should be coming directly. You sendin' the Wolf? - Oh, you feel better, m otherfucker? - Shit, Negro, that's all you had to say!

30. The Wolf Professional online reputation managers. They *know* how to control your online reputation.

31. Competencies SEO & SEA Community management & buzz PR & copy-writing Legal knowledge Interactive advertising

32. Questions

33. Financial is this a business model? is there a market?

34. Practical your reputation = your passion is it possible to outsource passion?

35. Ethical is all this ethical?

36. You tell me Time for discussion…

37. Bart De Waele bart@netlash.com www.netlash.com www.ondernemeringent.be