Inspiration session for Concentra. My view as an internet guy on the role of media online.

1. Old Media
vs.
New Media

2. Hi! I’m Bart.

3. I work at web agency Netlash.
... and a few other companies:

4. Old Media
vs.
New Media
Inspiration Session for Concentra - 15/12/2009

5. Hey media folks...
What are you looking for?

8. Not Jesus but the Jester.

10. A few observations
from an internet guy.

11. 1. Content
2. Distribution
3. Information
4. News
5. Community

12. 1. Content
2. Distribution
3. Information
4. News
5. Community

13. Is it the media’s job to deliver the
quantity of content?

15. Content farms

17. www.answers.com
83 mio visitors in sept ‘09
1.9 mio USD revenue in sept ‘09
38 mio webpages

19. www.demandmedia.com
pays 200 USD for 10 videos
creates 4000 articles a day

20. 4000

21. a

22. day

23. 4000

24. Opportunity or threat?

25. I believe there’s room for more
content farms in local markets.
(Like Belgium.)

26. But you can’t beat these guys
with 10 articles a day.
You will have to go *all out* on
quantity.

28. And assume your public is just
cattle.
(There’s an ethical issue.)

29. Is it the media’s job to deliver the
quality of content?

32. Professionalism vs. Passion

33. Journalist: knows a lot about the
process (journalism), but not
about the topic.
Amateur: is passionate about the
topic, but doesn’t know the
process.

34. You can’t beat these guys with a
well-written superficial story.
You will have to go *all out* on
quality.

35. My opinion:
* Go horizontal (very horizontal)
* Go vertical (very vertical)
* Go niche (very niche)

36. 1. Content
2. Distribution
3. Information
4. News
5. Community

38. Are media about distribution?

40. Internet:
The first mass medium where the
production tool is the same as the
consumption tool.

41. Internet:
This changes everything.
It’s not about distribution anymore.

42. 2 brain teasers:

43. 2 brain teasers:
* the network effect

47. 2 brain teasers:
* the network-effect
* website as an island

51. 1. Content
2. Distribution
3. Information
4. News
5. Community

52. Is information this:
Text (+ photo)
?

53. Or is it this:

55. David McCandless
http://www.davidmaccandless.com

56. My opinion:
* Infographics are the new journalism
* The way to beat bloggers...

57. New York Times Innovation Portfolio
http://innovate.whsites.net

58. My opinion:
* The web is interactive
* Think ‘application’ i/o ‘article’

59. 1. Content
2. Distribution
3. Information
4. News
5. Community

60. A radical revolution
in the past 10 years...

62. Poll:
How do you plan to meet up with
your friends for a night on the town?

63. (Hint: it’s not about mobile telephony.
It’s about planning *realtime* instead
of planning ahead. Thanks to the
cellphone.)

64. Always connected,
always realtime.

65. http://www.thedailyshow.com/watch/wed-june-10-2009/end-times
The Daily Show - End Times
3:03

67. “Give me one thing in there that
happened today.”

68. Now! Now! Now!
(The Realtime Web)

69. 1. Content
2. Distribution
3. Information
4. News
5. Community

71. Web 2.0
(Yeah, yeah. I know. It jumped the
shark blah blah blah.)

72. The essence of the web (formerly
known as Web 2.0):
* creation
* social
* distributed

73. The essence of the web (formerly
known as Web 2.0):
* people want to create, not just consume
* people want to share
* it’s all about the network effect

76. Social search

77. Social search
Search is shifting from algorithm-
based search to social-powered
search.

78. Social search
If I want to know the capital of
Estonia, I’ll turn to Google.

79. Social search
If I want to find a plumber in my
neighbourhood that people I trust will
recommend me, I’ll turn to Twitter or
Facebook.

81. There is still a need for someone who
can recommend the right ‘news’ to me.

82. A brand?
A community?
Common values?
A face?

83. (Digital Curators)

84. 1. Content
2. Distribution
3. Information
4. News
5. Community

85. Lots of questions...

87. ?

88. Am I saying you’re doomed?

89. No.

90. Lots of possibilities and
opportunities.

91. Time to grab them.

92. Questions?

93. Bart de Waele
bart@netlash.com
www.netlash.com
twitter.com/netlash
Inspiration Session for Concentra - 15/12/2009