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Mediaconvergentie

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Mediaconvergentie

  1. 1. MEDIA CONVERGENTIE
  2. 2. Hi, my name is Bart.
  3. 3. I work for web agency Netlash. ... and a few other companies.
  4. 4. http://slideshare.net/netlash
  5. 5. MEDIA (K)NOW: CONVERGENTIE MediaNet Vlaanderen, 20/10/2010
  6. 6. First some theory...
  7. 7. Fundamentals 1. creation 2. social 3. network effect 4. realtime
  8. 8. 1. Creation
  9. 9. 1. The first mass medium where the tool of production is the same as the tool of consumption.
  10. 10. 2. Social
  11. 11. 2. The story of the helicopter flight.
  12. 12. 3. Network effect Bron: http://en.wikipedia.org/wiki/Network_effect
  13. 13. 3. Metcalfe’s law.
  14. 14. 4. Realtime
  15. 15. 4. Now, now, now !
  16. 16. A few observations.
  17. 17. A few observations. (6, to be more precise.)
  18. 18. 1. User Generated Content.
  19. 19. Piramid 1 10 100 1000
  20. 20. Piramid 1 Creators 10 Commentators 100 Lurkers 1000 Strangers
  21. 21. Piramid 1 Creators 10 Commentators 100 Lurkers 1000 Strangers
  22. 22. 2. Atomisation.
  23. 23. “small pieces loosely joined” portals websites blogposts status-updates ...
  24. 24. Unbundling * programs vs networks? * articles vs newspapers? * links vs portals?
  25. 25. Unbundling * pull ipv push * public is curator -> Twitter & Facebook * apps are bad...
  26. 26. 3. The 3 C’s
  27. 27. 3. The 3 C’s It’s not just about content anymore.
  28. 28. 3. The 3 C’s Content Community Conversation
  29. 29. 3. The 3 C’s Content: commodity? Community: ‘social’ Conversation: ‘creation’
  30. 30. 3. The 3 C’s ‘Social Object’ There’s still need for a ‘reason’ to trigger the conversation.
  31. 31. 4. The Second Screen
  32. 32. 4. The Second Screen “Hell is watching someone else control a GUI.”
  33. 33. iPad
  34. 34. 5. Slow content vs Fast content
  35. 35. 5. Slow content vs Fast content Different media live in different timezones...
  36. 36. iPad
  37. 37. 5. Slow content vs Fast content Newspapers vs internet? Or internet as “trigger” for magazines?
  38. 38. The first mass medium where the tool of production is the same as the tool of consumption.
  39. 39. 6. Convergentie Games meets video meets TV meets social? See: Machinima.com
  40. 40. ?
  41. 41. ?
  42. 42. Everyone is doomed?
  43. 43. No.
  44. 44. No easy choices...
  45. 45. Lots of opportunities.
  46. 46. QUESTIONS?
  47. 47. @netlash
  48. 48. twitter.com/netlash bart@netlash.com www.netlash.com

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