Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

The future of tv

3,301 views

Published on

A personal vision on how TV viewing will evolve in the years to come.
Presentation prepared for Café Numérique Liège on Feb. 3rd 2016.

Published in: Internet
  • Be the first to comment

The future of tv

  1. 1. The future of TV 3 februari 2016 Sensitivity: Unrestricted 1 Koen Delvaux Head of Consumer Innovation @kodel
  2. 2. The biggest screen in the house has created a $500 Billion market. That’s a lot of room for innovation. 3 februari 2016 Sensitivity: Confidential 2
  3. 3. What do people watch? Hint: it’s not so earth shocking 3 februari 2016 Sensitivity: Confidential 3
  4. 4. monthly ARPU (incl. VoD, football) have more than 1 settopbox Some TV viewing data of internet customers pay extra for TV. 20% €20 TV replay for free we watch 3 hours of TV per day (only 10% in delayed viewing) 29% boost of Facebook revenue in 1 quarter thanks to video views. Chromecast wins over Apple TV, Roku, PS4 with 35% 81% penetration rate of digital television in Belgium 78%
  5. 5. The role of broadcast media It’s not about the TV, stupid 3 februari 2016 Sensitivity: Confidential 5
  6. 6. Broadcasting is a unique way to create reach Appointment viewing is as popular as ever. Sharing the same experience at the same time creates conversation topic. This creates the power of a large reach. (created for advertisers) 3 februari 2016 Sensitivity: Unrestricted 6
  7. 7. Lean forward versus lean back attitude 3 februari 2016 Sensitivity: Unrestricted 7 Source: Nielsen
  8. 8. Premium content 2.0 Because not all of Youtube is great 3 februari 2016 Sensitivity: Confidential 8
  9. 9. The money is in premium content 3 februari 2016 Sensitivity: Unrestricted 9
  10. 10. Open platforms are not so good in premium content 3 februari 2016 Sensitivity: Unrestricted 10 The long tail is interesting, but not generating enough money.
  11. 11. Can advertising continue to ignore the user? 3 februari 2016 Sensitivity: Unrestricted 11 Reach is good, but relevance is better. Targeted advertising is a solution.
  12. 12. OTT, be welcome! If you can’t beat them, join them 3 februari 2016 Sensitivity: Confidential 12
  13. 13. Swipebox: all your favorite content 3 februari 2016 Sensitivity: Unrestricted 13
  14. 14. V5 decoder: all content in the cloud 3 februari 2016 Sensitivity: Unrestricted 14
  15. 15. Netflix: no need for Chromecast + smartphone 3 februari 2016 Sensitivity: Unrestricted 15
  16. 16. Wanagogo: Studio 100 kids app on settopbox 3 februari 2016 Sensitivity: Unrestricted 16
  17. 17. 2nd screen experiences There’s an app for that 3 februari 2016 Sensitivity: Confidential 17
  18. 18. #hashtag Facebook [insert show name] 3 februari 2016 Sensitivity: Unrestricted 18 Twitter as 2nd screen app Check-in for social validation Users need to download an app
  19. 19. Spott: Smartphone lets you buy what you see on TV 3 februari 2016 Sensitivity: Unrestricted 19
  20. 20. My view on the future of TV It’s an appliance 3 februari 2016 Sensitivity: Confidential 20
  21. 21. For non-personal stuff, people prefer appliances 3 februari 2016 Sensitivity: Unrestricted 21 Just because we can, doesn’t mean we should make a TV smart.
  22. 22. I like my TV to be dumb and my phone to be smart 3 februari 2016 Sensitivity: Unrestricted 22
  23. 23. Nobody wants to use a TV like a computer 3 februari 2016 Sensitivity: Unrestricted 23
  24. 24. But there is room for a controlled app environment 3 februari 2016 Sensitivity: Unrestricted 24 The value is in the aggregation of services, not in the hardware box.
  25. 25. To be combined with a strong local content ecosystem 3 februari 2016 Sensitivity: Unrestricted 25 Besides apps, we also need to facilitate lean back behavior
  26. 26. Let me pitch you an idea It’s about reverse publishing 3 februari 2016 Sensitivity: Confidential 26
  27. 27. 3 februari 2016 Sensitivity: Unrestricted 27 Youtube studio: helping local creative talent
  28. 28. Thank you Now go and do some binge-watching 3 februari 2016 Sensitivity: Confidential 28

×