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The future of TV
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Koen Delvaux
Head of Consumer Innovation
@kodel

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The biggest screen in the house has
created a $500 Billion market.
That’s a lot of room for innovation.
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What do people watch?
Hint: it’s not so earth shocking
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monthly ARPU
(incl. VoD, football)
have more than 1
settopbox
Some TV viewing data
of internet customers
pay extra for TV.
20% €20
TV replay for free
we watch 3 hours of
TV per day (only 10%
in delayed viewing)
29%
boost of Facebook
revenue in 1 quarter
thanks to video views.
Chromecast wins over
Apple TV, Roku, PS4
with 35%
81%
penetration rate of
digital television in
Belgium
78%

5.
The role of broadcast media
It’s not about the TV, stupid
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Broadcasting is a unique way to create reach
Appointment viewing is
as popular as ever.
Sharing the same
experience at the same
time creates
conversation topic.
This creates the power of
a large reach.
(created for advertisers)
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Lean forward versus lean back attitude
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Source: Nielsen

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Premium content 2.0
Because not all of Youtube is great
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The money is in premium content
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Open platforms are not so good in premium content
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The long tail is
interesting, but not
generating enough
money.

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Can advertising continue to ignore the user?
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Reach is good, but relevance is better.
Targeted advertising is a solution.

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OTT, be welcome!
If you can’t beat them, join them
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Swipebox: all your favorite content
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V5 decoder: all content in the cloud
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Netflix: no need for Chromecast + smartphone
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Wanagogo: Studio 100 kids app on settopbox
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2nd screen experiences
There’s an app for that
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#hashtag
Facebook
[insert show name]
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Twitter as 2nd screen app
Check-in for social validation
Users need to download an app

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Spott: Smartphone lets you buy what you see on TV
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My view on the future of TV
It’s an appliance
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For non-personal stuff, people prefer appliances
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Just because we can, doesn’t mean we should make a TV smart.

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I like my TV to be dumb and my phone to be smart
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Nobody wants to use a TV like a computer
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But there is room for a controlled app environment
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The value is in the aggregation of services, not in the hardware box.

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To be combined with a strong local content ecosystem
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Besides apps, we also need to facilitate lean back behavior

26.
Let me pitch you an idea
It’s about reverse publishing
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Youtube studio: helping local creative talent

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Thank you
Now go and do some binge-watching
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