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Beyond the Bots

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Digital Trends for 2017 - what is happening with chatbots?

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Beyond the Bots

  1. 1. Digital trends 2017 Bart De Waele 21/02/2017 Beyond the Bots
  2. 2. Hi! My name is Bart. I work for
 digital agency . Also on : @netlash.
  3. 3. We often think about technology in sci-fi terms. Digital trends … While we forget to look back at how tech from the past changed our behaviour.
  4. 4. I’ll illustrate with a story.
  5. 5. I worked at a bank end of the 90’s.
  6. 6. Do you remember the 90’s? We still used these.
  7. 7. I had to visit lots of clients in unknown places.
  8. 8. Remember these?
  9. 9. I prepared the night before by printing out lots of route descriptions.
  10. 10. The information comes to me, frictionless, the moment I need it.
  11. 11. My behaviour changed, induced by technology.
  12. 12. First we change technology, then technology changes us.” “
  13. 13. First we change technology, then technology changes us.” “ So don’t focus on technology, 
 but on tech-induced behaviour change.
  14. 14. NY, 5 th Av., 1900 NY, 5 th Av., 1913 Technology moves lightning fast
  15. 15. But however much technology changes us, some human behaviour stays the same.
  16. 16. 1 2 3 4 5 6 1. Technology is getting smaller and closer to our bodies
  17. 17. Television Computer SmartphoneTablet Movie Screen
  18. 18. Electronic tattoos?
  19. 19. Electronic tattoos?
  20. 20. What if the screen is inside our body? What if the sensors are directly connected?
  21. 21. What if the interface is not glass we have to carry?
  22. 22. RFID chip implanted?
  23. 23. Smaller and closer to our bodies ‣ smartwatches, glasses, wearables? ‣ smaller communication ‣ portals > sites > posts > tweets ‣ mobile first > mobile native > mobile only
  24. 24. 1 2 3 4 5 6 2. Mobile first
  25. 25. 7.6 billion mobile subscriptions
 7.3 billion people on earth
  26. 26. The desktop is the idiot brother of the smartphone.
  27. 27. 1 2 3 4 5 6 3. The internet is becoming invisible
  28. 28. 1 2 3 4 5 6 4. Technology is learning how to see
  29. 29. Computer vision Biggest upcoming technology trend for coming years
  30. 30. 1 2 3 4 5 6 5. Technology is getting smart
  31. 31. From ‘calling a place’ to ‘calling a person’. “Car, bring me to a medium-priced restaurant, but not Chinese.”
  32. 32. Cars could be the search engine for the physical world.
  33. 33. (small side note)
  34. 34. We need to talk about ethics in technology
  35. 35. Robert Moses
  36. 36. The trolley problem
  37. 37. Ethics will be designed inside our technology.
  38. 38. ‘Ethics’ will replace ‘Purpose’ as the big hype-word for brands in 2017
  39. 39. So don’t focus on technology, 
 but on tech-induced behaviour change. ‘Ethics’ will replace ‘Purpose’ as the big hype-word for brands in 2017
  40. 40. So don’t focus on technology, 
 but on tech-induced behaviour change. ‘Ethics’ will replace ‘Purpose’ as the big hype-word for brands in 2017 (more ‘wishful thinking’ than ‘trend forecast’…)
  41. 41. End of side note
  42. 42. 1 2 3 4 5 6 6. Technology is starting to talk to us and to themselves
  43. 43. Xiaoice
  44. 44. Tay.ai
  45. 45. Amazon Echo
  46. 46. donotpay.co.uk
  47. 47. 3rd Era of the Internet …
  48. 48. First era of the internet ‣ desktop internet ‣ 1 CPU per family ‣ unit of information = web page ‣ humans talking to computers ‣ dominated by Google ‣ paradigm: search
  49. 49. x 10
  50. 50. Second era of the internet ‣ mobile internet ‣ 1 CPU per person ‣ unit of information = status update ‣ humans talking to humans ‣ dominated by Facebook ‣ paradigm: stream
  51. 51. x 10
  52. 52. Third era of the internet ‣ internet of things ‣ 10 CPU’s per person ‣ unit of information = implicit/invisible ‣ computers talking to computers ‣ dominated by ? ‣ paradigm: chat
  53. 53. 3 era’s of internet Era Desktop internet Mobile & social Internet of Things CPU’s 1 CPU per family 1 CPU per person 10 CPU’s per person Communication humans 2 computers humans 2 humans computers 2 computers Unit of information webpage status update implicit Dominant player Google Facebook dominated by ? Paradigm search stream chat
  54. 54. age of search age of social age of chat
  55. 55. We’re moving to chat platforms very quickly
  56. 56. Chat will be the next big platform.
  57. 57. www.digit.co
  58. 58. donotpay.co.uk
  59. 59. www.getrhombus.com
  60. 60. www.luka.ai
  61. 61. www.x.ai
  62. 62. Quartz
  63. 63. WeChat
  64. 64. Big opportunity.
  65. 65. Personal smart agents ‣ companies are moving to bots ‣ people will need bots to manage this… ‣ bot-2-bot negotiations
  66. 66. We already have bots negotiating for us.
  67. 67. Take away the friction of ‘buying’.
  68. 68. Bots negotiating for us … ‣ energy? ‣ mobility? ‣ jobs? ‣ attention? ‣ food? ‣ …
  69. 69. Get comfortable with bots. Start practising.
  70. 70. ‘Bots’ are (for now) 3 different things 1. channel: chat platforms 2. form: conversational UI 3. content: artificial intelligence
  71. 71. 1 2 3 1. Channel Chat platforms is where people are now. Be there.
  72. 72. 1 2 3 2. Form Not necessarily bots; SMS, E-Mail, … Conversational UI
  73. 73. 12:30 Alle vragen en antwoorden Sarah 10:13 Hoe ziet mijn werkdag eruit? Is ervaring belangrijk? Stel een vraag! Goeiemorgen! Kan ik ergens mee helpen?
  74. 74. 12:30 Alle vragen en antwoorden Sarah 10:13 Goeiemorgen! Kan ik ergens mee helpen? Hoe ziet mijn werkdag eruit? Is ervaring belangrijk? Stel een vraag! 10:14 Hoe ziet mijn werkdag eruit? Sarah 10:14
  75. 75. 12:30 Alle vragen en antwoorden Ha! Dat is het leuke aan huishoudhulp: je krijgt veel vrijheid. Je bepaalt zelf welke dagen en uren je wil werken. Meer weten? Waar solliciteer ik? Hoeveel verdien ik? Sarah 10:14 10:14 Hoe ziet mijn werkdag eruit? Sarah 10:13 Goeiemorgen! Kan ik ergens mee helpen?
  76. 76. 1 2 3 3. Content Too Soon. Make it smaller, more specific. Artificial Intelligence
  77. 77. What you should remember:
  78. 78. What you should remember: ‣ focus on behaviour of people, not on technology ‣ technology gets smaller, moves to invisibility ‣ technology is getting smarter, learning to see ‣ chat will be the next big platform ‣ there’s an opportunity for smart agents ‣ bots are (for now) channel, form and content
  79. 79. Start practising with bots.
  80. 80. Questions? Questions? bart@wijs.be @netlash

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