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Introduction to Marketing Comms lecture 3

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Neil Kelley
Neil Kelley

An introduction to media...

Education
1 of 34
3…introduction to
Class Type Vehicle Broadcast TV, Radio Coronation Street, X- Factor Absolute Radio, Classic FM Print Newspapers, Magazines, Journals The Times, The Mirror, Cosmopolitan, The Grocer, The Economist Outdoor Billboards, Street furniture, Transit 96-, 48- and 6- Sheet, Bus Stops, Taxis, Buses, Cars Digital Internet, Digital TV, CD/DVD/Blu-Ray, Mobile Website, email, intra/extranets, text, Green Button, Banners, MMS In-store POP, POS, Packaging Bins, Signs, Displays, Boxes, Bottles Other Cinema, Exhibitions, Product Placement, Ambient, Guerilla Films, Ideal Home, London Fashion, Film/TV/Book/Video, Petrol Pumps, Clean Adapted from Fill, 2016
costs… relative
communication richness… some are one-dimensional…
print
broadcast
outdoor
in-store
cinema
ambient
direct response
digital
multi-channel… …linked to behaviour, media consumption and receptiveness
Introduction to Marketing Comms lecture 3

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