...to support the tutorial

1. Introduction to digital marketing… tutorial four

2. …questions
…what are the key stages of the customer’s online journey?
…according to Krug, what are the key principles of effective web design?
…what is A/B testing?
…what is multivariate testing?
…what types of things can we test?

3. …let’s get started, head to the Mimic Pro link in the left-hand navigation bar and click!