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The Real World May 2016.pptx2

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The Real World is Posterscope’s monthly Out-of-Home market update, containing latest industry news, key facts and figures and some cool OOH campaigns.

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The Real World May 2016.pptx2

  1. 1. 20/05/2016 The Real World May 2016
  2. 2. The Posters Laptops Tablets Duty Free / Retail Media & Assets Owned OOH (e.g. buildings or jet bridges) Networked Video ScreensContent Physical Experiences (sampling) Experiential Stands / Zones Platforms Apps & Games Commerce & Coupons Mobile etc Data Technology Ads People & Places Services / Utilities (e.g. wifi) Out-of-Home ecosystem
  3. 3. Understanding The Connected Consumer
  4. 4. OCS Constantly consumer- centric Constantly consumer- centric
  5. 5. OCS in Numbers 6,765 Total sample in UK 7th Version Release Date Feb 2015 100,000+ Global respondents 30 Countries OCS is run in 250 Brands now included on the survey 41 Number of OOH formats analysed within OCS %
  6. 6. TouchPoints
  7. 7. Did you know… TouchPoints 44% of millennials go to a pub or bar on a Saturday Source: Touchpoints 6
  8. 8. Did you know… OCS 82% of 15-34 year olds are interested in messages on digital screens relevant to news, current affairs and sporting events
  9. 9. JCDecaux Connected
  10. 10. Clear Channel Tribes
  11. 11. Clear Channel Ngen
  12. 12. Exterion Insight Tools
  13. 13. Exterion Media work.shop.play
  14. 14. Our own research suite Primesight Primemobile Our unique market research technique, including the Primemobile Live Portal Prime Design Creative analysis tool EPOS Data (Measures sales uplift in convenience stores)
  15. 15. Data Driven Targeting
  16. 16. A pioneering new travel survey
  17. 17. Measuring audiences whilst OOH
  18. 18. Revolutionising the way we plan OOH
  19. 19. We Live in a Convergent World
  20. 20. Driven by technology and consumer expectation… 1.1bn Connected Things will be used by smart cities in 2015 370 contactless transactions are made every minute in the UK 66% of UK adults own a smartphone 33% of internet users say that smartphones are the device most important for connecting to the internet. 61% of people use their mobile handset to access the internet
  21. 21. It’s a convergent World… Gateway to Mobile content Networked OOH: Real Time Experiential OOH Owned OOH Interactive interfaces Live video streaming
  22. 22. Index of tweets vs. the norm in proximity to posters in Nottingham Data-led planning
  23. 23. Data-led planning
  24. 24. Data-led planning
  25. 25. Improved targeting through mobile data TRIPLED THE EFFECT of OOH media in terms of: • Ad Awareness • Purchase Consideration • Online Searches
  26. 26. Data-led planning
  27. 27. The Out-of-Home Marketplace
  28. 28. 1999-2014 Media Revenue Media Revenue Growth Source: Dentsu Aegis Media & WARC 0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000 18,000 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Internet Outdoor Cinema Radio TV Magazines Newspapers Media Year Annualtotalmediaspendin£m
  29. 29. Media OOH Revenue by quarter Source: Outsmart / ** 2015 Q1 data is Posterscope estimate 204 207 213 213 209 228 239 211 209 229 243 259 249 212 214 269 256 258 271 252 256 259 277 294 310 0 50 100 150 200 250 300 350 2010 2011 2012 2013 2014 2015 2016 £m Q1 Q2 Q3 Q4
  30. 30. UK Digital OOH Revenue Source: OMC/Posterscope estimates 128 182 214 272 337 78 0 50 100 150 200 250 300 350 2011 2012 2013 2014 2015 2016 £m
  31. 31. The top OOH spending categories: March 2016 Top 10 Categories Entertainment and leisure Gov, Social, Political organisations Media Cosmetics & personal care Telecoms DrinkFinance Retail £10.7m -41.7% £7.5m -2.8% £3.1m -55.7% £3.0m 33.5% £2.6m -24.3% £4.7m 175.9% £2.8m 28.7% £3.8m -58.1% £4.8 26.7% £5.0 -15.4% Food Total market £58.4 (-21.39%) Travel and Transport
  32. 32. The top OOH spending categories: January-March 2016 Top 10 Categories Entertainment and leisure Media Telecoms FoodFinance Travel & Transport Motors Cosmetics & Personal Care Drink £30.7m -20.8% £18.4m 10.8% £15.8 m -31.1% £15.3m 37.5% £15.3m -2.9% £9.2m -25.5% £9.6m 76.2% £11.0m 22.4% £12.0m 119.6% £13.2m 9.5% Govt, social, politics Total market £180.2m (+5.6%)
  33. 33. The top OOH spending advertisers: March 2016 Who’s Spending? £3.0m 14.4% £1.8m 666.2% £1.6m 0.0% £1.5m 493.3% £1.5m 23.0% £0.9m 70.5% £0.9m 161.7% £1.5m 2713% £1.0m -27.7% £1.2m 0.0% £1.0m 764.9%
  34. 34. The top OOH spending advertisers: January- March 2016 Who’s Spending? £8.6m 14.8% £4.3m 104.9% £3.5m 220.5% £3.4m 76.5% £3.2m -13.2% £2.2m 93.3% £2.4m 740.8% £2.6m -14.1% £2.7m -39.4% £2.8m 196.9%
  35. 35. Spend by OOH format: January- March 2016 Spend Trends- Roadside £27.0m 13.2% Large Digital6s £57.3m -0.8% 48s £22.9m 0.1% 96s £6.0m 20.6% Specials £2.7m -17.3%
  36. 36. Spend by OOH format: January- March 2016 Spend Trends- Transport £24.2m -0.1% £13.7m 19.4% £10.9m 20.6% £13.1m 53.5%
  37. 37. Consolidated Market Place 35% 17% 23% 12% 8% 5% 2016 Est. Market share based on revenue OTHERS
  38. 38. In the UK JCDecaux provides opportunities on multiple formats across roadside, rail, retail, airports and the experiential landscape. Nationwide across environments in all the key cities across the UK. Roadside: Continued investment in digital across the country. Key new digital locations include The Salford Arch and first ever 84” D6’s in Edinburgh. Rail: Digital expansion continues across D6 and Transvision networks Retail: M-Vision expansion to further premium malls, and portfolio moves towards 100% digital with D6 development. Continued digital investment at Tesco Airport: Ongoing development in digital inventory at major UK airports. New iVision screens and increasing focus on dynamic content and live updates Experiential: JCDecaux Live is expanding the multi- environment portfolio further Connected Commuter and Connected Consumer, Power of Big ‘3’ from JCDecaux Insight. ‘Business Traveller 2’ Insight, Audience Typology, Luxury & Motors category presentations and Perceived Value Research from JCDecaux Airport. JCDecaux is a privately owned French OOH advertising company, founded in 1964 in Lyon when Jean-Claude Decaux installed the first advertising bus shelter. This local outdoor company is now a global media owner. Reporting €2.813 billion in revenue in 2014, JCDecaux is present in more than 70 countries worldwide and is market- leader in the UK. JCDecaux has recently been awarded the £500m TfL Street Furniture contract across a period of eight years. jcdecaux.co.uk About JCDecaux Key Areas For Investment Key Formats Geography Proprietary Research + Media where it matters
  39. 39. Nationwide across environments in key cities across the UK Ngen Our community of young, social and connected people gives us deep and rich insight and allows for on-going engagement for Clear Channel and clients. In 2016 our we’ll be asking our Ngen’s to explore our various advertising environments, so expect a wealth of insight on how their thoughts, habits, behaviours and moods change with each differing advertising situation. . . About Clear Channel Key Areas For Investment Key Formats Geography Proprietary Research + clearchannel.co.uk Clear Channel UK is part of Clear Channel Outdoor (CCO). Clear Channel Outdoor is one of the world’s largest outdoor advertising companies with a portfolio of solutions that reaches 600 million people in over 40 countries across Asia, Australia, New Zealand, Europe, Latin America and North America. Adshel, Adshel Live, Storm, Wrap, Billboards, Malls, Supermarkets, Socialite Adshel Live national roll-out With 300 already in the ground, we are in the process of rolling out 600 Adshel Live units, a network of digital and beacon enabled screens. Situated in premium locations, in over 30 towns and cities across the UK, they give brands the opportunity to engage with audiences using dynamic, interactive and real-time advertising creative. Storm expansion In 2016 we will continue our portfolio expansion across the UK’s top 10 cities, building on the seven new sites we delivered in 2015, which included the digitisation of the iconic Storm Cromination. Storm are now London’s number 1 super premium portfolio in terms of scale, footprint, audience and quality, always delivering Fame on Demand.
  40. 40. Underground, bus, retail (Westfield Stratford, Westfield London and One New Change), National Rail Formats include, 96s, 48s, 16s, 6s, 4s, LEP’s, TCPs, DEPs, LCDs, XTP’s, T-sides, Streetliners, Bus interiors, etc.) National with a dominant presence in London Increasing digital offering across Rail & London Underground Illuminated New Bus For London Performance 48 sheets National Rail Expansion of retail offering Birmingham Express Roadside digital work.shop.play and All eyes on London Previously part of American-based CBS Corporation, CBS Outdoor International was sold in the Autumn of 2013 to LA-based Platinum Equity and rebranded to Exterion Media in January 2014. Exterion are currently involved in pitching for the TfL pitch which combine the ad sales for the Underground, the Overground, the Tramlink, the Docklands Light Railway (DLR), Victoria Coach Station and Crossrail, when it launches. About Exterion Outdoor Key Areas For Investment Key Formats Geography Proprietary Research + http://www.exterionmedia.co.uk/
  41. 41. Roadside,Digital ‘Network’ cinema, Glasgow subway National coverage with sites in all major cities across the UK and Glasgow Underground Primesight has heavily invested in Digital by creating the first national roadside digital ‘Network’ of 48 sheets. It continues to expand as sites are rolled out across the country. Primemobile, Primedesign,, EPOS, Brain Works, Geofencing. Primesight has also recently innovated ‘Primemobile live’ – a real time marketing performance dashboard that allows you to view campaign progress in the moment Jointly owned by GMT Communications Partners LLP and the Primesight management team, Primesight is a UK- based business which has a market share of 8% in 2014/15. primesight.co.uk About Primesight Key Areas For Investment Key Formats Geography Proprietary Research + Results are our culture
  42. 42. 61 screens & displays across 42 locations in 9 cities. Large-format digital, iconic landmark and super-premium banner locations including The IMAX. Ocean has a regional footprint that spans the following UK cities: London, Birmingham, Liverpool, Manchester, Leeds, Bristol and Glasgow , , , , , and . Ocean practices 'The Art of Outdoor', with every site in the Ocean portfolio having a unique quality and personality. Ocean’s strategy of developing iconic digital land premium formats, is mirrored by its acquisition strategy. Areas of investment include… The Grid Ocean Labs Regional site expansion Neuroscience Research projects - The Science Behind the Art of Outdoor - Beyond Out of Home Ocean Outdoor, launched in 2005, is a boutique, UK-based media company pioneering creativity in digital OOH via an expanding portfolio of large-format, high profile sites In May 2012 a management buyout, backed by LDC Capital, purchased the business from Smedvig Capital for £35m In 2014, Ocean Group acquired Signature Outdoor and in 2015 expanded further with the acquisition of MediaCo. Ocean Outdoor reported revenues of £23.4 million in 2012 About Ocean Outdoor Key Areas For Investment Key Formats Geography Proprietary Research + oceanoutdoor.com
  43. 43. Posterscope news, views and campaigns www.pioneeringooh.com
  44. 44. Posterscope and psLIVE host Ad Week Europe Session…
  45. 45. Urban Partnerships: A Brand New Venture From Posterscope and psLIVE…
  46. 46. Posterscope and psLIVE Ad Week News…
  47. 47. Views from Ad Week: Diversity Builds creativity- What I Learnt Last Week at Ad Week…
  48. 48. Views from Ad Week: When Will We All Be Equal?
  49. 49. Views from Ad Week: What OOH can learn from the Content Experts….and Tinder
  50. 50. Views from Ad Week: Data and Privacy- Just Because You Can Doesn’t Mean You Should..
  51. 51. Blog: Smart Cities – Creating Cities that Give Back…
  52. 52. Mosquito Killer Billboard Against Zika Virus…
  53. 53. Billboard’s Targets Specific Car Marques…
  54. 54. Vans Celebrates 50 years with OOH Domination…
  55. 55. April Fools’ with Clear Channel!
  56. 56. Braintree’s #AcceptAnything Food Truck Visits East London…
  57. 57. Heineken’s UEFA Countdown…
  58. 58. London Burger King Gets Royal Name Change to Honour Queen’s 90th Birthday…
  59. 59. Breast Cancer Now celebrates 20th Anniversary with Beautiful Images by Mario Testino…
  60. 60. Angry Birds Land at Regent’s Park to Promote New Digital Experience…
  61. 61. Buxton Water Creates Marathon ‘Lane of Heroes’…
  62. 62. Santander Uses DOOH and Real Time Content to Drive Traffic to Mortgage Calculator…
  63. 63. Campaigns Featuring Out of Home Activity See 13% Higher Purchase Intent…
  64. 64. OOH Industry News
  65. 65. JCDecaux Airport UK reveals Heathrow Airport VR exploration…
  66. 66. DOOH will be the Fastest Growing Media Channel…
  67. 67. Western Avenue Tower is Live!
  68. 68. Nielsen Study Confirms Air Travelers Notice Airport Ads and Many Interact With Them…
  69. 69. JCDecaux Partners with YouGov…
  70. 70. 5/20/2016 Primesight Partners with the Industry Trust…
  71. 71. Ocean Extends The Grid as DOOH Gateway to Mobile…
  72. 72. JCDecaux UK Appoints Co-CEOs…
  73. 73. JCDecaux Wins New Malls…
  74. 74. Outperform, a Major New OOH study, Has Been Release by Outsmart…
  75. 75. Stuff we like
  76. 76. Tribeca Film Festival Challenges You With a Karaoke Machine for Acting…
  77. 77. Coca-Cola: The Unexpected Machine…
  78. 78. Giant Monopoly Board Lands in Trafalgar Square…
  79. 79. China’s ‘Leftover Women’ Ask to Marry for Love in Beauty Campaign…
  80. 80. Suumo: Shell We Move?
  81. 81. A McDonald’s Breakfast at Sea…
  82. 82. Aston Martin £1 Million Car Flies 300 Feet Over London…
  83. 83. LEGOLAND Florida Resort: LEGOLAND Dollars…
  84. 84. Derren Brown Unleashes Demon in Prank to Promote Ghost Train VR Attraction…
  85. 85. This is what Happens When a Bank Takes Over Your Local Pub…
  86. 86. Secret Miniature Rooms Hidden In Milan’s Manholes…
  87. 87. Dentsu Plans Roadside Ads that Change According to Driver’s Vehicle…
  88. 88. Strongbow Kicks Off 7 ‘Nature Remix’ Acts with Johannesburg Orchard Tower…
  89. 89. Football Dispensing Vending Machine Powered by Fan’s Cheers…
  90. 90. Find Out More
  91. 91. Find out more...

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