Consumer Content Conference


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Consumer Content Conference

  1. 1. Consumer Content Conference, Cologne August 17 th 2010 The B2B platform for trade, media and the entertainment industry:
  2. 2. Basic attributes of the Consumer Content Conference The Consumer Content Conference is organised by 11 Prozent Communication for the trade, brand, media, entertainment, and advertising industries as well as agencies. Digital topics all around the consumer and his behaviour are discussed. The conference is appointed one day before the gamescom to give the participants the possibility to inform themselves afterwards in detail on topics of the games market. The Consumer Content Conference is a platform for media, trade and brands which are in touch with the newest digital topics. Its focus lies especially on the consumer and his behaviour. In 2010, for the first time the App Day is planned, especially for the developers and manufactorers of mobile devices. The App Day will happen along the Consumer Content Conference in the foyer in Cologne.
  3. 3. Overview Location
  4. 4. Event: Consumer Content Conference along the App Day (August 17 th , 2010) and one day before the gamescom (August 18 th – 22 th , 2010) Place: Cologne Date: August 17 th , 2010 Participants: brands, trade, media, entertainment industry, agencies, advertisers Schedule: programm from 09:00 - 17:00 Number of Participants: ca. 80 Data frame
  5. 5. Topic Overview <ul><li>“ Cloud Computing” – The independent digital world of tomorrow </li></ul><ul><li>Sensible use of synergies : Social Gaming & Cloud Computing </li></ul><ul><li>Networking platforms : Increase of the Unique Selling Proposition </li></ul><ul><li>Tablet PCs – will they revolutionize paid content? </li></ul><ul><li>The POS of today concerning digital entertainment: ebooks, online videotheques, in-video-shopping </li></ul><ul><li>Automobil becomes autoMOBILE – cockpit computers & co. </li></ul><ul><li>Consumer Free and Paid Content – how can it be used in the media mix ? </li></ul><ul><li>The demanding consumer: 3D animations & connections to the TV </li></ul>Cloud Computing Communities Digital Entertainment Social Gaming autoMOBILE 3D Paid Content Free Content Lablet PCs
  6. 6. over 90 % of the participants inhabit a management function over 60 % of the participants come from the media, brand or agency industries Industries: Positions: Participant structure 32 % of the participants are directly responsible for the success of their company over 50 % of the participants are responsible for the projekt budget
  7. 7. Marketing activities <ul><li>variously themed press releases about sponsors and partners </li></ul><ul><li>a strong redactional presence in the GFM Nachrichten (own magazine) in print (issue 9.500) – online (33.400 PIs) – newsletter (weekly, 8.600) the mouthpiece of the m obile/ social media/ IPTV/ WebTV/ eGame marketing industry </li></ul><ul><li>Shipment of the congress program flyers (issue: 2.000, personalised) as well as distribution via expert media and associations </li></ul><ul><li>internet presence, banner advertisements , etc. on the and other websites </li></ul><ul><li>e-mail - newsletter to interested persons and paticipants (issue: 8.850) </li></ul><ul><li>advertisements in expert and special interest media </li></ul>Media partners:
  8. 8. Media partner: GFM Nachrichten MOBILE, eGAMES, WebTV, IPTV, SOCIAL MEDIA <ul><ul><li>Readers of the magazine: </li></ul></ul><ul><ul><li>brands from the automobile, food and non food, beverages, sports, textile and fashion, tourism industries and others. </li></ul></ul><ul><ul><li>media and advertising agencies </li></ul></ul><ul><ul><li>media of all kinds (TV, print, online, radio etc.) </li></ul></ul><ul><ul><li>publishers, platforms </li></ul></ul><ul><ul><li>telecommunication, consulting </li></ul></ul><ul><ul><li>mobile industry, </li></ul></ul><ul><ul><li>manufactorers and developers </li></ul></ul>ONLINE = FACTS 4,300 unique users weekly newsletter to 8,600 readers/week* PRINT = FACTS 15,400* readers / issue 4 times a year, 4c, 20-32 pages Print issue: 9,500 exemplars Release: quarterly With the own expert publication GFM Nachrichten the 11 Prozent informs since 2004 with a high intensity about the mobile, eGames, IPTV and social media topics. For example, it supports the M-Days with special releases and special issues. <ul><ul><li> </li></ul></ul>
  9. 9. <ul><li>Sponsoring </li></ul><ul><li>Speaker slot ca. 20 min. (with topic agreements) </li></ul><ul><li>Presentation area on site (2m x 3m) </li></ul><ul><li>Presentation in all media online/print </li></ul><ul><li>Branding of the conference participants: Lanyards </li></ul><ul><li>2 congress tickets </li></ul><ul><li>Supplement in the congress materials (max. 90g, DIN A4) </li></ul><ul><li>Banner presentation on (2 KWs) </li></ul>Sponsoring Amount 3,000 Euro <ul><li>Presentation </li></ul><ul><li>Presentation area on site (banner) </li></ul><ul><li>Presentation in all media online/print </li></ul><ul><li>Short introduction in a press release </li></ul><ul><li>2 exhibitor badges (no entry to the conference) </li></ul>Banner & advertising options: Advertisement in the GFM Nachrichten 1/1 4c 1,950.00 Euro Banner Consumer Content Web (1 month) 350.00 Euro Banner (468x60) Newsletter 8.400 receipients 350.00 Euro Banner on (1 month) 350.00 Euro Sponsoring Sponsoring Amount 1,500 Euro Event options: Lanyards for the participants 500.00 Euro Notepads and pencils for the participants 300.00 Euro
  10. 10. Business areas of the organizer 11 Prozent Communication „ The wave of communication“
  11. 11. Event references <ul><li>11 Prozent Communication provides communication platforms for the digital markets Mobile/ eGames/ Social Media/ WebTV/ IPTV since 2004: </li></ul><ul><li>M-Days (since 2004, Munich, 1,650 visitors) </li></ul><ul><li>Mobile National Day Hamburg (since 2006, 120-150 visitors) </li></ul><ul><li>Mobile National Day Vienna (since 2008, 100 visitors) </li></ul><ul><li>Mobile National Day Zurich (since 2009, 100 visitors) </li></ul><ul><li>Mobile National Day Prague (from 2010, 90 visitors) </li></ul><ul><li>Mobile National Day Sofia (from 2010, 90 visitors) </li></ul><ul><li>Consumer Content Conference (since 2007, Cologne, 70 visitors) </li></ul><ul><li>App Days (from 2010, Cologne, 200 visitors) </li></ul>
  12. 12. Review of the partners and speakers: Selected participants: Antenne Bayern, Mind Matics, PriceWaterhaouse, big FM, Siemens, Universum Film, Sony BMG, Jamba, Ericcson, GfK, Premiere, NBC Universal, Axel Springer, Motor Presse Verlag, Roland Berger, Content Ag, Beathe Uhse, Computec Media, SevenOne Intermedia, UFA, Tele 5, Materna, MIM, IBM, Finacial Times, GfK AG, ProSiebenSat.1 - SevenOne Intermedia GmbH, RTL Mobile GmbH, Universal Publishing Production Music GmbH, Merge Media Consulting & Development GmbH, Berger Baader Hermes Digital GmbH - Agentur für digitale Markenkommunikation, Living Mobile GmbH (Disney Mobile), PLAZAMEDIA GmbH, conVISUAL, MTV Networks Germany GmbH, E-Plus Mobilfunk GmbH & Co. KG, PLAZAMEDIA GmbH, Tele 5 TM-TV GmbH, o2 (Germany) GmbH & Co. OHG, Wüstenrot Bausparkasse AG, KOM:IT GmbH, arvato mobile GmbH, queo GmbH, MIM - Mediatainment Publishing GmbH, diamond: dogs webconsulting gmbh, TV Information Services, OgilvyInteractive worldwide GmbH, Sevenval AG, PinkerTune GmbH, Burda Wireless GmbH, Burda Yukom Publishing GmbH und viele mehr!
  13. 13. Contact data Franziska Kratzer Projekt leader [email_address] 11 Prozent Communication St. Paul 15 85435 Erding Germany Tel. +49 (0)8122 - 955 625 Fax. +49 (0)8122 - 955 627 Franziska Kratzer