...an introduction to sponsorship and in-store.

1. 8

4. exposure to particular audiences – to
convey a simple brand awareness message

5. technology – ad skipping
need to developed softer brand
associations to reach specialist audiences

6. support intermediaries

8. sport provides a simplistic measure of segmentation, to reach
large numbers of people who share particular characteristics

10. the use of idents around a programme offers opportunities for the
target audience to make associations between the sponsor and the

11. Cost of sponsorship was approx £20 million
…that’s about £350million
Brandrepublic, 2013

13. 7million visitors per year, all have to go through the
Turbine Hall and 20millino unique web visitors

19. …and manufacturers the packaging

23. dump bin
digital signage
FSDU

26. absolute and relative costs are very low

29. a sustained, co-ordinated set of comms activities
Tesco can reach 27% of all UK shoppers in a week via in
store media

33. But if they won’t come in store, let’s take the store to
them… Tesco in the subways, South Korea

34. …and it’s not just limited to other countries!