This document provides information about a brief from a film company client to create advertising materials for their new horror/thriller film. The client is a medium-sized independent film company that produces films aimed at 17-25 year olds, who are 70% male. The brief asks for the creation of posters and digital ads to promote the new film release through traditional poster sites and digital platforms. The summary must be appropriate for the target audience and clearly and cost-effectively convey the film's message. In creating the poster, the creator conducted research on what visual elements are acceptable in posters in the target media sector of print advertising. Based on this, a mood board was developed and the poster design incorporates common successful techniques like central imagery