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Agenda<br /><ul><li>Out of Home Advertising Industry
Mediacy and MaxRacks
Day in the Life at a Startup
Internship Opportunities</li></li></ul><li>
elevator<br />events<br />taxi tv<br />poster<br />kiosk<br />billboard<br />transit<br />postings<br />coffee<br />barwar...
12%<br />13%<br />10%<br />12%<br />transit<br />poster<br />alternative<br />alternative<br />50%<br />12%<br />13%<br />...
Out of Home Industry<br />$6.2 billion (2009)<br />Competes against cable TV and internet<br />Reaches difficult-to-target...
Uh-oh for OOH <br />80% revenue from consumer goods<br />Highly sensitive to disposable income<br />Ad budgets shift to be...
OOH Good for 2010<br />Economy expected to recover in 2010<br />OOH advertising will increase as traditional declines<br /...
OOH the Competition!<br />16%<br />16%<br />53%<br />14%<br />
OOH the Competition!<br />16%<br />[COMPETITIVE]<br />16%<br />53%<br />14%<br />
Traditionally…<br />
Non-traditional…<br />street teams<br />experiential marketing<br />projection media<br />parking stripes<br />street deca...
Alternative = Attention<br /><ul><li>Alternative OOH: anything except billboards, transit signs, and static signage
Highly engaging; reaches people in contextually relevant areas
Focuses more on results than measurability</li></li></ul><li>From Max Racks to Mediacy<br />Max Racks brings major innovat...
The Trouble with Magazines<br />Wasted coverage<br />Expensive back cover<br />Advertising wear out<br />
The Pros of ‘Public Place Magazines’<br />80% of adults have read magazines in a public place<br />68% look for their favo...
The Solution: CoverMedia<br />Relevant<br />Targeted<br />Media<br />
The Lowdown on CoverMedia<br />More targeted<br />Greater flexibility<br />Less expensive<br />
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Mediacy NYU Deck

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Mediacy Outdoor discusses the OOH advertising industry at NYU

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Mediacy NYU Deck

  1. 1.
  2. 2. Agenda<br /><ul><li>Out of Home Advertising Industry
  3. 3. Mediacy and MaxRacks
  4. 4. Day in the Life at a Startup
  5. 5. Internship Opportunities</li></li></ul><li>
  6. 6. elevator<br />events<br />taxi tv<br />poster<br />kiosk<br />billboard<br />transit<br />postings<br />coffee<br />barware<br />shelter<br />taxi top<br />
  7. 7. 12%<br />13%<br />10%<br />12%<br />transit<br />poster<br />alternative<br />alternative<br />50%<br />12%<br />13%<br />10%<br />bulletin<br />transit<br />alternative<br />street furniture<br />13%<br />10%<br />12%<br />12%<br />transit<br />alternative<br />alternative<br />street furniture<br />
  8. 8. Out of Home Industry<br />$6.2 billion (2009)<br />Competes against cable TV and internet<br />Reaches difficult-to-target mass market<br />Measurability becoming more important<br />
  9. 9. Uh-oh for OOH <br />80% revenue from consumer goods<br />Highly sensitive to disposable income<br />Ad budgets shift to below-the-line promotions<br />
  10. 10. OOH Good for 2010<br />Economy expected to recover in 2010<br />OOH advertising will increase as traditional declines<br />More on-the-go consumers<br />Industry revenue growth increases to $6.3 billion<br />
  11. 11. OOH the Competition!<br />16%<br />16%<br />53%<br />14%<br />
  12. 12. OOH the Competition!<br />16%<br />[COMPETITIVE]<br />16%<br />53%<br />14%<br />
  13. 13. Traditionally…<br />
  14. 14. Non-traditional…<br />street teams<br />experiential marketing<br />projection media<br />parking stripes<br />street decals<br />event tours<br />wild postings<br />campus influencers<br />segway teams<br />stair graphics<br />airport ads<br />cinema ads<br />mall ads<br />stadium and arena ads<br />digital screens<br />elevator ads<br />campus media<br />in-store ads<br />in-office ads<br />branded barware<br />restaurant ads<br />mobile truck ads<br />gas toppers<br />coffee sleeve ads<br />magazine wraps<br />
  15. 15. Alternative = Attention<br /><ul><li>Alternative OOH: anything except billboards, transit signs, and static signage
  16. 16. Highly engaging; reaches people in contextually relevant areas
  17. 17. Focuses more on results than measurability</li></li></ul><li>From Max Racks to Mediacy<br />Max Racks brings major innovation to alternative and out-of-home media by placing brands directly into people&apos;s lives (and hands) with our postcards. <br />
  18. 18. The Trouble with Magazines<br />Wasted coverage<br />Expensive back cover<br />Advertising wear out<br />
  19. 19. The Pros of ‘Public Place Magazines’<br />80% of adults have read magazines in a public place<br />68% look for their favorite magazines<br />19 readers/copy per month<br />
  20. 20. The Solution: CoverMedia<br />Relevant<br />Targeted<br />Media<br />
  21. 21. The Lowdown on CoverMedia<br />More targeted<br />Greater flexibility<br />Less expensive<br />
  22. 22.
  23. 23.
  24. 24.
  25. 25.
  26. 26.
  27. 27. Mediacy Wants You!<br />Michael Gitter<br />michael@mediacyoutdoor.com<br />Keith Stewart<br />keith@mediacyoutdoor.com<br /> Thanks!<br />

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