Advanced Blogging

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  • 1. Advanced Blogging for Professionals Workshop by Ron Marshall Ferndale Career Center 713 East Nine Mile Road Ferndale, MI 48220 248.545.0222 ferndaleschools.org/fcc facebook.com/ferndalecareercenter twitter.com/ferndalecareer linkedin.com/in/ferndalecareercenter LinkedIn Groups: Ferndale Career Center • EmployNet
  • 2. What Is Blogging?
    • Blogging explained from CommonCraft.com
    • A blog is a section of a Web site – or sometimes the entire site – created by a type of software that makes online publishing easy and facilitates discussions via comments.
  • 3. Gone Live!
    • Clean + well-written + attractive = WIN!
  • 4. Anatomy of a Blog: The Front End
    • What your visitors see
  • 5. The Back End
    • Dashboards and tools you use to administrate and publish!
  • 6. Dashboard confessional
    • Validate your e-mail
    • Log in to your dashboard
    Sidebar navigation Messages from WP (updates, etc.) Write a post quickly Drafts you’ve started Stats Comments Linkbacks Blog overview
  • 7. You’ve got the look: Themes
    • Be pretty functional = pretty + functional
  • 8. Plug and play: Widgets
    • Click and drag widgets from to the area you want them to appear.
  • 9. Ready for your first post?
    • This is where you write your content.
    Pick a strong title: keywords first, clever second Always Save your work! Autosave will help, but … look! Word processing buttons: Use this one to see more. These tabs will toggle between visual (WSYWIG) and HTML code.
    • Categories and tags are important. They let people and software know what your content is about.
  • 10. The Essentials: Know Your ABCS
    • A bout Us
      • Who are you? What’s your and your company’s story?
    • B log
      • A running commentary on your sphere of influence. Includes original content and insight into the output of others.
    • C ontact Us
      • Let your audience know where, when, and how they can touch you.
    • S itemap
      • Users need it to get to any of your important pages in two clicks. Robots need it to decide your site is important. You need it – period.
  • 11. Resources
    • Tumblr.com
    • Technorati.com
    • WordPress.com
    • WordPress.org
    • Blogger.com
    • Problogger.net
    • Hostgator.com
    Blogsearch.google.com Feedburner.com Bluehost.com Chrisbrogan.com Sethgodin.com LeadSwag.com RoMaCoMa.com
  • 12. Contact Us
    • RonMarshall
    • twitter.com/Ron_Marshall | facebook.com/ronmarshall | linkedin.com/in/ronmarshall | romacoma.com/openingstatements
    • HeatherEColeman
    • twitter.com/HeatherEColeman | twitter.com/CareerSavvy
    • facebook.com/HeatherEColeman | facebook.com/CareerSavvy
    • linkedIn.com/in/HeatherEColeman | LeadSwag.com/blog
    • Ferndale Career Center
    • twitter.com/ferndalecareer | facebook.com/ferndalecareercenter
    • linkedin.com/in/ferndalecareercenter | ferndaleschools.org/fcc