Advanced Blogging for Professionals Workshop by Ron Marshall Ferndale Career Center 713 East Nine Mile Road Ferndale, MI 48220 248.545.0222 ferndaleschools.org/fcc facebook.com/ferndalecareercenter twitter.com/ferndalecareer linkedin.com/in/ferndalecareercenter LinkedIn Groups: Ferndale Career Center • EmployNet
Dashboards and tools you use to administrate and publish!
Validate your e-mail
Log in to your dashboard
Sidebar navigation Messages from WP (updates, etc.) Write a post quickly Drafts you’ve started Stats Comments Linkbacks Blog overview
You’ve got the look: Themes
Be pretty functional = pretty + functional
Plug and play: Widgets
Click and drag widgets from to the area you want them to appear.
Ready for your first post?
This is where you write your content.
Pick a strong title: keywords first, clever second Always Save your work! Autosave will help, but … look! Word processing buttons: Use this one to see more. These tabs will toggle between visual (WSYWIG) and HTML code.
Categories and tags are important. They let people and software know what your content is about.
The Essentials: Know Your ABCS
A bout Us
Who are you? What’s your and your company’s story?
A running commentary on your sphere of influence. Includes original content and insight into the output of others.
C ontact Us
Let your audience know where, when, and how they can touch you.
Users need it to get to any of your important pages in two clicks. Robots need it to decide your site is important. You need it – period.