Birgit Keil          “Ain’t marketing fun?”                                         Creative, experienced Marketing Direct...
Birgit Keil 248-425-8576Special Training, Skills & Certificates           History• Covey Tra...
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Birgit Resume7 1


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Birgit Resume7 1

  1. 1. Birgit Keil “Ain’t marketing fun?” Creative, experienced Marketing Director seeks partnership with the DIA to bring the world of art to life in the community. How am I going to do this you ask? With my expertise in marketing, leadership, design sensibilities, client relations and most of all - passion. Marketing Strategize, concept and design print, tv, web, video, and collateral. Production and client presentation experience. National, regional and local work includes automotive and non-automotive. An excellent communicator who can "plus" your client relationships. • Creative strategy and development of national and events and • Worked with account and client to set goals and manage assignments to completion. Design and project management Chevy National Events and Promotions, 2010 and 2011 e-mail communication stream, including launch and mailings. Managed Chevy CRM materials as well as Truck Catalogs.Phone: Leadership & Management The idea is that I let people do their own thing. To see the light go on. Give them the autonomy“Birgit was one of the shining stars and ownership of the project. This is when creativity blossoms at C-E. She is dedicated and and builds leaders along the way. demands the highest quality from her work. Birgit has a great • Recruited to form the Chevrolet Regional Advertising Division. personality, is a joy to work with As one of 5 in a core group, eventually built up and supervised and is gifted with strong a staff of 46 creatives in broadcast, print and on-line conceptional skills. Her design advertising with billings of $480 million.sense aint bad either! Id work with • Worked with cross functional teams to build the Chevy brand Birgit again in a heartbeat. including account, digital design, production, CRM, interactive Scott DuChene Senior Director/Creative Services events, experiential marketing and media buying. Top to bottom. “Birgit is an extremely talentedcreative professional. She maintainsa great outlook and positive attitude Client Relations I believe the personal connection fosters through even the toughest creative professional loyalty and respect and builds long-termproblems placed in front of her. Ive relationships. With engagement through social media channels, had the good fortune of working I’ll be given the added ability to foster relationships which willwith her on a number of challenging effect the community and the image of the DIA in a positive way. projects where her ability to strike the right balance between creative • Chevy clients requested that I be assigned to work on theirdirection and business needs played account and projects. a key part in their overall success.” Heath Krumlauf, Senior Broadcast • Raised funds for an ALS event competition through BizdomU, Producer, Campbell-Ewald resulting in the highest amount of donations received for the 2010 class. “Birgit is great to work with, both • Utilized social media customer engagement to effectively from a conceptual standpoint and market and establish loyal client and colleague organizational one. Besides being able to provide the impetus for agood idea, she can take an idea with Budgets Planned budgets for multi-million dollar Chevy Events potential and make it better. She is and Promotions from top to bottom - bidding to completion.also an excellent manager, with a lotof experience directing projects and • Supervised 3 major events a year with a budgets ranging from presenting to clients.” 2.3 to 5 million dollars and 5 annual promotions with budgets John Marshall, Senior Copywriter, Campbell-Ewald ranging from $500K - $700K. • Always conscious of budget and always within deadline.
  2. 2. Birgit Keil 248-425-8576Special Training, Skills & Certificates History• Covey Training Creative Consultant• Presentation Skills Training • Freelance Art Director and Illustrator• Executive Presentation Skills Training February 2010 - Present.• Diversity Training - Management series Chicken Soup, Inc.• Sexual Harassment Seminar • The Big Chicken/Owner• Harassment/Diversity Training 1987 - Present• Affirmative Action & Diversity Training  Design, write, manage and market award• How to Deal with Different Training winning whimsical designs and illustrations• Diversity: The Business of Inclusion  for advertising, greeting cards and collateral.• Affirmative Action & Diversity Training  Clients and Work Include:• Home Staging Certificate Recycled Paper Greetings, TIME Magazine, Renaissance Greetings/FTD, Marion HeathAwards and Recognition GreetingCards, Humane Society, Aids Innerfaith Network, Pet Supplies Plus.The Cartoonist - National CartoonContest. “Just Bea” Cartoon made it into round • “Just Bea” Cartoon6 of 10. 2010 and beyond, - a green and cause(2) PACE Excellence Awards - 2011 minded cartoon/blog. To find out more go toTomorrow’s Child/Michigan SIDS Award from TIME Magazinefor creating winning Statue of Liberty Campbell-Ewald Advertising, Warren MIFoundation Ad. • VP, ACD, Art Director November 2008 - February 26, 2010CADDY Award - 2002 Award Finalist Responsible for the design and management of 2010 and 2011 Chevy e-mail(9) Telly Awards communication stream, including launch and(2) DANDY Awards   mailings. Manage Chevy Truck Catalog & CRM materials.C-E Creative Excellence Award - 1996 Gold October 1994 - November 2008Campbell-Ewald Employee of the Year - 1995 Managed Chevy Retail (129 Chevy Dealer Associations) and Chevrolet Regional.AIN - Aids Interfaith Network Also: New Business Presentations1995 “On Wings Of Angels”Holiday Card Collection - Honorable Mention J. Walter Thompson, U.S.A., Detroit MIBest Selling Card of the collection • Senior Art DirectorAIN - Aids Interfaith Network January 1992 - October 19941994 “On Wings Of Angels” Supervise creative on $9 million accountHoliday Card Collection - 3rd Place Clients include: Ford Dealer AdvertisingBest Selling Card of the collection Groups. Also: New Business Presentations, Sparky Andersons C.A.T.C.H. for Kids, Red Cross Education Wayne State University BA in Liberal Arts Concentration in Fine & Graphic Arts BizdomU, Detroit, MI August 2010 - November 2010 Entrepreneurial Business Development A “Just Bea” cartoon developed and featured at the “Detroit Earth Day 2011” Event at the DIA. p.2