Multimedia For Professionals 6 24 11 Revised


Published on

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Multimedia For Professionals 6 24 11 Revised

  1. 1. Workshop created by Ron Marshall Designed by Rayven Walker Ferndale Career Center 713 East Nine Mile Road Ferndale, MI 48220 248.545.0222 LinkedIn Groups: Ferndale Career Center • EmployNet Multimedia for Professionals
  2. 2. Today’s Multimaster <ul><li>Monica Marie Jones </li></ul><ul><ul><li>Youth Development consultant </li></ul></ul><ul><ul><li>Internet radio show host </li></ul></ul><ul><ul><li>Author and journalist </li></ul></ul><ul><ul><li>Motivational speaker </li></ul></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><ul><ul><li> </li></ul></ul></ul>
  3. 3. Multimedia <ul><li>Multimedia means: </li></ul><ul><ul><li>The recording and communication channels used to store and deliver information and experiences that may provide value for an end-user/audience using a combination of different content formats. </li></ul></ul><ul><ul><li>OR – </li></ul></ul><ul><ul><li>Tools you use to show people things. </li></ul></ul>
  4. 4. (pod)Casting the ’Net <ul><li>Webcast/Podcast </li></ul><ul><ul><li>An audio or video program to which a person can subscribe and receive new episodes automatically </li></ul></ul><ul><ul><li>Static, archived </li></ul></ul><ul><li>Streaming audio/video </li></ul><ul><ul><li>Media that is constantly received by and presented to an end-user while being delivered by a streaming provider </li></ul></ul><ul><ul><li>“ Live!” </li></ul></ul>
  5. 5. Blog Talk Radio <ul><li>Largest online social radio network </li></ul><ul><ul><li>Users stream their own call-in radio shows </li></ul></ul><ul><ul><li>Hosts have a switchboard and can have callers on up to six lines at a time </li></ul></ul><ul><ul><li>After the live show is broadcast, a podcast is created </li></ul></ul><ul><ul><li>6,000 shows are produced/month </li></ul></ul><ul><ul><li>8,000 hosts have signed up; 3,000 have aired in a given month </li></ul></ul>Live and on the air …
  6. 6. “You Talkin ’ to … Everbody ?” <ul><li>BlogTalk Radio </li></ul><ul><ul><li>5.6 million unique listeners as of Jan 2010 </li></ul></ul><ul><ul><li>Podcasts syndicated on iTunes, Twitter, Facebook, and more </li></ul></ul><ul><li>Notable BTR hosts or guests </li></ul><ul><ul><li>Business </li></ul></ul><ul><ul><ul><li>Robert Scoble: tech expert, social media star, author </li></ul></ul></ul><ul><ul><ul><li>Gotham Chopra: son of Deepak Chopra, corporate blogger for </li></ul></ul></ul><ul><ul><ul><li>Paula Begoun: “The Cosmetics Cop”, CEO of Paula’s Choice skin care and cosmetics, author of Don’t Go to the Cosmetics Counter Without Me </li></ul></ul></ul><ul><ul><li>Entertainment </li></ul></ul><ul><ul><ul><li>Jennifer Hudson: singer, actress </li></ul></ul></ul><ul><ul><ul><li>Oliver Stone: director, screenwriter </li></ul></ul></ul><ul><ul><ul><li>Denzel Washington: actor </li></ul></ul></ul><ul><ul><li>Sports </li></ul></ul><ul><ul><ul><li>Cung Lee: former MMA Strikeforce World Middleweight Champ, star of upcoming movie Dragon Eyes </li></ul></ul></ul><ul><ul><ul><li>Darnerian McCants: former NFL wide receiver </li></ul></ul></ul>
  7. 7. The Crowd Goes “Nuts!” <ul><li>CBS canceled the show Jericho in its first season </li></ul><ul><li>BTR host Shaun Daily was a huge fan of the show and spurred a movement to save the show </li></ul><ul><li>People went … nuts . </li></ul>
  8. 8. The Video Power Edge! <ul><li>“ Employers love the fact that they can do at least a first round of interviewing by seeing the person through video.” </li></ul><ul><li>– Julie Lucas, Daniels College of Business at the University of Denver. </li></ul><ul><li>Video is high impact! </li></ul><ul><ul><li>Slideshows/presentations </li></ul></ul><ul><ul><li>Personal branding (sharing expertise) </li></ul></ul><ul><ul><li>Video interviewing </li></ul></ul><ul><ul><li>Video resumes </li></ul></ul>
  9. 9. <ul><li>Share your knowledge </li></ul><ul><li>Create high-value presentations </li></ul><ul><li>Make your channel a resource </li></ul>
  10. 10. Will It Blend? <ul><li>Now, BlendTec , the 186-person commercial blender division of KTEC, uses two official Web sites, their YouTube channel, Facebook Page, and Twitter account to connect to customers, humanize the company, and incite impressive sales growth, driven mainly by their series of outlandish Will It Blend videos. </li></ul><ul><li>Will it blend glowsticks ? An iPod ? A tiki torch ? </li></ul><ul><li>Marketing director George Wright found out that the company’s CEO and the R&D team used wooden boards to test the toughness of their blenders. He invested $100 and convinced the CEO to blend other things to film. </li></ul>
  11. 11. <ul><li>Skype lets you call, chat, or video conference other Skype users for free. </li></ul><ul><li>You can also use Skype to send and receive calls to and from regular phone numbers for a fee, starting at $2.95/month. </li></ul><ul><li>Integrated into Facebook to call friends from your news feed </li></ul>
  12. 12. VOIP: Yeah, you know me! <ul><li>VOIP = Voice over Internet Protocol </li></ul><ul><ul><li>A general term for a family of methodologies, communication protocols, and transmission technologies for delivery of voice communications and multimedia sessions over Internet Protocol (IP) networks, such as the Internet. </li></ul></ul><ul><ul><li>“ Phone over the Web” </li></ul></ul>
  13. 13. <ul><li>Mikogo </li></ul><ul><ul><li>Free tool that lets a presenter share his or her computer screen with others. </li></ul></ul><ul><li>The Google Docs suite : Free online collaboration tool that allows the sharing of several kinds of documents with others online: </li></ul><ul><ul><li>Documents </li></ul></ul><ul><ul><li>Spreadsheets </li></ul></ul><ul><ul><li>Presentations </li></ul></ul><ul><ul><li>Drawings </li></ul></ul>Other Tools You Can Use
  14. 14. Multipurposes <ul><li>Are our Multimaster’s favorite tools and how have they helped in achieving professional goals? </li></ul>
  15. 15. The Collaboration Game <ul><li>Break into groups of three to five </li></ul><ul><li>Brainstorm: Identify three of your professional goals </li></ul><ul><li>As a group: write at least one way each person in your group can use these tools to further each of those goals </li></ul>
  16. 16. Resources <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>http:// </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  17. 17. Get Connected Today! <ul><li>Today’s Guestrepreneur: Ken “Blanks” Harrell </li></ul><ul><li> | | </li></ul><ul><li>RonMarshall </li></ul><ul><li> | | | </li></ul><ul><li>Rayven Walker </li></ul><ul><li> | | | | | | </li></ul><ul><li>HeatherEColeman </li></ul><ul><li> | </li></ul><ul><li> | </li></ul><ul><li> </li></ul><ul><li>Ferndale Career Center </li></ul><ul><li> | </li></ul><ul><li> </li></ul>