While "blogs" (short for "web logs") are often associated with personal commentary or news on a particular subject, such as food, politics, or local news, many businesses are learning how blogging can improve their bottom line.
In this presentation, companies will explore a few easy ways businesses of all sizes can use blogging to improve their marketing efforts and create better relationships with their customers. This session will draw upon real examples demonstrating the effectiveness of blogging for business. Using simple techniques, companies can enjoy concrete results in less than 6 months.
A number of blogging basics will be discussed, including: tools, techniques and strategies for businesses looking to incorporate blogging as part of their marketing mix.