Successfully reported this slideshow.

Blogging For Business

8

Share

Loading in …3
×
1 of 33
1 of 33

Blogging For Business

8

Share

While "blogs" (short for "web logs") are often associated with personal commentary or news on a particular subject, such as food, politics, or local news, many businesses are learning how blogging can improve their bottom line.

In this presentation, companies will explore a few easy ways businesses of all sizes can use blogging to improve their marketing efforts and create better relationships with their customers. This session will draw upon real examples demonstrating the effectiveness of blogging for business. Using simple techniques, companies can enjoy concrete results in less than 6 months.

A number of blogging basics will be discussed, including: tools, techniques and strategies for businesses looking to incorporate blogging as part of their marketing mix.

While "blogs" (short for "web logs") are often associated with personal commentary or news on a particular subject, such as food, politics, or local news, many businesses are learning how blogging can improve their bottom line.

In this presentation, companies will explore a few easy ways businesses of all sizes can use blogging to improve their marketing efforts and create better relationships with their customers. This session will draw upon real examples demonstrating the effectiveness of blogging for business. Using simple techniques, companies can enjoy concrete results in less than 6 months.

A number of blogging basics will be discussed, including: tools, techniques and strategies for businesses looking to incorporate blogging as part of their marketing mix.

More Related Content

Related Books

Free with a 14 day trial from Scribd

See all

Blogging For Business

  1. 1. Blogging for Business Massive 2007 By Andre Charland CEO, Nitobi
  2. 3. Blog? <ul><li>A blog is a user-generated website where entries are made in journal style and displayed in a reverse chronological order. </li></ul>
  3. 4. ??? <ul><li>Conversation </li></ul><ul><li>Connection </li></ul><ul><li>Human </li></ul><ul><li>Voice </li></ul><ul><li>Honesty </li></ul><ul><li>Transparency </li></ul>
  4. 5. Details <ul><li>Posts </li></ul><ul><li>Feed (RSS/Atom) </li></ul><ul><li>Comments </li></ul><ul><li>Permalinks </li></ul><ul><li>Listing </li></ul><ul><li>Trackbacks </li></ul>
  5. 6. How Many Blogs?
  6. 7. Who’s Bloggin’?
  7. 8. People Want Choice <ul><li>TV: YouTube </li></ul><ul><li>Radio: iTunes </li></ul><ul><li>News & Articles: Blogs </li></ul><ul><li>Editors: Digg </li></ul>
  8. 9. Why Business Blogging <ul><li>Branding </li></ul><ul><li>Marketing </li></ul><ul><li>Recruiting </li></ul><ul><li>Partnering </li></ul><ul><li>Reputation </li></ul><ul><li>Thought leadership </li></ul><ul><li>And… </li></ul>
  9. 10. SEO? <ul><li>B </li></ul><ul><li>L </li></ul><ul><li>O </li></ul><ul><li>G </li></ul><ul><li>etter </li></ul><ul><li>istings </li></ul><ul><li>n </li></ul><ul><li>oogle </li></ul>
  10. 11. How has blogging helped me (Nitobi)? <ul><li>New customers </li></ul><ul><li>Increased traffic </li></ul><ul><li>New partners </li></ul><ul><li>Book </li></ul><ul><li>Speaking (Not about blogging;-) </li></ul><ul><li>Employees </li></ul>
  11. 12. New Customers
  12. 13. Increased Site Traffic
  13. 14. Speaking <ul><li>AjaxWorld - SanJose </li></ul><ul><li>AjaxWorld – New York </li></ul><ul><li>JavaOne – San Francisco </li></ul><ul><li>xTech – Paris, France </li></ul>
  14. 15. Book
  15. 16. Other Direct Benefits <ul><li>Partners </li></ul><ul><li>Employees </li></ul><ul><li>Blog Links </li></ul>
  16. 17. Fears <ul><li>Loosing Control </li></ul><ul><li>Competitive secrets </li></ul><ul><li>Bad comments </li></ul><ul><li>Employee time wasting </li></ul>
  17. 18. Real Concerns <ul><li>Lame </li></ul><ul><li>Mediocre </li></ul><ul><li>One sided conversations </li></ul>
  18. 19. Verdict on Blogging
  19. 20. Is it easy? <ul><li>Blogs don't write themselves </li></ul><ul><li>Hugh Mcleod </li></ul>
  20. 21. Costs <ul><li>Time… </li></ul>
  21. 22. What to blog about? <ul><li>What you do </li></ul><ul><li>How you do it </li></ul><ul><li>Where you are </li></ul><ul><li>Who you are </li></ul><ul><li>Who you work with </li></ul><ul><li>What you care about </li></ul>
  22. 23. Getting Started <ul><li>Read blogs </li></ul><ul><li>Comment </li></ul><ul><li>Track </li></ul><ul><li>Set up a blog </li></ul><ul><li>Media </li></ul><ul><li>Giv’r! </li></ul>
  23. 24. Read Blogs: GoogleReader
  24. 25. Track and Tag: Technorati
  25. 26. Blog: WordPress.com
  26. 27. Spam: Akismet
  27. 28. Pictures: Flickr
  28. 29. Editor: ScribeFire
  29. 30. Beyond blogs <ul><li>Podcasting </li></ul><ul><li>Videocasting </li></ul><ul><li>Screencasting </li></ul>
  30. 31. Links (on my blog) <ul><li>http://en.wikipedia.org/wiki/Blog </li></ul><ul><li>http://scoble.weblogs.com/2003/02/26.html </li></ul><ul><li>http://www.gapingvoid.com/Moveable_Type/archives/003748.html </li></ul><ul><li>http://www.troyangrignon.com/blog/_archives/2006/12/7/2556972.html </li></ul><ul><li>http://www.socialtext.net/bizblogs/index.cgi </li></ul><ul><li>http://www.gapingvoid.com/Moveable_Type/archives/003804.html </li></ul><ul><li>http://www.thenewpr.com/wiki/pmwiki.php?pagename=Resources.CorporateBlogsList </li></ul><ul><li>http://www.getelastic.com/blogging-retailer-white-paper/ </li></ul>
  31. 32. Books <ul><li>Naked Conversations </li></ul><ul><li>The Corporate Blogging Book </li></ul><ul><li>ClueTrain </li></ul>
  32. 33. Andre Charland <ul><li>Co-Founder, CEO of Nitobi </li></ul><ul><li>[email_address] </li></ul><ul><li>http://blogs.nitobi.com/andre </li></ul><ul><li>http://www.nitobi.com </li></ul><ul><li>Skype: ebadre </li></ul><ul><li>Drop me a line, or comment on my blog! </li></ul>

Editor's Notes

  • Questions: Who blogs? Who reads blogs? Who&apos;s planning to blog?
  • ×