Social Media Constellation

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A view on the interaction of traditional and Wed 2.0 social networking tools.

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Social Media Constellation

  1. 1. LinkedIn and Other Tools LinkedIn in the constellation of social networking and business networking tools
  2. 3. LinkedIn and twitter <ul><li>From LinkedIn profile, website pointer to twitter home. </li></ul><ul><li>Use twitter posts to “build brand” </li></ul><ul><li>Use twitter to follow people, orgs, companies, etc. </li></ul><ul><li>It may be hard to create a decent following on twitter </li></ul><ul><li>Interactive </li></ul>
  3. 4. LinkedIn and facebook <ul><li>From LinkedIn profile point to facebook home </li></ul><ul><li>Richer and more persistence than twitter </li></ul><ul><li>Share images </li></ul><ul><li>Be careful! </li></ul><ul><li>Interactive </li></ul>
  4. 5. LinkedIn and Websites <ul><li>Point to the site from profile </li></ul><ul><li>Your main site may be very persistent </li></ul><ul><li>Opportunity for Search Engine Optimization </li></ul><ul><li>You control all the content </li></ul><ul><li>Usually little interactivity </li></ul>
  5. 6. LinkedIn and Blogs <ul><li>Try a LinkedIn app (avoid using up a website pointer). </li></ul><ul><li>Show your knowledge and expertise to the world </li></ul><ul><li>Some interaction possible </li></ul><ul><li>Be careful! </li></ul>
  6. 7. Your constellation & other tools <ul><li>Traditional jobs/contracts/customers </li></ul><ul><ul><li>URL(s) on business cards </li></ul></ul><ul><ul><li>URL(s) in email signature </li></ul></ul><ul><li>oDesk.com </li></ul><ul><li>Guru.com </li></ul><ul><li>Others??? (depends on your industry) </li></ul>
  7. 8. Keeping in Touch,Contact Info <ul><li>Let’s share experiences </li></ul><ul><li>Email: [email_address] </li></ul><ul><li>Cell Phone: 408-687-3929 </li></ul><ul><li>LinkedIn: http://www.linkedin.com/in/embeddedswexpert </li></ul>

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