Collaboration
Something Old, Bold, and Cold
        Michael Sampson
About Michael
• Collaboration Strategist
  – Author
  – Workshop Leader
  – Analyst
• Work with end-user organisations
• Strategies for
  Making Collaboration Work
  – Culture
  – Governance
  – Adoption
Last year at Intranets 2011 …
      Supporting collaboration a major
  1
      opportunity for the intranet
  2   Remember the fundamentals

  3   Follow a collaboration roadmap
none   all
none                all


       ideal band
Something …

 Old

Bold

Cold
Something …

 Old   Collaboration is not a silver bullet

Bold

Cold
Something …

 Old   Collaboration is not a silver bullet

Bold   Culture constrains collaboration

Cold
Something …

 Old   Collaboration is not a silver bullet

Bold   Culture constrains collaboration

Cold   Personality impacts collaboration
OLD
Collaboration is not a silver bullet
People have been collaborating
   for all of human history.
OLD
 Micro-task collaboration can stifle
initiative and breakthrough thinking
project             task
               autonomy
                meaning
          low    purpose
             contribution
OLD
  The current emphasis on finding
experts could signal poor job design
Our intranet allows
                   us to find experts.


But that could mean:
 Our staff are undertrained.
 We have hired the wrong people.
 Our knowledge management system is broken.
 There are unclear expectations about job roles.
OLD
Adding more people increases
  communication demands
(and decreases time available for working)
Frederick Brooks (1975)
                              The Mythical Man-Month



number of people



         n(n-1)
                =y
           2

                   channels of communication
Frederick Brooks (1975)
                              The Mythical Man-Month



number of people



          5(5-1)
                 = 10
            2

                   channels of communication
Frederick Brooks (1975)
                              The Mythical Man-Month



number of people



        40(40-1)
                = 780
           2

                   channels of communication
OLD
While crowds may have wisdom,
they can also stimulate madness
Tapping the wisdom
                    of the crowd


But “following the crowd” isn’t always positive:
 Financial crises
 Investment bubbles, e.g., housing, Internet
 Riots
 Groupthink
OLD   Summary
Collaboration is an old idea.
OLD   Summary
   It’s not a silver bullet.
Be intentional about its use.
BOLD
Culture constrains collaboration
BOLD
If the culture isn’t collaborative,
   new technology won’t help
Powerful VP in a discussion forum
  “I think that’s a dumb idea.”
  More broadly: “You aren’t paid to think.”
BOLD
“Collaboration” will be different
  for different organisations
Sharing not-fully-formed ideas



Openness to the ideas of others



Shared exploration of decisions



Shared risk and reward
Apple

 “We want excellent products. There is
no problem with shredding someone in
      pursuit of excellent ideas.”
Pixar

Specially designed building—to create chance
  encounters and serendipitous meetings.
   And cross-training (common language)
BOLD
A culture that values efficiency above
 all else will be poor at collaboration
in-person               online
             comprehension
                        trust
            low          cost
               social capital
Apollo 13 vs. Challenger
You need to find the right balance.
Getting on a plane may be the best idea.
BOLD   Summary
Take the bold step of starting
with culture, not technology
BOLD   Summary
If your culture is anti-collaborative,
    you have (lots of) work to do
COLD
Personality impact collaboration
extroverts             introverts
    people    energy   ideas

      high    stress   low

       talk   method   write

      loud    noise    quiet

      75%     number   25%
Introverts can be your MVEs
 (most valuable employees)
10x to 50x better than the “average”
COLD
Introverts need quietness and
  freedom from distractions
Can’t concentrate and
         do their best work
E.g., may not want Yammer running continually
COLD
     Without trust and integrity,
introverts won’t give their best ideas
Will want time to contemplate.
Don’t want to give a heated answer.
E.g., they may not want to get into a
    shouting match at a meeting
COLD
 Introverts need space for creativity,
deep thinking, and high performance
E.g., they may not want to put the
  document into SharePoint yet
E.g., they may not want to
“work out loud” on Yammer
COLD   Summary
   The hard, cold reality is that
personality impacts collaboration.
COLD   Summary
 Find an introvert at your work.
Learn how they collaborate best.
COLD   Summary
But – we need each other
Closing Thoughts
Collaboration provides
 a significant opportunity
for improving performance
But remember that …

 Old   Collaboration is not a silver bullet

Bold   Culture constrains collaboration

Cold   Personality impacts collaboration
Michael Sampson
@collabguy
michaelsampson.net

Collaboration: Something Old, Something Bold, Something Cold