MoMoTLV Israel March 2010 Appstores & In-app advertising - Offer Yehudai, Co-CEO @ innerActive

1. appstores & in-app ads MobileMonday Tel Aviv / March 2010 Offer Yehudai

2. $2b 2009 mobile apps market 98.9% of Android app downloads are free

3. $2b 2009 mobile apps market $17.5b 2012 global apps revenues

4. Where are we going from here?

5. Global app downloads 7b 50b 2009 2012

6. On-deck downloads 50% 23% 2009 2012

7. App stores set to explode 8 38 2009 2012 ? 2015

8. App stores set to explode

9. App stores set to explode ~60m units 3b 140k Apple AppStore ~6m units (Nov 09) ~200m units Reach 600m 550m 250m 1.5m a day Downloads 50k ~30k 7k Apps Getjar Mobango Google Market Nokia Ovi

10. Average sale price drop North America: $1.09 South Americe: $0.20 Asia: $0.10 2009 2012 -30%

11. How can I make money out of it?

14. Examples

15. Thanks! [email_address]