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MoMoTLV Israel March 2010 - innerActive - appstores & in-app advertising
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MoMoTLV Israel March 2010 - innerActive - appstores & in-app advertising

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MoMoTLV Israel March 2010 …

MoMoTLV Israel March 2010

Appstores & In-app advertising - Offer Yehudai, Co-CEO @ innerActive

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  • 1. appstores & in-app ads MobileMonday Tel Aviv / March 2010 Offer Yehudai
  • 2. $2b 2009 mobile apps market 98.9% of Android app downloads are free
  • 3. $2b 2009 mobile apps market $17.5b 2012 global apps revenues
  • 4. Where are we going from here?
  • 5. Global app downloads 7b 50b 2009 2012
  • 6. On-deck downloads 50% 23% 2009 2012
  • 7. App stores set to explode 8 38 2009 2012 ? 2015
  • 8. App stores set to explode
  • 9. App stores set to explode ~60m units 3b 140k Apple AppStore ~6m units (Nov 09) ~200m units Reach 600m 550m 250m 1.5m a day Downloads 50k ~30k 7k Apps Getjar Mobango Google Market Nokia Ovi
  • 10. Average sale price drop North America: $1.09 South Americe: $0.20 Asia: $0.10 2009 2012 -30%
  • 11. How can I make money out of it?
  • 12.
    • How can I make
    • money out of it?
      • Advertising (i.e. eBuddy)
      • In-app billing (i.e. TapTap)
  • 13.
    • Challenges with in-app advertising:
    • Less “page views”
    • Fragmented audience
    • Opportunities :
    • Higher CTR (4%-5%)
    • Better targeting (means higher eCPM)
  • 14. Examples
  • 15. Thanks! [email_address]