MoMoTLV Israel March 2010 - innerActive - appstores & in-app advertising

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MoMoTLV Israel March 2010

Appstores & In-app advertising - Offer Yehudai, Co-CEO @ innerActive

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MoMoTLV Israel March 2010 - innerActive - appstores & in-app advertising

  1. 1. appstores & in-app ads MobileMonday Tel Aviv / March 2010 Offer Yehudai
  2. 2. $2b 2009 mobile apps market 98.9% of Android app downloads are free
  3. 3. $2b 2009 mobile apps market $17.5b 2012 global apps revenues
  4. 4. Where are we going from here?
  5. 5. Global app downloads 7b 50b 2009 2012
  6. 6. On-deck downloads 50% 23% 2009 2012
  7. 7. App stores set to explode 8 38 2009 2012 ? 2015
  8. 8. App stores set to explode
  9. 9. App stores set to explode ~60m units 3b 140k Apple AppStore ~6m units (Nov 09) ~200m units Reach 600m 550m 250m 1.5m a day Downloads 50k ~30k 7k Apps Getjar Mobango Google Market Nokia Ovi
  10. 10. Average sale price drop North America: $1.09 South Americe: $0.20 Asia: $0.10 2009 2012 -30%
  11. 11. How can I make money out of it?
  12. 12. <ul><li>How can I make </li></ul><ul><li>money out of it? </li></ul><ul><ul><li>Advertising (i.e. eBuddy) </li></ul></ul><ul><ul><li>In-app billing (i.e. TapTap) </li></ul></ul>
  13. 13. <ul><li>Challenges with in-app advertising: </li></ul><ul><li>Less “page views” </li></ul><ul><li>Fragmented audience </li></ul><ul><li>Opportunities : </li></ul><ul><li>Higher CTR (4%-5%) </li></ul><ul><li>Better targeting (means higher eCPM) </li></ul>
  14. 14. Examples
  15. 15. Thanks! [email_address]

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