2. Background I am a(n)… ActionScript developer Mobile applications developer SEO optimizer Google Adwords consultant Can we merge mobile and Adwords to boost app sales?
5. Types of Monetization Direct sale through market 30% off the top for Google / Apple Direct sale through your website Requires your own infrastructure 100% of sales Ad revenue within the app Get paid for displaying ads In app sales (Smurfberries) 30% off the top for Apple, 10% for Google
6. Building your App Consider… Screen sizes Input devices Variety of processors and RAM Variety of operating systems
7. Tips / Tricks Use Adobe AIR or Corona to cross deploy apps
8. Know your Market Over saturated markets are harder to sell on This simple game built by Ebsceron the BlackBerry market has tons of reviews / downloads!
9. Upfront Costs Time to design / build the app Software to build your app $99 / year for iOS developer account $25 one time fee for distributing with Google $200 for every 10 apps with BlackBerry (first 10 are free right now) Advertising costs
11. Cross Sell Your Apps Add a link to your other apps from within your application Offer one or two free apps that link back to the market for your paid apps
12. Tips / Tricks Open the mobile market from within your app Android market://search?q=terry+paton market://details?id=air.com.terrypaton.tc2 iOS http://itunes.apple.com/us/app/angry-birds-free/id409807569?mt=8
13. User Retention Listen to users and provide timely updates Build game play and applications for continued use Social media integration
14. Tips / Tricks Allow move to SD for Android <manifest android:installLocation="auto"> http://mobile.tutsplus.com/tutorials/android/move-to-sd-card/ Don’t take up internal phone storage unless absolutely necessary!
16. Social Media Twitter Facebook Youtube Both Twitter and Youtube are now featured on the Android market with your app
17. Advertisement Drive users directly to the marketplace Google AdWords AdMob As little as $0.03 / click Thanks to Terry Paton and XaviVives for participating in this experiment
22. Tips / Tricks Use limiting factors to cut down your cost per day Geo-targeting the US costs $0.05 / click, the UK increases to $0.15 / click
23. Comparison Google AdWords No minimum daily budget Some device targeting Keyword & display network No OS version targeting $0.07 - $1.00+ / click AdMob $10 minimum daily budget Great device targeting Display network only OS version targeting $0.03 – $0.25 / click Google now owns Admob so hopefully we will see the best of both worlds!
24. Targeting Demographics Know your users Offer a free app to gather statistics Both AdWords and AdMob support advanced demographic targeting! Target by Age, Gender, and Location Use AppBrain Insights for user data
26. Results Apps less than $2.99 are very hard to gain a positive ROI through advertisement We are making $2 - $4 for every $8 to $10 spent Advertising is a great way to boost your application within the market Combined with other techniques listed should lead to better results
27. Special Thanks Terry Paton @terrypaton1 XaviVives @xavivives Paul Trani @paultrani Mobile Twin Cities @mobiletc Recursive Awesome @RecursiveAwesum FITC @fitc
