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AppSnips - Monetize Your App, Maximize Your Reach


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App Monetization Facts, Tips and Case studies
Presented at the IMA's AppsMania event.

Published in: Technology, News & Politics
  • Find out how you can monetize your app and maximize your reach with AppSnips -
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AppSnips - Monetize Your App, Maximize Your Reach

  1. 1. App Monetization <br />Facts, Tips and Case studies<br />
  2. 2. For every one “angry birds” there are 10,000 angry developers that have invested time and money, and no one downloaded their app.<br />Trip Hawkins, Digital chocolate’s CEO<br />
  3. 3. App Store vs. Google Market<br />
  4. 4. Facts <br />Android market share<br /><ul><li>In 5 months Google Android Market will be the largest store in terms of number of applications
  5. 5. Android Market share by the end of 2011 - 38.5% .By 2012, 49.9%
  6. 6. After Christmas 50% of the Americans will have smartphones</li></ul>Monetization facts<br /><ul><li>80.8% of all iPhone downloads in the month of March were free
  7. 7. Apple’s App Store has 211,369 paid apps while Android Market has just 71,801
  8. 8. Sales in 2010: Apple- app ~$1.78B - Android- ~$100M</li></li></ul><li>Our tip<br />Keep on developing Android apps but remember the “Google way” <br /><ul><li>Originally Google is a platform rather than a store </li></ul>Utilize the fact that Google market is not that crowded to stand out with your own unique monetization concept<br />
  9. 9. Case Study <br />Category: Arcade and action Installs: 1,000,000 - 5,000,000<br />
  10. 10. Case Study <br />Pocket Legends<br /><ul><li>Daily user activity on Android is more than twice of that on iOS.
  11. 11. More downloads per day on Android (9,000 vs. 3,000-4,000 on iOS)
  12. 12. 30-50% more revenue on Android than on iOS</li></ul>How? <br />In-app Purchases, Virtual Goods, Ads<br />
  13. 13. Paid vs. Free / Freemium<br />
  14. 14. Facts <br /><ul><li>49% of all revenues in iPhone- from in-app purchase
  15. 15. 90% of revenues are from premium download or in-app payment, only 10% from advertising
  16. 16. 40% of the games downloaded from app store where free with in app purchase
  17. 17. In-app purchases will grow over 600% next year.
  18. 18. Offer walls allow players who don’t want to pay for virtual currency to get rewards for free if they download apps from other developers</li></li></ul><li>Our tip<br />Try various in -app model to find the combination that maximize your revenues<br />The way our partners uses in-app:<br /><ul><li>Games: Subscription based casual gaming package + premium payment for sending best scores
  19. 19. E-books for kids: read once for free. Pay to reading again.
  20. 20. Security: free trail (30 days) . Paid license for 1 year period.
  21. 21. Video: pay per gallery. </li></li></ul><li>Carrier stores vs. Google Market<br />Carrier stores vs. Google market<br />
  22. 22. Facts <br /><ul><li>Carriers like Vodafone, Verizon, Telefonica TIM and Turkcell had chosen to have their own branded stores
  23. 23. Carrier advantages: local language, quality assurance and– billing
  24. 24. Downloads for carrier stores account for less than 10% of total android apps downloads</li></ul>BUT<br /><ul><li>All of the major carriers are planning to re-launch their stores using massive cross media campaigns
  25. 25. New stores will have more payment options like in-app, subscription
  26. 26. The Carrier has some very strong promotion channels that will be used more and more in the near future:</li></li></ul><li>Our tip<br />Distribute your app to carrier stores, using the best promotion channel you can obtain <br /><ul><li>SMS broadcast
  27. 27. Featured app at carriers’ web WAP and ODP
  28. 28. Pre-installed app
  29. 29. Presence in media campaigns
  30. 30. Carrier’s featured tab on Google Market</li></li></ul><li>Case Studies <br />App A – football updates and fun features<br /><ul><li>Was promoted via SMS broadcast in Turkcell
  31. 31. Promotion was preformed on the day of the final match
  32. 32. 1000% grows in downloads </li></ul>More facts<br /><ul><li>Utility app received an operator’s consent to pre-install the app on 2M handsets. The operator is committed to 10% conversion (the app costs $10)
  33. 33. The Carrier’s statistics of payment conversion are 10 times better than any other channel
  34. 34. Featured apps are downloaded 5-8 times more than non-featured</li></li></ul><li>Summary<br />
  35. 35. AppSnips<br />Distributes your app at tier 1 operators’ stores<br />Promotes your app in a Pay-per-Install model. Risk free<br />In-app Payment solution:<br />The user can pay however they want to<br /><ul><li>Carrier payment
  36. 36. Pay Pal
  37. 37. Alternative Payment- install instead of paying </li></li></ul><li>Thank you<br />