Contextual Web

The Next Web Is Contextual Web
09. 11. 17.
mobizen

Please, Call Me ‘mobizen(모비즌)’.
MobizenMeans ‘Mobile + Netizen’.
Not Mobigen.
Don’t Call Me 모비젠.

http://www.mobizen.pe.kr
http://talk.mobizen.pe.kr
http://tumblr.mobizen.pe.kr
http://meta.mobizen.pe.kr
http://mobizen.tossi.com
http://twitter.com/mobizenpekr

My History

I Love To Play Guitar.

My Hobby Is…

I Know This Kind Of Story Is Boring.

I want something special.
I am not interested in you.
I want to get information.

I am not interested in you.
I want something special.
I want to get information.
What is something special?
It must be information.

We Missed Something.

IT is
Information Technology.

아이는 어떻게 생기나요? From 지식iN
http://www.itviewpoint.com/91749

Information Is
Mobile’s Weak Point.

What Is The Most Important
In The Picture?

We Follow Only This Amount.
Informations
Time
Relation
Prehistory
How
Who
Location
Status
Feel
With Who

The Change Is Fast,
From Content To Context,
From Collection To Connection.

“Collecting Data Is Less Valuable Than Connecting People”
- Sean Parker, Web 2.0 Summit

Q. What Else You Were Doing
While Online?
- Source : Microsoft
Online Is Not a Stand-Alone Activity.

Share Of All Internet Activity
In A Week Day.
- Source : Microsoft

- Image Source : Nokia

Mobile Leads The Contextual Web.

Why Change?
Advanced Features
And Capabilities.
Most Personal
Gadget Ever!
Faster Networks, Flat-rates,
Fewer Walled Gardens,
Better Interoperability.
- http://CEnriqueOrtiz.com

Social
Real Time
Location
Discovery

Let’s See the SNS, First.

In Korea, It’s Easy To Understand
What SNS Is.

두레, 동창회,
계, 예비군(?)
제 15회 동창회 모임 안내

Community Is Not Equal To SNS.

‘Individual Relation’
Is The Most Important In SNS.

Mobile SNS User’s Trend
Latin America
Asia-Pacific
Middle East/Africa
W. Europe
North America
- Source : ABI Research

SNS AD. Market Size Is Bigger.
- Source : eMarketer.com

Mobile SNS
Service(Blog, PIMS, Message)
Wireless(LBS, SMS, Linkage)
Channel(Web, IM, E-mail)
PCD
(Personal Context Distribution)
Relation

Winner Takes Everything.
70%
67%

Mobile User More Likely To Tweet.
30%
25%
20%
% of Internet Users
14%
10%
8%
6%
0%
Dec. 08
Sept. 09
Wireless Tethered
- Source : Pew Internet & American Life Project Surveys

More Device, More Likely To Tweet.
50%
40%
39%
30%
% of Internet Users
28%
20%
19%
10%
10%
0%
One Two Three Four or more
Use Twitter
- Source : Pew Internet & American Life Project Surveys

Social Is Not Just Service, Is a Platform.
- Source : David Mc Lure

Tweets Category
- Source : Pear Analytics LLC

- Graph from TweetStats

Every SNS Posts Are Good Raw Data.

Contextual Web
Needs Raw Data.

Yes, Location Is A Good Raw Data.
Let’s Talk About LBS.

LBS Revenue
(단위 : 천만달러)
300
(37.5%)
500
(62.5%)
48(73.8%)
17(26.2%)
2008 2013
이통사 기반 LBS 매출
기타 LBS 매출
- Source : Frost & Sullivan, ABI Research

Important Functions Consumers Want To Have On Most
Frequently-Used Mobile Devices
- Source : Mobile Entertainment Platforms and Services

- Source : Gigaom

Location Gives The Physical Relation.

SNS
Circumference Info
Map
PCD
Transportation
Search
Local Information
Travel
RTLS
Geo IP
A-GPS
Geo Tag
Tower ID
WPS
Bluetooth

Local vs. Map

LBS Subscribers By Application
People & Pet Tracking
Game & Recreation
Navigation & Map
Infotainment
Enterprise
Community
- Source : ABI Research

Restaurant
News & Weather
Munch, urbanspoon,
Vincinity, where
AP Mobile News,
iCoMo News,
Fizz Weather
SNS & Find buddy
Travel
Loopt, Whrrl,
Limbo, Zintin
Hotels.com, G-Park
Travelocity,
iTrans-PATH
Share Picture
Movie
AirMe, NearPics
Mobile Flickr,
SnapMyLife
BoxOffice, Showtimes,
OneTap Movies
- Source : STRABASE

We Can use Location in Mobile Web.

위치정보보호법, Since 2005. 07. 28.

Evolution to Discovery

Total Revenues From Mobile Search
- Source : Juniper Research

Total Revenues From Mobile Search
Are You Sure?
- Source : Juniper Research

We Love To Search ‘맛집’.

Stop Guessing!

2008, Yahoo! Top
Mobile Searches
1. MySpace
2. Facebook
3. Craigslist
4. Movies
5. Weather
6. Olympics
7. The Dark Knight
8. Kim Kardashian
9. eBay
10. AIG
2008, AOL Top
Mobile Searches
1. MySpace
2. AIM
3. iPhone
4. MocoSpace
5. Facebook
6. Craigslist
7. Weather
8. Free Ringtones
9. MapQuest
10. Match.com
http://www.brysonmeunier.com

Growth Of Mobile Search By Category
1000
900
800
700
600
500
400
300
200
100
0
Single User Search
SNS,chat,dating
Uncategorised
Adult
Google, yahoo & Portals
Music
Entertainment
Games
Sport
Personalization, Ringtones, downloads
Local
Glamour
Lottery
Travel, Motoring
Gambling
Weather
1 Jun 08 1 Aug 08 1 Oct 08 1 Dec 08 1 Feb 09 1 Apr 09
- Source : msearchgroove.com

Search vs. Discovery

Dynamic
Personalization
Search
Recommendation
- Source : msearchgroove.com

Personalization Search
& Local Device Search

Augmented Reality

Calm Down! It’s Not New.

The Change of Usage
Input
Context DB
Result
Search Engine,
Internal Database,
SNS,
UCC
Web Site,
E-mail,
SMS,
Mobile Contents
Text,
Voice,
Image,
Video,
Bar Codes,
Camera,
Location

Social search

Real Time

Real Time Search
Synchronous vs. Asynchronous

The Power Of Social With Mobile

Immediacy Is Not New In Mobile.

Widget
Always Active

Mobile + Social + Location
+ Discovery + Real Time
= The Future.
It is Contextual Web.

Contextual Web Doesn’t
Ask The High Technology.

Contextual Web Needs
A Lot Of Raw Data & Users.

So, What Shall We Do?

Make a Google Wave?

Change The Focus.

In Contextual Web,
Virtual World Calls
Real World.

The Change Of Web BM

Data Becomes Traffic.
Traffic Becomes Money.

US Paid SNS Revenues
(Unit : Million $)
1600
1400
1200
1000
800
600
400
200
0
1,405
1,211
1,005
811
627
502
2008 2009 2010 2011 2012 2013
- Source : Piper Jaffray

Best Way To Monetize Social Media
- Source : Abrams Research

Don’t Stack Your Service. Roll Them!

“My Hope Is That The Mobile Internet Does Not Go Down The Path Of Re-creating The Internet.”
- Jim Ryan

http://www.mobizen.pe.kr

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file://	2
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Contextual Web

by Seungyul Kim on Nov 17, 2009

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Contextual Web — Presentation Transcript