This document discusses the rise of the contextual web and how mobile devices are leading this change. It argues that the contextual web will rely on large amounts of raw user data and real-time information about users' locations, social connections, activities and interests to deliver personalized experiences. It also suggests that in the contextual web, the virtual world will increasingly reflect the real world as people's online experiences are shaped by their real-time context. Revenue models will evolve from charging for content to finding ways to effectively monetize the large amounts of user data and connections between people.

1. The Next Web Is Contextual Web09. 11. 17.mobizen

2. Please, Call Me ‘mobizen(모비즌)’.MobizenMeans ‘Mobile + Netizen’.Not Mobigen.Don’t Call Me 모비젠.

3. http://www.mobizen.pe.krhttp://talk.mobizen.pe.krhttp://tumblr.mobizen.pe.krhttp://meta.mobizen.pe.krhttp://mobizen.tossi.comhttp://twitter.com/mobizenpekr

4. My History

5. I Love To Play Guitar.

6. My Hobby Is…

7. I Know This Kind Of Story Is Boring.

8. I want something special.I am not interested in you.I want to get information.

9. I am not interested in you.I want something special.I want to get information.What is something special?It must be information.

10. We Missed Something.

11. IT isInformation Technology.

12. 아이는 어떻게 생기나요? From 지식iNhttp://www.itviewpoint.com/91749

13. Information IsMobile’s Weak Point.

14. What Is The Most ImportantIn The Picture?

15. We Follow Only This Amount.InformationsTimeRelationPrehistoryHowWhoLocationStatusFeelWith Who

16. The Change Is Fast,From Content To Context,From Collection To Connection.

17. “Collecting Data Is Less Valuable Than Connecting People” - Sean Parker, Web 2.0 Summit

18. Q. What Else You Were DoingWhile Online?- Source : MicrosoftOnline Is Not a Stand-Alone Activity.

19. Share Of All Internet ActivityIn A Week Day.- Source : Microsoft

20. - Image Source : Nokia

21. Mobile Leads The Contextual Web.

22. Why Change?Advanced FeaturesAnd Capabilities.Most PersonalGadget Ever!Faster Networks, Flat-rates,Fewer Walled Gardens,Better Interoperability.- http://CEnriqueOrtiz.com

24. SocialReal TimeLocationDiscovery

25. Let’s See the SNS, First.

26. In Korea, It’s Easy To UnderstandWhat SNS Is.

28. 두레, 동창회,계, 예비군(?)제 15회 동창회 모임 안내

29. Community Is Not Equal To SNS.

30. ‘Individual Relation’Is The Most Important In SNS.

31. Mobile SNS User’s TrendLatin AmericaAsia-PacificMiddle East/AfricaW. EuropeNorth America- Source : ABI Research

32. SNS AD. Market Size Is Bigger.- Source : eMarketer.com

33. Mobile SNSService(Blog, PIMS, Message)Wireless(LBS, SMS, Linkage)Channel(Web, IM, E-mail)PCD(Personal Context Distribution)Relation

34. Winner Takes Everything.70%67%

35. Mobile User More Likely To Tweet.30%25%20%% of Internet Users14%10%8%6%0%Dec. 08Sept. 09Wireless Tethered- Source : Pew Internet & American Life Project Surveys

36. More Device, More Likely To Tweet.50%40%39%30%% of Internet Users28%20%19%10%10%0%One Two Three Four or moreUse Twitter- Source : Pew Internet & American Life Project Surveys

37. Social Is Not Just Service, Is a Platform.- Source : David Mc Lure

38. Tweets Category- Source : Pear Analytics LLC

39. - Graph from TweetStats

40. Every SNS Posts Are Good Raw Data.

41. Contextual WebNeeds Raw Data.

42. Yes, Location Is A Good Raw Data.Let’s Talk About LBS.

43. LBS Revenue(단위 : 천만달러)300(37.5%)500(62.5%)48(73.8%)17(26.2%)2008 2013이통사 기반 LBS 매출기타 LBS 매출- Source : Frost & Sullivan, ABI Research

44. Important Functions Consumers Want To Have On MostFrequently-Used Mobile Devices- Source : Mobile Entertainment Platforms and Services

45. - Source : Gigaom

46. Location Gives The Physical Relation.

47. SNSCircumference InfoMapPCDTransportationSearchLocal InformationTravelRTLSGeo IPA-GPSGeo TagTower IDWPSBluetooth

48. Local vs. Map

49. LBS Subscribers By ApplicationPeople & Pet TrackingGame & RecreationNavigation & MapInfotainmentEnterpriseCommunity- Source : ABI Research

50. RestaurantNews & WeatherMunch, urbanspoon,Vincinity, whereAP Mobile News,iCoMo News,Fizz WeatherSNS & Find buddyTravelLoopt, Whrrl,Limbo, ZintinHotels.com, G-ParkTravelocity,iTrans-PATHShare PictureMovieAirMe, NearPicsMobile Flickr, SnapMyLifeBoxOffice, Showtimes,OneTap Movies- Source : STRABASE

51. We Can use Location in Mobile Web.

52. 위치정보보호법, Since 2005. 07. 28.

53. Evolution to Discovery

55. Total Revenues From Mobile Search- Source : Juniper Research

56. Total Revenues From Mobile SearchAre You Sure?- Source : Juniper Research

57. We Love To Search ‘맛집’.

58. Stop Guessing!

59. 2008, Yahoo! Top Mobile Searches1. MySpace2. Facebook3. Craigslist4. Movies5. Weather6. Olympics7. The Dark Knight8. Kim Kardashian9. eBay10. AIG2008, AOL Top Mobile Searches1. MySpace2. AIM3. iPhone4. MocoSpace5. Facebook6. Craigslist7. Weather8. Free Ringtones9. MapQuest10. Match.comhttp://www.brysonmeunier.com

60. Growth Of Mobile Search By Category10009008007006005004003002001000Single User SearchSNS,chat,datingUncategorisedAdultGoogle, yahoo & PortalsMusicEntertainmentGamesSportPersonalization, Ringtones, downloadsLocalGlamourLotteryTravel, MotoringGamblingWeather1 Jun 08 1 Aug 08 1 Oct 08 1 Dec 08 1 Feb 09 1 Apr 09- Source : msearchgroove.com

61. Search vs. Discovery

62. DynamicPersonalizationSearchRecommendation- Source : msearchgroove.com

63. Personalization Search& Local Device Search

64. Augmented Reality

65. Calm Down! It’s Not New.

66. The Change of UsageInputContext DBResultSearch Engine,Internal Database,SNS,UCCWeb Site,E-mail,SMS,Mobile ContentsText,Voice,Image,Video,Bar Codes,Camera,Location

67. Social search

69. Real Time

70. Real Time SearchSynchronous vs. Asynchronous

71. The Power Of Social With Mobile

72. Immediacy Is Not New In Mobile.

74. WidgetAlways Active

75. Mobile + Social + Location + Discovery + Real Time= The Future.It is Contextual Web.

76. Contextual Web Doesn’tAsk The High Technology.

77. Contextual Web NeedsA Lot Of Raw Data & Users.

78. So, What Shall We Do?

79. Make a Google Wave?

80. Change The Focus.

81. In Contextual Web,Virtual World CallsReal World.

82. The Change Of Web BM

83. Data Becomes Traffic.Traffic Becomes Money.

84. US Paid SNS Revenues(Unit : Million $)160014001200100080060040020001,4051,2111,0058116275022008 2009 2010 2011 2012 2013- Source : Piper Jaffray

85. Best Way To Monetize Social Media- Source : Abrams Research

86. Don’t Stack Your Service. Roll Them!

87. “My Hope Is That The Mobile Internet Does Not Go Down The Path Of Re-creating The Internet.”- Jim Ryan

88. http://www.mobizen.pe.kr