Contextual Web
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  • 1. The Next Web Is Contextual Web
    09. 11. 17.
    mobizen
  • 2. Please, Call Me ‘mobizen(모비즌)’.
    MobizenMeans ‘Mobile + Netizen’.
    Not Mobigen.
    Don’t Call Me 모비젠.
  • 3. http://www.mobizen.pe.kr
    http://talk.mobizen.pe.kr
    http://tumblr.mobizen.pe.kr
    http://meta.mobizen.pe.kr
    http://mobizen.tossi.com
    http://twitter.com/mobizenpekr
  • 4. My History
  • 5. I Love To Play Guitar.
  • 6. My Hobby Is…
  • 7. I Know This Kind Of Story Is Boring.
  • 8. I want something special.
    I am not interested in you.
    I want to get information.
  • 9. I am not interested in you.
    I want something special.
    I want to get information.
    What is something special?
    It must be information.
  • 10. We Missed Something.
  • 11. IT is
    Information Technology.
  • 12. 아이는 어떻게 생기나요? From 지식iN
    http://www.itviewpoint.com/91749
  • 13. Information Is
    Mobile’s Weak Point.
  • 14. What Is The Most Important
    In The Picture?
  • 15. We Follow Only This Amount.
    Informations
    Time
    Relation
    Prehistory
    How
    Who
    Location
    Status
    Feel
    With Who
  • 16. The Change Is Fast,
    From Content To Context,
    From Collection To Connection.
  • 17. “Collecting Data Is Less Valuable Than Connecting People”
    - Sean Parker, Web 2.0 Summit
  • 18. Q. What Else You Were Doing
    While Online?
    - Source : Microsoft
    Online Is Not a Stand-Alone Activity.
  • 19. Share Of All Internet Activity
    In A Week Day.
    - Source : Microsoft
  • 20. - Image Source : Nokia
  • 21. Mobile Leads The Contextual Web.
  • 22. Why Change?
    Advanced Features
    And Capabilities.
    Most Personal
    Gadget Ever!
    Faster Networks, Flat-rates,
    Fewer Walled Gardens,
    Better Interoperability.
    - http://CEnriqueOrtiz.com
  • 23.
  • 24. Social
    Real Time
    Location
    Discovery
  • 25. Let’s See the SNS, First.
  • 26. In Korea, It’s Easy To Understand
    What SNS Is.
  • 27.
  • 28. 두레, 동창회,
    계, 예비군(?)
    제 15회 동창회 모임 안내
  • 29. Community Is Not Equal To SNS.
  • 30. ‘Individual Relation’
    Is The Most Important In SNS.
  • 31. Mobile SNS User’s Trend
    Latin America
    Asia-Pacific
    Middle East/Africa
    W. Europe
    North America
    - Source : ABI Research
  • 32. SNS AD. Market Size Is Bigger.
    - Source : eMarketer.com
  • 33. Mobile SNS
    Service(Blog, PIMS, Message)
    Wireless(LBS, SMS, Linkage)
    Channel(Web, IM, E-mail)
    PCD
    (Personal Context Distribution)
    Relation
  • 34. Winner Takes Everything.
    70%
    67%
  • 35. Mobile User More Likely To Tweet.
    30%
    25%
    20%
    % of Internet Users
    14%
    10%
    8%
    6%
    0%
    Dec. 08
    Sept. 09
    Wireless Tethered
    - Source : Pew Internet & American Life Project Surveys
  • 36. More Device, More Likely To Tweet.
    50%
    40%
    39%
    30%
    % of Internet Users
    28%
    20%
    19%
    10%
    10%
    0%
    One Two Three Four or more
    Use Twitter
    - Source : Pew Internet & American Life Project Surveys
  • 37. Social Is Not Just Service, Is a Platform.
    - Source : David Mc Lure
  • 38. Tweets Category
    - Source : Pear Analytics LLC
  • 39. - Graph from TweetStats
  • 40. Every SNS Posts Are Good Raw Data.
  • 41. Contextual Web
    Needs Raw Data.
  • 42. Yes, Location Is A Good Raw Data.
    Let’s Talk About LBS.
  • 43. LBS Revenue
    (단위 : 천만달러)
    300
    (37.5%)
    500
    (62.5%)
    48(73.8%)
    17(26.2%)
    2008 2013
    이통사 기반 LBS 매출
    기타 LBS 매출
    - Source : Frost & Sullivan, ABI Research
  • 44. Important Functions Consumers Want To Have On Most
    Frequently-Used Mobile Devices
    - Source : Mobile Entertainment Platforms and Services
  • 45. - Source : Gigaom
  • 46. Location Gives The Physical Relation.
  • 47. SNS
    Circumference Info
    Map
    PCD
    Transportation
    Search
    Local Information
    Travel
    RTLS
    Geo IP
    A-GPS
    Geo Tag
    Tower ID
    WPS
    Bluetooth
  • 48. Local vs. Map
  • 49. LBS Subscribers By Application
    People & Pet Tracking
    Game & Recreation
    Navigation & Map
    Infotainment
    Enterprise
    Community
    - Source : ABI Research
  • 50. Restaurant
    News & Weather
    Munch, urbanspoon,
    Vincinity, where
    AP Mobile News,
    iCoMo News,
    Fizz Weather
    SNS & Find buddy
    Travel
    Loopt, Whrrl,
    Limbo, Zintin
    Hotels.com, G-Park
    Travelocity,
    iTrans-PATH
    Share Picture
    Movie
    AirMe, NearPics
    Mobile Flickr,
    SnapMyLife
    BoxOffice, Showtimes,
    OneTap Movies
    - Source : STRABASE
  • 51. We Can use Location in Mobile Web.
  • 52. 위치정보보호법, Since 2005. 07. 28.
  • 53. Evolution to Discovery
  • 54.
  • 55. Total Revenues From Mobile Search
    - Source : Juniper Research
  • 56. Total Revenues From Mobile Search
    Are You Sure?
    - Source : Juniper Research
  • 57. We Love To Search ‘맛집’.
  • 58. Stop Guessing!
  • 59. 2008, Yahoo! Top
    Mobile Searches
    1. MySpace
    2. Facebook
    3. Craigslist
    4. Movies
    5. Weather
    6. Olympics
    7. The Dark Knight
    8. Kim Kardashian
    9. eBay
    10. AIG
    2008, AOL Top
    Mobile Searches
    1. MySpace
    2. AIM
    3. iPhone
    4. MocoSpace
    5. Facebook
    6. Craigslist
    7. Weather
    8. Free Ringtones
    9. MapQuest
    10. Match.com
    http://www.brysonmeunier.com
  • 60. Growth Of Mobile Search By Category
    1000
    900
    800
    700
    600
    500
    400
    300
    200
    100
    0
    Single User Search
    SNS,chat,dating
    Uncategorised
    Adult
    Google, yahoo & Portals
    Music
    Entertainment
    Games
    Sport
    Personalization, Ringtones, downloads
    Local
    Glamour
    Lottery
    Travel, Motoring
    Gambling
    Weather
    1 Jun 08 1 Aug 08 1 Oct 08 1 Dec 08 1 Feb 09 1 Apr 09
    - Source : msearchgroove.com
  • 61. Search vs. Discovery
  • 62. Dynamic
    Personalization
    Search
    Recommendation
    - Source : msearchgroove.com
  • 63. Personalization Search
    & Local Device Search
  • 64. Augmented Reality
  • 65. Calm Down! It’s Not New.
  • 66. The Change of Usage
    Input
    Context DB
    Result
    Search Engine,
    Internal Database,
    SNS,
    UCC
    Web Site,
    E-mail,
    SMS,
    Mobile Contents
    Text,
    Voice,
    Image,
    Video,
    Bar Codes,
    Camera,
    Location
  • 67. Social search
  • 68.
  • 69. Real Time
  • 70. Real Time Search
    Synchronous vs. Asynchronous
  • 71. The Power Of Social With Mobile
  • 72. Immediacy Is Not New In Mobile.
  • 73.
  • 74. Widget
    Always Active
  • 75. Mobile + Social + Location
    + Discovery + Real Time
    = The Future.
    It is Contextual Web.
  • 76. Contextual Web Doesn’t
    Ask The High Technology.
  • 77. Contextual Web Needs
    A Lot Of Raw Data & Users.
  • 78. So, What Shall We Do?
  • 79. Make a Google Wave?
  • 80. Change The Focus.
  • 81. In Contextual Web,
    Virtual World Calls
    Real World.
  • 82. The Change Of Web BM
  • 83. Data Becomes Traffic.
    Traffic Becomes Money.
  • 84. US Paid SNS Revenues
    (Unit : Million $)
    1600
    1400
    1200
    1000
    800
    600
    400
    200
    0
    1,405
    1,211
    1,005
    811
    627
    502
    2008 2009 2010 2011 2012 2013
    - Source : Piper Jaffray
  • 85. Best Way To Monetize Social Media
    - Source : Abrams Research
  • 86. Don’t Stack Your Service. Roll Them!
  • 87. “My Hope Is That The Mobile Internet Does Not Go Down The Path Of Re-creating The Internet.”
    - Jim Ryan
  • 88. http://www.mobizen.pe.kr