Contextual Web

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Contextual Web

  1. The Next Web Is Contextual Web<br />09. 11. 17.<br />mobizen<br />
  2. Please, Call Me ‘mobizen(모비즌)’.<br />MobizenMeans ‘Mobile + Netizen’.<br />Not Mobigen.<br />Don’t Call Me 모비젠.<br />
  3. http://www.mobizen.pe.kr<br />http://talk.mobizen.pe.kr<br />http://tumblr.mobizen.pe.kr<br />http://meta.mobizen.pe.kr<br />http://mobizen.tossi.com<br />http://twitter.com/mobizenpekr<br />
  4. My History<br />
  5. I Love To Play Guitar. <br />
  6. My Hobby Is…<br />
  7. I Know This Kind Of Story Is Boring. <br />
  8. I want something special.<br />I am not interested in you.<br />I want to get information.<br />
  9. I am not interested in you.<br />I want something special.<br />I want to get information.<br />What is something special?<br />It must be information.<br />
  10. We Missed Something.<br />
  11. IT is<br />Information Technology.<br />
  12. 아이는 어떻게 생기나요? From 지식iN<br />http://www.itviewpoint.com/91749<br />
  13. Information Is<br />Mobile’s Weak Point. <br />
  14. What Is The Most Important<br />In The Picture?<br />
  15. We Follow Only This Amount.<br />Informations<br />Time<br />Relation<br />Prehistory<br />How<br />Who<br />Location<br />Status<br />Feel<br />With Who<br />
  16. The Change Is Fast,<br />From Content To Context,<br />From Collection To Connection.<br />
  17. “Collecting Data Is Less Valuable Than Connecting People”<br /> - Sean Parker, Web 2.0 Summit <br />
  18. Q. What Else You Were Doing<br />While Online?<br />- Source : Microsoft<br />Online Is Not a Stand-Alone Activity.<br />
  19. Share Of All Internet Activity<br />In A Week Day.<br />- Source : Microsoft<br />
  20. - Image Source : Nokia<br />
  21. Mobile Leads The Contextual Web.<br />
  22. Why Change?<br />Advanced Features<br />And Capabilities.<br />Most Personal<br />Gadget Ever!<br />Faster Networks, Flat-rates,<br />Fewer Walled Gardens,<br />Better Interoperability.<br />- http://CEnriqueOrtiz.com<br />
  23. Social<br />Real Time<br />Location<br />Discovery<br />
  24. Let’s See the SNS, First.<br />
  25. In Korea, It’s Easy To Understand<br />What SNS Is.<br />
  26. 두레, 동창회,<br />계, 예비군(?)<br />제 15회 동창회 모임 안내<br />
  27. Community Is Not Equal To SNS.<br />
  28. ‘Individual Relation’<br />Is The Most Important In SNS.<br />
  29. Mobile SNS User’s Trend<br />Latin America<br />Asia-Pacific<br />Middle East/Africa<br />W. Europe<br />North America<br />- Source : ABI Research<br />
  30. SNS AD. Market Size Is Bigger.<br />- Source : eMarketer.com<br />
  31. Mobile SNS<br />Service(Blog, PIMS, Message)<br />Wireless(LBS, SMS, Linkage)<br />Channel(Web, IM, E-mail)<br />PCD<br />(Personal Context Distribution)<br />Relation<br />
  32. Winner Takes Everything.<br />70%<br />67%<br />
  33. Mobile User More Likely To Tweet.<br />30%<br />25%<br />20%<br />% of Internet Users<br />14%<br />10%<br />8%<br />6%<br />0%<br />Dec. 08<br />Sept. 09<br />Wireless Tethered<br />- Source : Pew Internet & American Life Project Surveys<br />
  34. More Device, More Likely To Tweet.<br />50%<br />40%<br />39%<br />30%<br />% of Internet Users<br />28%<br />20%<br />19%<br />10%<br />10%<br />0%<br />One Two Three Four or more<br />Use Twitter<br />- Source : Pew Internet & American Life Project Surveys<br />
  35. Social Is Not Just Service, Is a Platform.<br />- Source : David Mc Lure<br />
  36. Tweets Category<br />- Source : Pear Analytics LLC<br />
  37. - Graph from TweetStats<br />
  38. Every SNS Posts Are Good Raw Data.<br />
  39. Contextual Web<br />Needs Raw Data.<br />
  40. Yes, Location Is A Good Raw Data.<br />Let’s Talk About LBS.<br />
  41. LBS Revenue<br />(단위 : 천만달러)<br />300<br />(37.5%)<br />500<br />(62.5%)<br />48(73.8%)<br />17(26.2%)<br />2008 2013<br />이통사 기반 LBS 매출<br />기타 LBS 매출<br />- Source : Frost & Sullivan, ABI Research<br />
  42. Important Functions Consumers Want To Have On Most<br />Frequently-Used Mobile Devices<br />- Source : Mobile Entertainment Platforms and Services<br />
  43. - Source : Gigaom<br />
  44. Location Gives The Physical Relation.<br />
  45. SNS<br />Circumference Info<br />Map<br />PCD<br />Transportation<br />Search<br />Local Information<br />Travel<br />RTLS<br />Geo IP<br />A-GPS<br />Geo Tag<br />Tower ID<br />WPS<br />Bluetooth<br />
  46. Local vs. Map<br />
  47. LBS Subscribers By Application<br />People & Pet Tracking<br />Game & Recreation<br />Navigation & Map<br />Infotainment<br />Enterprise<br />Community<br />- Source : ABI Research<br />
  48. Restaurant<br />News & Weather<br />Munch, urbanspoon,<br />Vincinity, where<br />AP Mobile News,<br />iCoMo News,<br />Fizz Weather<br />SNS & Find buddy<br />Travel<br />Loopt, Whrrl,<br />Limbo, Zintin<br />Hotels.com, G-Park<br />Travelocity,<br />iTrans-PATH<br />Share Picture<br />Movie<br />AirMe, NearPics<br />Mobile Flickr, <br />SnapMyLife<br />BoxOffice, Showtimes,<br />OneTap Movies<br />- Source : STRABASE<br />
  49. We Can use Location in Mobile Web.<br />
  50. 위치정보보호법, Since 2005. 07. 28.<br />
  51. Evolution to Discovery<br />
  52. Total Revenues From Mobile Search<br />- Source : Juniper Research<br />
  53. Total Revenues From Mobile Search<br />Are You Sure?<br />- Source : Juniper Research<br />
  54. We Love To Search ‘맛집’.<br />
  55. Stop Guessing!<br />
  56. 2008, Yahoo! Top <br />Mobile Searches<br />1. MySpace<br />2. Facebook<br />3. Craigslist<br />4. Movies<br />5. Weather<br />6. Olympics<br />7. The Dark Knight<br />8. Kim Kardashian<br />9. eBay<br />10. AIG<br />2008, AOL Top <br />Mobile Searches<br />1. MySpace<br />2. AIM<br />3. iPhone<br />4. MocoSpace<br />5. Facebook<br />6. Craigslist<br />7. Weather<br />8. Free Ringtones<br />9. MapQuest<br />10. Match.com<br />http://www.brysonmeunier.com<br />
  57. Growth Of Mobile Search By Category<br />1000<br />900<br />800<br />700<br />600<br />500<br />400<br />300<br />200<br />100<br />0<br />Single User Search<br />SNS,chat,dating<br />Uncategorised<br />Adult<br />Google, yahoo & Portals<br />Music<br />Entertainment<br />Games<br />Sport<br />Personalization, Ringtones, downloads<br />Local<br />Glamour<br />Lottery<br />Travel, Motoring<br />Gambling<br />Weather<br />1 Jun 08 1 Aug 08 1 Oct 08 1 Dec 08 1 Feb 09 1 Apr 09<br />- Source : msearchgroove.com<br />
  58. Search vs. Discovery<br />
  59. Dynamic<br />Personalization<br />Search<br />Recommendation<br />- Source : msearchgroove.com<br />
  60. Personalization Search<br />& Local Device Search<br />
  61. Augmented Reality<br />
  62. Calm Down! It’s Not New.<br />
  63. The Change of Usage<br />Input<br />Context DB<br />Result<br />Search Engine,<br />Internal Database,<br />SNS,<br />UCC<br />Web Site,<br />E-mail,<br />SMS,<br />Mobile Contents<br />Text,<br />Voice,<br />Image,<br />Video,<br />Bar Codes,<br />Camera,<br />Location<br />
  64. Social search<br />
  65. Real Time<br />
  66. Real Time Search<br />Synchronous vs. Asynchronous<br />
  67. The Power Of Social With Mobile<br />
  68. Immediacy Is Not New In Mobile.<br />
  69. Widget<br />Always Active<br />
  70. Mobile + Social + Location <br />+ Discovery + Real Time<br />= The Future.<br />It is Contextual Web.<br />
  71. Contextual Web Doesn’t<br />Ask The High Technology.<br />
  72. Contextual Web Needs<br />A Lot Of Raw Data & Users.<br />
  73. So, What Shall We Do?<br />
  74. Make a Google Wave?<br />
  75. Change The Focus.<br />
  76. In Contextual Web,<br />Virtual World Calls<br />Real World.<br />
  77. The Change Of Web BM<br />
  78. Data Becomes Traffic.<br />Traffic Becomes Money.<br />
  79. US Paid SNS Revenues<br />(Unit : Million $)<br />1600<br />1400<br />1200<br />1000<br />800<br />600<br />400<br />200<br />0<br />1,405<br />1,211<br />1,005<br />811<br />627<br />502<br />2008 2009 2010 2011 2012 2013<br />- Source : Piper Jaffray<br />
  80. Best Way To Monetize Social Media<br />- Source : Abrams Research<br />
  81. Don’t Stack Your Service. Roll Them!<br />
  82. “My Hope Is That The Mobile Internet Does Not Go Down The Path Of Re-creating The Internet.”<br />- Jim Ryan<br />
  83. http://www.mobizen.pe.kr<br />

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