• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Contextual Web
 

Contextual Web

on

  • 6,167 views

digieco 세미나 발표 자료

digieco 세미나 발표 자료

Statistics

Views

Total Views
6,167
Views on SlideShare
4,034
Embed Views
2,133

Actions

Likes
6
Downloads
141
Comments
0

18 Embeds 2,133

http://mobizen.pe.kr 1062
http://www.mobizen.pe.kr 874
http://www.hanrss.com 69
http://blog.studioego.info 52
http://www.heybears.com 47
http://intra.oniontech.com 6
http://mobizen.sshel.com 4
http://www.slideshare.net 4
http://webcache.googleusercontent.com 2
http://caroline-textcube.blogspot.com 2
http://studioego.tistory.com 2
http://jujo00obo2o234ungd3t8qjfcjrs3o6k-a-sites-opensocial.googleusercontent.com 2
file:// 2
http://wzd.com 1
http://www.wzd.com 1
http://limunda.tistory.com 1
http://www.xulytheloft.com 1
http://keos.kr 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Contextual Web Contextual Web Presentation Transcript

    • The Next Web Is Contextual Web
      09. 11. 17.
      mobizen
    • Please, Call Me ‘mobizen(모비즌)’.
      MobizenMeans ‘Mobile + Netizen’.
      Not Mobigen.
      Don’t Call Me 모비젠.
    • http://www.mobizen.pe.kr
      http://talk.mobizen.pe.kr
      http://tumblr.mobizen.pe.kr
      http://meta.mobizen.pe.kr
      http://mobizen.tossi.com
      http://twitter.com/mobizenpekr
    • My History
    • I Love To Play Guitar.
    • My Hobby Is…
    • I Know This Kind Of Story Is Boring.
    • I want something special.
      I am not interested in you.
      I want to get information.
    • I am not interested in you.
      I want something special.
      I want to get information.
      What is something special?
      It must be information.
    • We Missed Something.
    • IT is
      Information Technology.
    • 아이는 어떻게 생기나요? From 지식iN
      http://www.itviewpoint.com/91749
    • Information Is
      Mobile’s Weak Point.
    • What Is The Most Important
      In The Picture?
    • We Follow Only This Amount.
      Informations
      Time
      Relation
      Prehistory
      How
      Who
      Location
      Status
      Feel
      With Who
    • The Change Is Fast,
      From Content To Context,
      From Collection To Connection.
    • “Collecting Data Is Less Valuable Than Connecting People”
      - Sean Parker, Web 2.0 Summit
    • Q. What Else You Were Doing
      While Online?
      - Source : Microsoft
      Online Is Not a Stand-Alone Activity.
    • Share Of All Internet Activity
      In A Week Day.
      - Source : Microsoft
    • - Image Source : Nokia
    • Mobile Leads The Contextual Web.
    • Why Change?
      Advanced Features
      And Capabilities.
      Most Personal
      Gadget Ever!
      Faster Networks, Flat-rates,
      Fewer Walled Gardens,
      Better Interoperability.
      - http://CEnriqueOrtiz.com
    • Social
      Real Time
      Location
      Discovery
    • Let’s See the SNS, First.
    • In Korea, It’s Easy To Understand
      What SNS Is.
    • 두레, 동창회,
      계, 예비군(?)
      제 15회 동창회 모임 안내
    • Community Is Not Equal To SNS.
    • ‘Individual Relation’
      Is The Most Important In SNS.
    • Mobile SNS User’s Trend
      Latin America
      Asia-Pacific
      Middle East/Africa
      W. Europe
      North America
      - Source : ABI Research
    • SNS AD. Market Size Is Bigger.
      - Source : eMarketer.com
    • Mobile SNS
      Service(Blog, PIMS, Message)
      Wireless(LBS, SMS, Linkage)
      Channel(Web, IM, E-mail)
      PCD
      (Personal Context Distribution)
      Relation
    • Winner Takes Everything.
      70%
      67%
    • Mobile User More Likely To Tweet.
      30%
      25%
      20%
      % of Internet Users
      14%
      10%
      8%
      6%
      0%
      Dec. 08
      Sept. 09
      Wireless Tethered
      - Source : Pew Internet & American Life Project Surveys
    • More Device, More Likely To Tweet.
      50%
      40%
      39%
      30%
      % of Internet Users
      28%
      20%
      19%
      10%
      10%
      0%
      One Two Three Four or more
      Use Twitter
      - Source : Pew Internet & American Life Project Surveys
    • Social Is Not Just Service, Is a Platform.
      - Source : David Mc Lure
    • Tweets Category
      - Source : Pear Analytics LLC
    • - Graph from TweetStats
    • Every SNS Posts Are Good Raw Data.
    • Contextual Web
      Needs Raw Data.
    • Yes, Location Is A Good Raw Data.
      Let’s Talk About LBS.
    • LBS Revenue
      (단위 : 천만달러)
      300
      (37.5%)
      500
      (62.5%)
      48(73.8%)
      17(26.2%)
      2008 2013
      이통사 기반 LBS 매출
      기타 LBS 매출
      - Source : Frost & Sullivan, ABI Research
    • Important Functions Consumers Want To Have On Most
      Frequently-Used Mobile Devices
      - Source : Mobile Entertainment Platforms and Services
    • - Source : Gigaom
    • Location Gives The Physical Relation.
    • SNS
      Circumference Info
      Map
      PCD
      Transportation
      Search
      Local Information
      Travel
      RTLS
      Geo IP
      A-GPS
      Geo Tag
      Tower ID
      WPS
      Bluetooth
    • Local vs. Map
    • LBS Subscribers By Application
      People & Pet Tracking
      Game & Recreation
      Navigation & Map
      Infotainment
      Enterprise
      Community
      - Source : ABI Research
    • Restaurant
      News & Weather
      Munch, urbanspoon,
      Vincinity, where
      AP Mobile News,
      iCoMo News,
      Fizz Weather
      SNS & Find buddy
      Travel
      Loopt, Whrrl,
      Limbo, Zintin
      Hotels.com, G-Park
      Travelocity,
      iTrans-PATH
      Share Picture
      Movie
      AirMe, NearPics
      Mobile Flickr,
      SnapMyLife
      BoxOffice, Showtimes,
      OneTap Movies
      - Source : STRABASE
    • We Can use Location in Mobile Web.
    • 위치정보보호법, Since 2005. 07. 28.
    • Evolution to Discovery
    • Total Revenues From Mobile Search
      - Source : Juniper Research
    • Total Revenues From Mobile Search
      Are You Sure?
      - Source : Juniper Research
    • We Love To Search ‘맛집’.
    • Stop Guessing!
    • 2008, Yahoo! Top
      Mobile Searches
      1. MySpace
      2. Facebook
      3. Craigslist
      4. Movies
      5. Weather
      6. Olympics
      7. The Dark Knight
      8. Kim Kardashian
      9. eBay
      10. AIG
      2008, AOL Top
      Mobile Searches
      1. MySpace
      2. AIM
      3. iPhone
      4. MocoSpace
      5. Facebook
      6. Craigslist
      7. Weather
      8. Free Ringtones
      9. MapQuest
      10. Match.com
      http://www.brysonmeunier.com
    • Growth Of Mobile Search By Category
      1000
      900
      800
      700
      600
      500
      400
      300
      200
      100
      0
      Single User Search
      SNS,chat,dating
      Uncategorised
      Adult
      Google, yahoo & Portals
      Music
      Entertainment
      Games
      Sport
      Personalization, Ringtones, downloads
      Local
      Glamour
      Lottery
      Travel, Motoring
      Gambling
      Weather
      1 Jun 08 1 Aug 08 1 Oct 08 1 Dec 08 1 Feb 09 1 Apr 09
      - Source : msearchgroove.com
    • Search vs. Discovery
    • Dynamic
      Personalization
      Search
      Recommendation
      - Source : msearchgroove.com
    • Personalization Search
      & Local Device Search
    • Augmented Reality
    • Calm Down! It’s Not New.
    • The Change of Usage
      Input
      Context DB
      Result
      Search Engine,
      Internal Database,
      SNS,
      UCC
      Web Site,
      E-mail,
      SMS,
      Mobile Contents
      Text,
      Voice,
      Image,
      Video,
      Bar Codes,
      Camera,
      Location
    • Social search
    • Real Time
    • Real Time Search
      Synchronous vs. Asynchronous
    • The Power Of Social With Mobile
    • Immediacy Is Not New In Mobile.
    • Widget
      Always Active
    • Mobile + Social + Location
      + Discovery + Real Time
      = The Future.
      It is Contextual Web.
    • Contextual Web Doesn’t
      Ask The High Technology.
    • Contextual Web Needs
      A Lot Of Raw Data & Users.
    • So, What Shall We Do?
    • Make a Google Wave?
    • Change The Focus.
    • In Contextual Web,
      Virtual World Calls
      Real World.
    • The Change Of Web BM
    • Data Becomes Traffic.
      Traffic Becomes Money.
    • US Paid SNS Revenues
      (Unit : Million $)
      1600
      1400
      1200
      1000
      800
      600
      400
      200
      0
      1,405
      1,211
      1,005
      811
      627
      502
      2008 2009 2010 2011 2012 2013
      - Source : Piper Jaffray
    • Best Way To Monetize Social Media
      - Source : Abrams Research
    • Don’t Stack Your Service. Roll Them!
    • “My Hope Is That The Mobile Internet Does Not Go Down The Path Of Re-creating The Internet.”
      - Jim Ryan
    • http://www.mobizen.pe.kr