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The Next Web Is Contextual Web<br />09. 11. 17.<br />mobizen<br />
Please, Call Me ‘mobizen(모비즌)’.<br />MobizenMeans ‘Mobile + Netizen’.<br />Not Mobigen.<br />Don’t Call Me 모비젠.<br />
http://www.mobizen.pe.kr<br />http://talk.mobizen.pe.kr<br />http://tumblr.mobizen.pe.kr<br />http://meta.mobizen.pe.kr<br...
My History<br />
I Love To Play Guitar. <br />
My Hobby Is…<br />
I Know This Kind Of Story Is Boring. <br />
I want something special.<br />I am not interested in you.<br />I want to get information.<br />
I am not interested in you.<br />I want something special.<br />I want to get information.<br />What is something special?...
We Missed Something.<br />
IT is<br />Information Technology.<br />
아이는 어떻게 생기나요? From 지식iN<br />http://www.itviewpoint.com/91749<br />
Information Is<br />Mobile’s Weak Point. <br />
What Is The Most Important<br />In The Picture?<br />
We Follow Only This Amount.<br />Informations<br />Time<br />Relation<br />Prehistory<br />How<br />Who<br />Location<br /...
The Change Is Fast,<br />From Content To Context,<br />From Collection To Connection.<br />
“Collecting Data Is Less Valuable Than Connecting People”<br /> - Sean Parker, Web 2.0 Summit <br />
Q. What Else You Were Doing<br />While Online?<br />- Source : Microsoft<br />Online Is Not a Stand-Alone Activity.<br />
Share Of All Internet Activity<br />In A Week Day.<br />- Source : Microsoft<br />
- Image Source : Nokia<br />
Mobile Leads The Contextual Web.<br />
Why Change?<br />Advanced Features<br />And Capabilities.<br />Most Personal<br />Gadget Ever!<br />Faster Networks, Flat-...
Social<br />Real Time<br />Location<br />Discovery<br />
Let’s See the SNS, First.<br />
In Korea, It’s Easy To Understand<br />What SNS Is.<br />
두레, 동창회,<br />계, 예비군(?)<br />제 15회 동창회 모임 안내<br />
Community Is Not Equal To SNS.<br />
‘Individual Relation’<br />Is The Most Important In SNS.<br />
Mobile SNS User’s Trend<br />Latin America<br />Asia-Pacific<br />Middle East/Africa<br />W. Europe<br />North America<br ...
SNS AD. Market Size Is Bigger.<br />- Source : eMarketer.com<br />
Mobile SNS<br />Service(Blog, PIMS, Message)<br />Wireless(LBS, SMS, Linkage)<br />Channel(Web, IM, E-mail)<br />PCD<br />...
Winner Takes Everything.<br />70%<br />67%<br />
Mobile User More Likely To Tweet.<br />30%<br />25%<br />20%<br />% of Internet Users<br />14%<br />10%<br />8%<br />6%<br...
More Device, More Likely To Tweet.<br />50%<br />40%<br />39%<br />30%<br />% of Internet Users<br />28%<br />20%<br />19%...
Social Is Not Just Service, Is a Platform.<br />- Source : David Mc Lure<br />
Tweets Category<br />- Source : Pear Analytics LLC<br />
- Graph from TweetStats<br />
Every SNS Posts Are Good Raw Data.<br />
Contextual Web<br />Needs Raw Data.<br />
Yes, Location Is A Good Raw Data.<br />Let’s Talk About LBS.<br />
LBS Revenue<br />(단위 : 천만달러)<br />300<br />(37.5%)<br />500<br />(62.5%)<br />48(73.8%)<br />17(26.2%)<br />2008          ...
Important Functions Consumers Want To Have On Most<br />Frequently-Used Mobile Devices<br />- Source : Mobile Entertainmen...
- Source : Gigaom<br />
Location Gives The Physical Relation.<br />
SNS<br />Circumference Info<br />Map<br />PCD<br />Transportation<br />Search<br />Local Information<br />Travel<br />RTLS...
Local vs. Map<br />
LBS Subscribers By Application<br />People & Pet Tracking<br />Game & Recreation<br />Navigation & Map<br />Infotainment<b...
Restaurant<br />News & Weather<br />Munch, urbanspoon,<br />Vincinity, where<br />AP Mobile News,<br />iCoMo News,<br />Fi...
We Can use Location in Mobile Web.<br />
위치정보보호법, Since 2005. 07. 28.<br />
Evolution to Discovery<br />
Total Revenues From Mobile Search<br />- Source : Juniper Research<br />
Total Revenues From Mobile Search<br />Are You Sure?<br />- Source : Juniper Research<br />
We Love To Search ‘맛집’.<br />
Stop Guessing!<br />
2008, Yahoo! Top <br />Mobile Searches<br />1. MySpace<br />2. Facebook<br />3. Craigslist<br />4. Movies<br />5. Weather<...
Growth Of Mobile Search By Category<br />1000<br />900<br />800<br />700<br />600<br />500<br />400<br />300<br />200<br /...
Search vs. Discovery<br />
Dynamic<br />Personalization<br />Search<br />Recommendation<br />- Source : msearchgroove.com<br />
Personalization Search<br />& Local Device Search<br />
Augmented Reality<br />
Calm Down! It’s Not New.<br />
The Change of Usage<br />Input<br />Context DB<br />Result<br />Search Engine,<br />Internal Database,<br />SNS,<br />UCC<...
Social search<br />
Real Time<br />
Real Time Search<br />Synchronous vs. Asynchronous<br />
The Power Of Social With Mobile<br />
Immediacy Is Not New In Mobile.<br />
Widget<br />Always Active<br />
Mobile + Social + Location <br />+ Discovery + Real Time<br />= The Future.<br />It is Contextual Web.<br />
Contextual Web Doesn’t<br />Ask The High Technology.<br />
Contextual Web Needs<br />A Lot Of Raw Data & Users.<br />
So, What Shall We Do?<br />
Make a Google Wave?<br />
Change The Focus.<br />
In Contextual Web,<br />Virtual World Calls<br />Real World.<br />
The Change Of Web BM<br />
Data Becomes Traffic.<br />Traffic Becomes Money.<br />
US Paid SNS Revenues<br />(Unit : Million $)<br />1600<br />1400<br />1200<br />1000<br />800<br />600<br />400<br />200<b...
Best Way To Monetize Social Media<br />- Source : Abrams Research<br />
Don’t Stack Your Service. Roll Them!<br />
“My Hope Is That The Mobile Internet Does Not Go Down The Path Of Re-creating The Internet.”<br />- Jim Ryan<br />
http://www.mobizen.pe.kr<br />
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Contextual Web

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Transcript of "Contextual Web"

  1. 1. The Next Web Is Contextual Web<br />09. 11. 17.<br />mobizen<br />
  2. 2. Please, Call Me ‘mobizen(모비즌)’.<br />MobizenMeans ‘Mobile + Netizen’.<br />Not Mobigen.<br />Don’t Call Me 모비젠.<br />
  3. 3. http://www.mobizen.pe.kr<br />http://talk.mobizen.pe.kr<br />http://tumblr.mobizen.pe.kr<br />http://meta.mobizen.pe.kr<br />http://mobizen.tossi.com<br />http://twitter.com/mobizenpekr<br />
  4. 4. My History<br />
  5. 5. I Love To Play Guitar. <br />
  6. 6. My Hobby Is…<br />
  7. 7. I Know This Kind Of Story Is Boring. <br />
  8. 8. I want something special.<br />I am not interested in you.<br />I want to get information.<br />
  9. 9. I am not interested in you.<br />I want something special.<br />I want to get information.<br />What is something special?<br />It must be information.<br />
  10. 10. We Missed Something.<br />
  11. 11. IT is<br />Information Technology.<br />
  12. 12. 아이는 어떻게 생기나요? From 지식iN<br />http://www.itviewpoint.com/91749<br />
  13. 13. Information Is<br />Mobile’s Weak Point. <br />
  14. 14. What Is The Most Important<br />In The Picture?<br />
  15. 15. We Follow Only This Amount.<br />Informations<br />Time<br />Relation<br />Prehistory<br />How<br />Who<br />Location<br />Status<br />Feel<br />With Who<br />
  16. 16. The Change Is Fast,<br />From Content To Context,<br />From Collection To Connection.<br />
  17. 17. “Collecting Data Is Less Valuable Than Connecting People”<br /> - Sean Parker, Web 2.0 Summit <br />
  18. 18. Q. What Else You Were Doing<br />While Online?<br />- Source : Microsoft<br />Online Is Not a Stand-Alone Activity.<br />
  19. 19. Share Of All Internet Activity<br />In A Week Day.<br />- Source : Microsoft<br />
  20. 20. - Image Source : Nokia<br />
  21. 21. Mobile Leads The Contextual Web.<br />
  22. 22. Why Change?<br />Advanced Features<br />And Capabilities.<br />Most Personal<br />Gadget Ever!<br />Faster Networks, Flat-rates,<br />Fewer Walled Gardens,<br />Better Interoperability.<br />- http://CEnriqueOrtiz.com<br />
  23. 23.
  24. 24. Social<br />Real Time<br />Location<br />Discovery<br />
  25. 25. Let’s See the SNS, First.<br />
  26. 26. In Korea, It’s Easy To Understand<br />What SNS Is.<br />
  27. 27.
  28. 28. 두레, 동창회,<br />계, 예비군(?)<br />제 15회 동창회 모임 안내<br />
  29. 29. Community Is Not Equal To SNS.<br />
  30. 30. ‘Individual Relation’<br />Is The Most Important In SNS.<br />
  31. 31. Mobile SNS User’s Trend<br />Latin America<br />Asia-Pacific<br />Middle East/Africa<br />W. Europe<br />North America<br />- Source : ABI Research<br />
  32. 32. SNS AD. Market Size Is Bigger.<br />- Source : eMarketer.com<br />
  33. 33. Mobile SNS<br />Service(Blog, PIMS, Message)<br />Wireless(LBS, SMS, Linkage)<br />Channel(Web, IM, E-mail)<br />PCD<br />(Personal Context Distribution)<br />Relation<br />
  34. 34. Winner Takes Everything.<br />70%<br />67%<br />
  35. 35. Mobile User More Likely To Tweet.<br />30%<br />25%<br />20%<br />% of Internet Users<br />14%<br />10%<br />8%<br />6%<br />0%<br />Dec. 08<br />Sept. 09<br />Wireless Tethered<br />- Source : Pew Internet & American Life Project Surveys<br />
  36. 36. More Device, More Likely To Tweet.<br />50%<br />40%<br />39%<br />30%<br />% of Internet Users<br />28%<br />20%<br />19%<br />10%<br />10%<br />0%<br />One Two Three Four or more<br />Use Twitter<br />- Source : Pew Internet & American Life Project Surveys<br />
  37. 37. Social Is Not Just Service, Is a Platform.<br />- Source : David Mc Lure<br />
  38. 38. Tweets Category<br />- Source : Pear Analytics LLC<br />
  39. 39. - Graph from TweetStats<br />
  40. 40. Every SNS Posts Are Good Raw Data.<br />
  41. 41. Contextual Web<br />Needs Raw Data.<br />
  42. 42. Yes, Location Is A Good Raw Data.<br />Let’s Talk About LBS.<br />
  43. 43. LBS Revenue<br />(단위 : 천만달러)<br />300<br />(37.5%)<br />500<br />(62.5%)<br />48(73.8%)<br />17(26.2%)<br />2008 2013<br />이통사 기반 LBS 매출<br />기타 LBS 매출<br />- Source : Frost & Sullivan, ABI Research<br />
  44. 44. Important Functions Consumers Want To Have On Most<br />Frequently-Used Mobile Devices<br />- Source : Mobile Entertainment Platforms and Services<br />
  45. 45. - Source : Gigaom<br />
  46. 46. Location Gives The Physical Relation.<br />
  47. 47. SNS<br />Circumference Info<br />Map<br />PCD<br />Transportation<br />Search<br />Local Information<br />Travel<br />RTLS<br />Geo IP<br />A-GPS<br />Geo Tag<br />Tower ID<br />WPS<br />Bluetooth<br />
  48. 48. Local vs. Map<br />
  49. 49. LBS Subscribers By Application<br />People & Pet Tracking<br />Game & Recreation<br />Navigation & Map<br />Infotainment<br />Enterprise<br />Community<br />- Source : ABI Research<br />
  50. 50. Restaurant<br />News & Weather<br />Munch, urbanspoon,<br />Vincinity, where<br />AP Mobile News,<br />iCoMo News,<br />Fizz Weather<br />SNS & Find buddy<br />Travel<br />Loopt, Whrrl,<br />Limbo, Zintin<br />Hotels.com, G-Park<br />Travelocity,<br />iTrans-PATH<br />Share Picture<br />Movie<br />AirMe, NearPics<br />Mobile Flickr, <br />SnapMyLife<br />BoxOffice, Showtimes,<br />OneTap Movies<br />- Source : STRABASE<br />
  51. 51. We Can use Location in Mobile Web.<br />
  52. 52. 위치정보보호법, Since 2005. 07. 28.<br />
  53. 53. Evolution to Discovery<br />
  54. 54.
  55. 55. Total Revenues From Mobile Search<br />- Source : Juniper Research<br />
  56. 56. Total Revenues From Mobile Search<br />Are You Sure?<br />- Source : Juniper Research<br />
  57. 57. We Love To Search ‘맛집’.<br />
  58. 58. Stop Guessing!<br />
  59. 59. 2008, Yahoo! Top <br />Mobile Searches<br />1. MySpace<br />2. Facebook<br />3. Craigslist<br />4. Movies<br />5. Weather<br />6. Olympics<br />7. The Dark Knight<br />8. Kim Kardashian<br />9. eBay<br />10. AIG<br />2008, AOL Top <br />Mobile Searches<br />1. MySpace<br />2. AIM<br />3. iPhone<br />4. MocoSpace<br />5. Facebook<br />6. Craigslist<br />7. Weather<br />8. Free Ringtones<br />9. MapQuest<br />10. Match.com<br />http://www.brysonmeunier.com<br />
  60. 60. Growth Of Mobile Search By Category<br />1000<br />900<br />800<br />700<br />600<br />500<br />400<br />300<br />200<br />100<br />0<br />Single User Search<br />SNS,chat,dating<br />Uncategorised<br />Adult<br />Google, yahoo & Portals<br />Music<br />Entertainment<br />Games<br />Sport<br />Personalization, Ringtones, downloads<br />Local<br />Glamour<br />Lottery<br />Travel, Motoring<br />Gambling<br />Weather<br />1 Jun 08 1 Aug 08 1 Oct 08 1 Dec 08 1 Feb 09 1 Apr 09<br />- Source : msearchgroove.com<br />
  61. 61. Search vs. Discovery<br />
  62. 62. Dynamic<br />Personalization<br />Search<br />Recommendation<br />- Source : msearchgroove.com<br />
  63. 63. Personalization Search<br />& Local Device Search<br />
  64. 64. Augmented Reality<br />
  65. 65. Calm Down! It’s Not New.<br />
  66. 66. The Change of Usage<br />Input<br />Context DB<br />Result<br />Search Engine,<br />Internal Database,<br />SNS,<br />UCC<br />Web Site,<br />E-mail,<br />SMS,<br />Mobile Contents<br />Text,<br />Voice,<br />Image,<br />Video,<br />Bar Codes,<br />Camera,<br />Location<br />
  67. 67. Social search<br />
  68. 68.
  69. 69. Real Time<br />
  70. 70. Real Time Search<br />Synchronous vs. Asynchronous<br />
  71. 71. The Power Of Social With Mobile<br />
  72. 72. Immediacy Is Not New In Mobile.<br />
  73. 73.
  74. 74. Widget<br />Always Active<br />
  75. 75. Mobile + Social + Location <br />+ Discovery + Real Time<br />= The Future.<br />It is Contextual Web.<br />
  76. 76. Contextual Web Doesn’t<br />Ask The High Technology.<br />
  77. 77. Contextual Web Needs<br />A Lot Of Raw Data & Users.<br />
  78. 78. So, What Shall We Do?<br />
  79. 79. Make a Google Wave?<br />
  80. 80. Change The Focus.<br />
  81. 81. In Contextual Web,<br />Virtual World Calls<br />Real World.<br />
  82. 82. The Change Of Web BM<br />
  83. 83. Data Becomes Traffic.<br />Traffic Becomes Money.<br />
  84. 84. US Paid SNS Revenues<br />(Unit : Million $)<br />1600<br />1400<br />1200<br />1000<br />800<br />600<br />400<br />200<br />0<br />1,405<br />1,211<br />1,005<br />811<br />627<br />502<br />2008 2009 2010 2011 2012 2013<br />- Source : Piper Jaffray<br />
  85. 85. Best Way To Monetize Social Media<br />- Source : Abrams Research<br />
  86. 86. Don’t Stack Your Service. Roll Them!<br />
  87. 87. “My Hope Is That The Mobile Internet Does Not Go Down The Path Of Re-creating The Internet.”<br />- Jim Ryan<br />
  88. 88. http://www.mobizen.pe.kr<br />
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