From Hummingbird to Hyper-Local mapping, from Conversational search to Context, from Bitcoin to Beacons... There are so many new technologies arriving which are changing the way people search, what they expect from search and how the search results are presented to them, that it is easy to believe that SEO is going to be in for a turbulent couple of years. This session will look at some technologies, from those that are starting to get established through to those that aren't yet available, and discuss the possible impacts these might have on both search and SEO.

1. brought to you by…
March 2015
LOTS OF TECHNOLOGIES THAT
WILL CHANGE THE FUTURE OF
SEARCH
10

2. source: APsource: Skybox

3. @TomAnthonySEO

4. LONDON NEW YORK SEATTLE
@TomAnthonySEO

5. The Story So Far
Hallo, München!

6. What is a search query?

7. Query
Keyword
Spoken phrase Image

8. Query
Keyword
Spoken phrase Image
Estimated
Intent

9. Query
Keyword
Spoken phrase Image
Search ‘mode’
(regular / maps / images)
Search
settingsEstimated
Intent

10. Personalisation
Search HistoryLikes/Dislikes
Query
Implicit query
aspect
Explicit query
aspect
Keyword
Spoken phrase Image
Search ‘mode’
(regular / maps / images)
Search
settings
Estimated
Intent

11. Personalisation
Search HistoryLikes/Dislikes
Query
Implicit query
aspect
Explicit query
aspect
Keyword
Spoken phrase Image
Search ‘mode’
(regular / maps / images)
Search
settings
Estimated
Intent
Device

12. 57 ‘s
source:
http://www.ted.com/talks/eli_pariser_beware_online_filter_bubbles
In 2011, Google was using:
about you to customise results.

13. query
“london tube stations”

14. explicit aspect of query
implicit aspect of query
iPhone user, on street in London
“london tube stations”

15. Context
Current
Situation
Time
Personalisation
Search History
Current
Location
Mode of Travel
Likes/Dislikes
Schedule
Companions
Query
Ancestor
Queries
Implicit query
aspect
Explicit query
aspect
Keyword
Spoken phrase Image
Search ‘mode’
(regular / maps / images)
Search
settings
Device
Anticipated
Situation
Past activities
Estimated
Intent

16. Estimated
Intent
Algorithm
Response
Search
Interface

17. Technology Categories
Context
Search
Interfaces
Smarter
Engines

18. Context

19. Hyper-Local Search:
Indoor Streetview, Beacons
& The Physical Web
Context #1

20. iBeacons

21. Beacons & Physical Web
iBeacons

22. Beacons & Physical Web
The Physical Web

23. Indoor streetview
Indoor Streetview
http://goo.gl/maps/BRTPC

24. Wearables:
Google Glass, Activity
Trackers & Smart Watches
Context #2

25. source: Jack Morgan
Smart Glasses

26. NBEDACTIVITY TRACKER
Smart Watches

27. NBEDACTIVITY TRACKER
Android Activity Recognition API

28. Mobile:
‘Mobile is now a behaviour,
not a device’
Context #3

29. “Mobile is now a behaviour, not a device.
People are using screens interchangeably
and simultaneously throughout the day. And
we really think about the user and the
context rather than a particular form factor
or device.”
OMID KORDESTANI
GOOGLE

30. Search Interfaces

31. APIs and the
death of the Web
Interfaces #1
decline

32. web
usag
e
time

33. Apps

34. source: Tesco
APIs allow actions

35. source: Tesco
APIs allow actions

36. Cards
Interfaces #2

37. Cards

38. 38
Cards
source: http://blog.intercom.io/the-end-of-apps-as-we-know-them/

39. App Indexing
Interfaces #3

40. App Index

41. App Deep Link

42. Natural Language,
Intent-revision &
multi-step queries
Interfaces #4

43. “The conversational component opens up a
dimension of ‘did you mean?’ or ‘have you
thought about it this way?”
JOHN BOYD, GOOGLE
MARCH 2013

44. Old Model: Multiple Queries
Query
Algorithm
Response
Revised
Query Algorithm
Response

45. New Model: Single Multi-step Query
Query
Algorithm
Response
Additional
Input
Algorithm
Revised
Response

46. Augmented Reality
Interfaces #5

47. NBED FINAL:
Holo Lens Video
Microsoft Hololens

48. Shared Screens
Interfaces #6

49. source: Microsoft
Chromecast

50. source: Microsoft
Shared Screens

51. Idea
Language Independent
Search?

52. Hallo, SMX München!
Ich spreche Deutsch!

53. WordLens

54. Smarter Search Engines

55. 1
The Knowledge Vault
&
The ‘death’ of
Structured Data?
Smarter SE #1

56. Knowledge Vault
Knowledge Graph

58. Wolfram Alpha Language

59. 1
“a picture is worth a 1000
words”
Smarter SE #2

64. “Two pizzas sitting on top of a stove top oven”

66. 1
Indexing to
Understanding
Smarter SE #3

67. index
ˈɪndɛks/
A set of items each of which specifies one of the records of
a file and contains information about its address.

69. King - Man + Woman = Queen

70. NBED FINAL:
Hummingbird
Hummingbird

71. 1
Email 2.0
Smarter SE #4

72. Actions in Emails

73. Email Markup

76. Before this decade is out, we will
have a smart priority inbox that will
find for us the 10 most important
emails we've received and handle
the rest without us having to touch
them.
TOM AUSTIN, GARTNER
AUGUST 2014

77. Danke schön!
Follow me:
@TomAnthonySEO