Recent Internet and Communications Technologies and Business Mind (2/4)

PART 2
Copyright © 2016 Hanmin JungRecent ICT Trends and Business Mind
Hanmin Jung
Chief Researcher, Korea Institute of Science & Technology Information
Full Professor, University of Science and Technology
Visiting Professor, Central Officials Training Institute
Visiting Fellow, University of Southampton
Guest Professor, University of Graz

Agenda
1. Online Business Model
2. Web Evolution
3. Information Service
Copyright © 2016 Hanmin JungRecent ICT Trends and Business Mind 2
2. Web Evolution

Agenda
2. Web Evolution
2. Web Evolution

Google Business Model
https://google.co.kr/

Naver Business Model
http://search.naver.com/search.naver?where=nexearch&query=%ED%95%B4%EC%99%B8%EC%97%AC%ED%96%89&sm=top_hty&fbm=0&ie=utf8

Naver Keyword Advertisement
https://www.youtube.com/watch?v=3_QDhSAH-qA

http://www.youtube.com/watch?v=SVFC6I3QORc

http://searchad.naver.com/

Market History
http://theermann.typepad.com/marc_theermann/2009/02/years-it-took-to-reach-a-market-audience-of-50-million.html

On The Floor ft. Pitbull
http://www.youtube.com/watch?v=t4H_Zoh7G5A

Gangnam Style, Gentleman (NBC Today Show)
http://www.youtube.com/watch?v=9ssetwtUtlE

YouTube Business Model
About 5.1 million dollars! (2016.4)

YouTube Business Model ($0. 1~0. 3 per View)
http://www.youtube.com/watch?v=LDeycPLVQ-o

Let It Go (Original)
http://www.youtube.com/watch?v=kHue-HaXXzg

Alex Boyé (Africanized Tribal Cover)
http://www.youtube.com/watch?v=DAJYk1jOhzk
About 150 thousand dollars! (2016.4)

YouTube Vlogger
http://www.youtube.com/user/RomanAtwood/featured

7:3 (Gold Standard)
http://stockfresh.com/files/t/threeart/m/11/1867421_stock-photo-pie-chart-30---70-percent.jpg

Mobile App Business Model
n Kakao Games
http://www.channelit.co.kr/news/photo/201307/378158_368092_3642.jpg

7:3 (Gold Standard)
http://www.gametoc.co.kr/news/photo/201305/9042_17195_2838.jpg

Afreeca TV BJ
http://afevent2.afreeca.com:8120/app/starbj/index.php?bestbj

Agenda
2. Web Evolution
2. Web Evolution

Web 1.0 ~ 4.0
Building a better infrastructure for the Web

Information
http://netdna.webdesignerdepot.com/uploads/2012/06/yahoo-1997.jpg

People
http://www.danpontefract.com/wp-content/uploads/2012/02/facebook-friends-3211.jpg

Knowledge
http://data.gov.uk/
27

Intelligence

Main Characters of Web
Web 1.0 -> Web 2.0 Web 3.0 -> Web 4.0
http://www.circuitstoday.com/wp-content/uploads/2013/05/web_development.jpg

Agenda
2. Web Evolution
2. Web Evolution

Information Service (on IoT)
Context
Sensors
Contents
Big Data
Cloud Service
Cloud computing
Connected Device
Smartphones
Connected cars
Context
Sensors
Connected Device
Smartphones
Connected cars
4C

Context
“Your computer doesn’t know where you are, what you know, what you’re doing.
We’re trying to make devices work,
to understand your context and what you might need.
We’re just starting to work on Android Wear, for example.
Having computing understand you — we haven’t done that yet.” by Larry Page
“Your computer doesn’t know where you are, what you know, what you’re doing.
We’re trying to make devices work,
to understand your context and what you might need.
We’re just starting to work on Android Wear, for example.
Having computing understand you — we haven’t done that yet.” by Larry Page
http://blog.ted.com/2014/03/19/computing-is-still-too-clunky-charlie-rose-and-larry-page-in-conversation/

Context-awareness

RFID Chips

Chip Under Skin
http://thenewspointer.blogdns.com/thenewspointer/wp-content/uploads/2008/06/rfid_hand_1.jpg
http://barnabasnagy.com/wp-content/uploads/2009/03/amal-xray-rfid.jpg

RFID Lock Used by Customs
http://postfiles9.naver.net/20130529_168/llblucll_1369793475928f1wbP_JPEG/DSC05207.JPG?type=w1

• Hypothetical wireless network of tiny
microelectromechanical sensors,
robots, or devices, that can detect
light, temperature, or vibration
Smart Dust
http://www.nanotech-now.com/images/smartdust1-medium.jpg

Context
Sensors
Contents
Big Data
Cloud Service
Cloud computing
Connected Device
Smartphones
Connected cars
4C
Context
Sensors
Connected Device
Smartphones
Connected cars

The Chasm – Primary Focus of Marketing
http://images.anandtech.com/doci/8810/Crossing-the-Chasm.jpg

Smartphone
http://i-cdn.phonearena.com/images/reviews/190977-image/Samsung-Galaxy-S7-edge-vs-Apple-iPhone-6s-Plus-05.jpg

Smartphone Penetration by Country
https://smsglobal.cachefly.net/assets/smartphone-ownership-by-country-infographic.jpg

Position of Smartphone on the Curve
About 16~17% for Smartphone
(Korea & World wide, 2010.12, 2015.10)
About 20, 40%, 60%, 80%, 83% for Smartphone
(Korea, 2011.3, 2011.11, 2012.8, 2014.4, 2015.7)
95.5% for Mobile phone
http://www.smsglobal.com/thehub/smartphone-ownership-usage-and-penetration/

Definition of Smartphone
http://sitesgadget.com/wp-content/uploads/2012/10/Smartphone-Definition-Is-Following-The-Time-Wallpaper.jpg

Definition of Car

Sensors in Connected Car
https://cdn-360-content.s3.amazonaws.com/uploads/2013/11/car-sensors.jpg

Automotive Diagnostic Equipment
https://i.ytimg.com/vi/O1jwgVhdMso/maxresdefault.jpg

Android Sensor Box (Galaxy S6 Edge+)
http://www.iphone-droid.net/samsung-galaxy-s6-edge-plus-review/

Instruments? (Atomic Tom)
https://www.youtube.com/watch?v=M_IKGytM0z4

Film Camera? (Short Film 4K in Mougins)
https://www.youtube.com/watch?v=uG-zqca5A5M

Car? (Toyota Fun-Vii)
https://www.youtube.com/watch?v=3koUYw15FZo

Samsung Galaxy S7 Unpacked 2016
https://www.youtube.com/watch?v=TwsWgD5iMQA

Samsung's Profit Beats Forecast
Thanks to Early Phone Debut
The South Korean company said Thursday
it earned 5.3 trillion won ($4.6 billion) in the last quarter,
up 14 percent from 4.6 trillion won a year earlier.
Samsung's mobile business posted its biggest profit in nearly two years,
raking up 3.9 trillion won ($3.4 billion) in operating profit.
The second quarter earnings in the mobile and semiconductor businesses
will be steady and the consumer electronics
and display businesses will improve, he said.
http://abcnews.go.com/Technology/wireStory/samsungs-1q-profit-14-percent-early-phone-debut-38721362
The South Korean company said Thursday
it earned 5.3 trillion won ($4.6 billion) in the last quarter,
up 14 percent from 4.6 trillion won a year earlier.
Samsung's mobile business posted its biggest profit in nearly two years,
raking up 3.9 trillion won ($3.4 billion) in operating profit.
The second quarter earnings in the mobile and semiconductor businesses
will be steady and the consumer electronics
and display businesses will improve, he said.

Apple iPhone 6s Sep. Event 2015
https://www.youtube.com/watch?v=0qwALOOvUik

Rotten Apple –
Stock Plunges 8% on Earnings, Revenue Miss
The tech giant said it saw fiscal second-quarter
earnings of $1.90 per diluted share on $50.56 billion in revenue.
That revenue figure was a roughly 13 percent decline
against $58.01 billion in the comparable year-ago period —
representing the first year-over-year quarterly sales drop since 2003.
Tim Cook, Apple’s CEO.
“We are very happy with the continued strong growth in revenue from Services,
thanks to the incredible strength of the Apple ecosystem
and our growing base of over one billion active devices.”
http://www.cnbc.com/2016/04/26/apple-reports-fy-second-quarter-earnings.html
The tech giant said it saw fiscal second-quarter
earnings of $1.90 per diluted share on $50.56 billion in revenue.
That revenue figure was a roughly 13 percent decline
against $58.01 billion in the comparable year-ago period —
representing the first year-over-year quarterly sales drop since 2003.
Tim Cook, Apple’s CEO.
“We are very happy with the continued strong growth in revenue from Services,
thanks to the incredible strength of the Apple ecosystem
and our growing base of over one billion active devices.”

How Can The Two Combine for 105% of Profits?
http://www.phonearena.com/news/Apple-accounted-for-91-of-smartphone-profits-last-year_id78318

Google I/O Conference
www.youtube.com/watch?v=wtLJPvx7-ys

Context
Sensors
Contents
Big Data
Cloud Service
Cloud computing
Connected Device
Smartphones
Connected cars
4C
Context
Sensors
Connected Device
Smartphones
Connected cars

Smart Work
http://files.thinkpool.com/files/bbs/2010/07/21/%EC%8A%A4%EB%A7%88%ED%8A%B8%EC%9B%8C%ED%81%AC1.jpg
60

Cloud Computing
http://simpleroot.com/wp-content/uploads/2012/10/Remote-Cloud-Computing.jpg
61

Naver Cloud Services
http://inside.naver.com/

iCloud – 建前 & 本音
http://www.youtube.com/watch?v=01whICoV1iY

Needs of Cloud Computing

Cloud Workload Patterns
http://elekslabs.com/wp-content/uploads/2012/12/cc-patterns.png

Virtualization
https://vinf.files.wordpress.com/2009/04/image27.png

Service Bus with Load Balancing
http://4.bp.blogspot.com/-hd43MVjurPg/T31oXqdzwNI/AAAAAAAAA_Y/Eoq5HSPufL0/s1600/StratosLiveDeploymentArchitectureNew.png

X-as a Service
http://com.kii.community.us-west-2.s3.amazonaws.com/44b3f8ebc259ad9ab01975d4e84f01f25d7d35023.png

Netflix – SaaS
http://dl9fvu4r30qs1.cloudfront.net/11/06/c23caaee481db17bf18985413124/netflix.jpg

Data Ownership in the Cloud

Business Strategy of Cloud Services
• Lock-in: becoming loyal & subordinating
• Churn-in: fishing by social networks
• Cross-selling: Releasing new services
• Up-selling: free to fee-charging
http://lshsblog.blogspot.com/2011/02/n-screen.html

Up-Selling (Dropbox Pro)
http://static1.squarespace.com/static/50b365ffe4b0c512afb3c2a8/t/5254173ce4b07386c542ff4a/1381242687682/sharepoint-skydrive-pro-vs-dropbox-2.png

Up-Selling (iCloud)
https://9to5mac.files.wordpress.com/2015/09/img_2586.jpg?w=1000&h=562

Up-Selling (YouTube Red)
https://i.ytimg.com/vi/YL9RetC0ook/maxresdefault.jpg

Google Maps Cost
https://developers.google.com/maps/faq?csw=1#tos_pricing

Context
Sensors
Contents
Big Data
Cloud Service
Cloud computing
Connected Device
Smartphones
Connected cars
4C
77
Context
Sensors
Connected Device
Smartphones
Connected cars

Agenda
1. Nature of Data
2. Data Trends
3. Interactions for IoT
4. Issues on IoT
5. Meanings of IoT
1. Nature of Data
2. Data Trends
4. Issues on IoT
5. Meanings of IoT

Agenda
1. Nature of Data
2. Data Trends
4. Issues on IoT
5. Meanings of IoT
1. Nature of Data
2. Data Trends
4. Issues on IoT
5. Meanings of IoT

Nature of Data
http://izquotes.com/quotes-pictures/quote-i-have-no-data-yet-it-is-a-capital-mistake-to-theorize-before-one-has-data-insensibly-one-begins-arthur-conan-doyle-305167.jpg

Global Search Engine Market Share (2012)
http://www.relentlesstechnology.com/insights/search-engines.html

USA Search Engine Market Share
https://www.logicmediazone.com/images/blog/search-engine-market-share-2015-infographic-large.jpg

Canadian Search Engine Market Share
http://www.experian.com/marketing-services/online-trends-canada.html

Korean Search Engine Market Share
http://www.theegg.com/wp-content/uploads/2015/01/korean-Search-engine-market-share2014.jpg

Sense of Proportion (Populations)
http://www.crtc.gc.ca/eng/publications/reports/PolicyMonitoring/2014/images/image161.jpg

Asian Search Engine Market Share (2012)
http://www.my-life-in-china.com/online-marketing/asia-search-engine-market-shares-2012-2013/

Sense of Proportion (Internet Speed)
http://wearesocial.sg/wp-content/uploads/2016/01/Slide028.png

Search Engine Market Share
Search Engine Market Share =
f(Populations,
Internet Speed,
Local Search Engines,
Emotional Responsiveness,
…)
Search Engine Market Share =
f(Populations,
Internet Speed,
Local Search Engines,
Emotional Responsiveness,
…)

Number of Movie Audiences (Korea)
http://www.kobis.or.kr/kobis/business/stat/boxs/findFormerBoxOfficeList.do

Statistical Distortion
http://www.google.com/trends/

Elsa Dress
http://3.bp.blogspot.com/-S0C0tA-tbRE/UtsqYxpdWrI/AAAAAAAABtE/JfN0AiCmtJM/s1600/RMH_9108.jpg

Let It Go
http://3.bp.blogspot.com/-S0C0tA-tbRE/UtsqYxpdWrI/AAAAAAAABtE/JfN0AiCmtJM/s1600/RMH_9108.jpg

Data Cleaning (Noise Filtering)
http://www.google.com/trends/

Nature of Data
http://inspireicons.com/wp-content/uploads/2014/09/Michael-schumacher-poster.jpg

Agenda
1. Nature of Data
2. Data Trends
4. Issues on IoT
5. Meanings of IoT
1. Nature of Data
2. Data Trends
4. Issues on IoT
5. Meanings of IoT

Data Trends
Web -> Social -> Thing
“The next Google or Facebook may well be
an Internet of Things company.”
by R. MacManus, ReadWriteWeb
Web -> Social -> Thing
“The next Google or Facebook may well be
an Internet of Things company.”
by R. MacManus, ReadWriteWeb

Social Data
http://www.youtube.com/user/TworldTV

Mobile Phones in Concert
https://c2.staticflickr.com/4/3705/13283079685_4639b0586b_b.jpg

Communication with Phones in Concert
https://www.youtube.com/watch?v=FvdB77S_vXI

Internet of Things (IoT)
http://www.marketsandmarketsblog.com/wp-content/uploads/2014/06/Internet-of-Things-Trillion-Dollar-Industry.png

Definition of ‘Thing’
http://www.merriam-webster.com/dictionary/thing

Internet of Things (IoT)
https://inventrom.files.wordpress.com/2014/11/things.jpg

Web Architecture
http://2.bp.blogspot.com/-4AD8cYgyAG0/Tg3wNEFIrwI/AAAAAAAAAP8/b-978mdMNko/s1600/osi-model-7-layers.png

Web of Things (WoT)
http://venturebeat.com/2014/12/12/google-launches-the-open-web-of-things-inviting-research-proposals-to-advance-the-internet-of-things/

Machine (Thing) Data
http://www.youtube.com/user/TworldTV

Coca-cola Amatil
http://www.youtube.com/watch?v=KRYRxYz3uFE

Definition of ‘Big Data’
https://en.wikipedia.org/wiki/Big_data

Use Cases of Big Data
"Three Big Data Case Studies“, Atidan Report

3V’s in Big Data Story Map
https://infocus.emc.com/wp-content/uploads/2013/05/Screen-Shot-2013-05-01-at-12.49.52-PM.png

4V’s of Big Data
http://i1.wp.com/www.ibmbigdatahub.com/sites/default/files/infographic_file/4-Vs-of-big-data.jpg

Devices, Cloud Computing to Big Data
http://images.anandtech.com/doci/8810/cost.png

Digital Enterprise Vision for IoT
http://dcinno.streetwise.co/2015/03/16/microsoft-msft-convergence-2015-announces-azure-iot-suite/

Smartphone-centered IoT
http://dcinno.streetwise.co/2015/03/16/microsoft-msft-convergence-2015-announces-azure-iot-suite/

Data Exchange Platform – SAMI
https://www.youtube.com/watch?v=ul4_9JAzD7I

Connected Toy – Sphero Robotic Ball
https://www.youtube.com/watch?v=spyQ5i1Hu9E

Lineable – Wearable, IoT, and Crowdsourcing
http://lineable.net/en/

Oracle Team USA – America’s Cup in 2013
http://iq.intel.com/big-data-steers-recreational-sailing-team-race-across-pacific/

Sailing Technology from Oracle Team USA
http://blogs.intel.com/iq/files/2014/11/Systems.jpg

Beacon Communication
https://www.youtube.com/watch?v=sUIqfjpInxY

Beacon Coupons
https://www.youtube.com/watch?v=fAWFX3FgwBM

Agenda
1. Nature of Data
2. Data Trends
4. Issues on IoT
5. Meanings of IoT
1. Nature of Data
2. Data Trends
4. Issues on IoT
5. Meanings of IoT

Different Duty-cycle Operations on IoT Devices
http://nordicapis.com/the-state-of-iot-information-design-why-every-iot-device-needs-an-api/

IoT Device Diversity
http://eecatalog.com/caciufo/wp-content/uploads/2014/06/IoT-devices.png

Diverse UI (Screens)
how-to-design-speech-user-interfaces-for-internet-of-things-connected-devices-sxsw-2015-150318091602-conversion-gate01

Interaction for IoT – Golf R Touch
http://www.youtube.com/watch?v=WOOdXmm6OC0

Interaction for IoT –
Tangible Interface with Physical Objects
https://www.youtube.com/watch?v=m9lZfnRrM4Y

Interaction for IoT –
User Behavior as Input for Nest Thermostat
Behavioral input minimizes the cognitive effort required from the user.
http://studioscience.com/interaction-design-within-the-internet-of-things/

Agenda
1. Nature of Data
2. Data Trends
4. Issues on IoT
5. Meanings of IoT
1. Nature of Data
2. Data Trends
4. Issues on IoT
5. Meanings of IoT

Out of Sync with One Another
http://uxmag.com/sites/default/files/uploads/rowland-ux-and-iot/rowland-ux-and-iot-fig-8.png

Energy Harvesting
http://cdn.wonderfulengineering.com/wp-content/uploads/2013/11/Free-Electricity-Folks.png

Energy Harvesting from Human Body
The thermal energy from the human body
has the potential to provide power
for future generations of wearable electronics devices
integrated onto clothing
http://advancedtextilessource.com/2015/03/personal-power-source/

Harvesting Energy from Humans
http://www.naomikizhner.com/#!final-project--energy-addicts/c7q0

3秒クッキング – エビフライ
http://www.youtube.com/watch?v=fcu7cGCosoo

3秒クッキング – 爆速餃子
https://www.youtube.com/watch?v=4ViwSeuWVfE

Device Flood
"Michael Nelson, the former director of Internet Technology at IBM,
and the former director of Technology Policy
with the Federal Communications Commission,
and advisor to Al Gore.
Within 5-10 years,
Nelson expects that 100 billion devices will be connected to the net.
“Trying to determine the market size of the Internet of Things
is like trying to calculate the market for plastics, circa 1940.
At that time, it was difficult to imagine that plastics could be in everything.
If you look at information processing in the same way,
you begin to see the vast range of objects
into which logic, processors, or actuators could be embedded.”
in ‘The Internet of things: Networked objects and smart devices’
"Michael Nelson, the former director of Internet Technology at IBM,
and the former director of Technology Policy
with the Federal Communications Commission,
and advisor to Al Gore.
Within 5-10 years,
Nelson expects that 100 billion devices will be connected to the net.
“Trying to determine the market size of the Internet of Things
is like trying to calculate the market for plastics, circa 1940.
At that time, it was difficult to imagine that plastics could be in everything.
If you look at information processing in the same way,
you begin to see the vast range of objects
into which logic, processors, or actuators could be embedded.”
in ‘The Internet of things: Networked objects and smart devices’

Castle Gate at Salisbury
http://quizzicaleyebrow.files.wordpress.com/2011/03/pict0044.jpg

Bottleneck in Gate
http://quizzicaleyebrow.files.wordpress.com/2011/03/pict0044.jpg

Mobile Telephony Standards
http://en.wikipedia.org/wiki/Template:Comparison_of_mobile_Internet_standards

5G – The Real Star of MWC 2016
http://www.engadget.com/2016/02/27/5g-is-finally-taking-shape-this-year/

Requirements for 5G Networks
• Data rates of several tens of megabits per second should
be supported for tens of thousands of users
• 1 gigabit per second to be offered simultaneously to many
workers on the same office floor
• Several hundreds of thousands of simultaneous
connections to be supported for massive sensor
deployments
• Spectral efficiency should be significantly enhanced
compared to 4G
• Coverage should be improved
• Signaling efficiency should be enhanced
• Latency should be reduced significantly compared to LTE
https://en.wikipedia.org/wiki/5G
• Data rates of several tens of megabits per second should
be supported for tens of thousands of users
• 1 gigabit per second to be offered simultaneously to many
workers on the same office floor
• Several hundreds of thousands of simultaneous
connections to be supported for massive sensor
deployments
• Spectral efficiency should be significantly enhanced
compared to 4G
• Coverage should be improved
• Signaling efficiency should be enhanced
• Latency should be reduced significantly compared to LTE

Agenda
1. Nature of Data
2. Data Trends
4. Issues on IoT
5. Meanings of IoT
1. Nature of Data
2. Data Trends
4. Issues on IoT
5. Meanings of IoT

Ubiquitous to IoT
Computing
Anytime,
Anyplace,
Anywhere
Chris Ferraro, "Control Your World Using the Salesforce1 Platform (IoT)", 2014.
Automation of
Anything
from Anywhere

Capabilities of Smart, Connected Products
https://hbr.org/resources/images/article_assets/2014/10/R1411C_B.png

“A lot of times, people don’t know what they want until you show it to them.”
by Steve Jobs
“Many people won’t be convinced until they’ve seen it for themselves.”
by Jakob Nielsen
jhm@kisti.re.kr

Recent Internet and Communications Technologies and Business Mind (2/4)

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