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Mobile Roadie - CB Web Presentation
 

Mobile Roadie - CB Web Presentation

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Michael Schneider at CB Web in Paris - 13 April 2010

Michael Schneider at CB Web in Paris - 13 April 2010

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Mobile Roadie - CB Web Presentation Mobile Roadie - CB Web Presentation Presentation Transcript

  • Mobile is the fastest moving industry in history, and probably the most important for brands.
  • Mobile Today
  • Mobile Today • 5 billion mobile phone users in the world
  • Mobile Today • 5 billion mobile phone users in the world • Over 85 million iPhone and iPod touch users
  • Mobile Today • 5 billion mobile phone users in the world • Over 85 million iPhone and iPod touch users • iPad sold over 350,000 devices in first day in US, over 1,000,000 apps downloaded first day
  • Mobile Today • 5 billion mobile phone users in the world • Over 85 million iPhone and iPod touch users • iPad sold over 350,000 devices in first day in US, over 1,000,000 apps downloaded first day • iPhone users spend 30+ minutes PER DAY in apps
  • Mobile Today • 5 billion mobile phone users in the world • Over 85 million iPhone and iPod touch users • iPad sold over 350,000 devices in first day in US, over 1,000,000 apps downloaded first day • iPhone users spend 30+ minutes PER DAY in apps • By 2013, more people will access internet from mobile devices than computers
  • Mobile Today • 5 billion mobile phone users in the world • Over 85 million iPhone and iPod touch users • iPad sold over 350,000 devices in first day in US, over 1,000,000 apps downloaded first day • iPhone users spend 30+ minutes PER DAY in apps • By 2013, more people will access internet from mobile devices than computers • Huge opportunity to promote brand and engage with customers
  • Why Apps?
  • Why Apps? 7
  • Why Apps? • Focus on a brand 7
  • Why Apps? • Focus on a brand • Web is distracting 7
  • Why Apps? • Focus on a brand • Web is distracting • User experience/interface 7
  • Why Apps? • Focus on a brand • Web is distracting • User experience/interface • More users are “searching” via apps than web 7
  • Burden of Technology Build vs. Buy
  • What makes a great app? 9
  • What makes a great app? Great User-Experience
  • What makes a great app? Great User-Experience • Beautiful presentation
  • What makes a great app? Great User-Experience • Beautiful presentation • Way to interact for users
  • What makes a great app? Great User-Experience
  • What makes a great app? Great User-Experience • The best apps leverage unique iPhone features
  • What makes a great app? • Great content
  • What makes a great app? • Great content • Interesting presentation
  • What makes a great app? • Push notifications at an event • Brand presence
  • What makes a great app?
  • What makes a great app? • Integration of other interesting services
  • What makes a great app?
  • What makes a great app? • Keeping the app up to date and relevant
  • 16
  • Example - Madonna App
  • Example - Madonna App
  • Example - Madonna App
  • Example - Madonna App
  • Example - Madonna App
  • Example - Madonna App
  • Example - Madonna App
  • Example - Madonna App
  • Example - Madonna App
  • Example - Madonna App
  • Example - Madonna App
  • Example - Madonna App
  • Example - Madonna App
  • Example - Madonna App
  • 18
  • Thank you.