Mobile Roadie - CB Web Presentation
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Mobile Roadie - CB Web Presentation

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Michael Schneider at CB Web in Paris - 13 April 2010

Michael Schneider at CB Web in Paris - 13 April 2010

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Transcript

  • 1. Mobile is the fastest moving industry in history, and probably the most important for brands.
  • 2. Mobile Today
  • 3. Mobile Today • 5 billion mobile phone users in the world
  • 4. Mobile Today • 5 billion mobile phone users in the world • Over 85 million iPhone and iPod touch users
  • 5. Mobile Today • 5 billion mobile phone users in the world • Over 85 million iPhone and iPod touch users • iPad sold over 350,000 devices in first day in US, over 1,000,000 apps downloaded first day
  • 6. Mobile Today • 5 billion mobile phone users in the world • Over 85 million iPhone and iPod touch users • iPad sold over 350,000 devices in first day in US, over 1,000,000 apps downloaded first day • iPhone users spend 30+ minutes PER DAY in apps
  • 7. Mobile Today • 5 billion mobile phone users in the world • Over 85 million iPhone and iPod touch users • iPad sold over 350,000 devices in first day in US, over 1,000,000 apps downloaded first day • iPhone users spend 30+ minutes PER DAY in apps • By 2013, more people will access internet from mobile devices than computers
  • 8. Mobile Today • 5 billion mobile phone users in the world • Over 85 million iPhone and iPod touch users • iPad sold over 350,000 devices in first day in US, over 1,000,000 apps downloaded first day • iPhone users spend 30+ minutes PER DAY in apps • By 2013, more people will access internet from mobile devices than computers • Huge opportunity to promote brand and engage with customers
  • 9. Why Apps?
  • 10. Why Apps? 7
  • 11. Why Apps? • Focus on a brand 7
  • 12. Why Apps? • Focus on a brand • Web is distracting 7
  • 13. Why Apps? • Focus on a brand • Web is distracting • User experience/interface 7
  • 14. Why Apps? • Focus on a brand • Web is distracting • User experience/interface • More users are “searching” via apps than web 7
  • 15. Burden of Technology Build vs. Buy
  • 16. What makes a great app? 9
  • 17. What makes a great app? Great User-Experience
  • 18. What makes a great app? Great User-Experience • Beautiful presentation
  • 19. What makes a great app? Great User-Experience • Beautiful presentation • Way to interact for users
  • 20. What makes a great app? Great User-Experience
  • 21. What makes a great app? Great User-Experience • The best apps leverage unique iPhone features
  • 22. What makes a great app? • Great content
  • 23. What makes a great app? • Great content • Interesting presentation
  • 24. What makes a great app? • Push notifications at an event • Brand presence
  • 25. What makes a great app?
  • 26. What makes a great app? • Integration of other interesting services
  • 27. What makes a great app?
  • 28. What makes a great app? • Keeping the app up to date and relevant
  • 29. 16
  • 30. Example - Madonna App
  • 31. Example - Madonna App
  • 32. Example - Madonna App
  • 33. Example - Madonna App
  • 34. Example - Madonna App
  • 35. Example - Madonna App
  • 36. Example - Madonna App
  • 37. Example - Madonna App
  • 38. Example - Madonna App
  • 39. Example - Madonna App
  • 40. Example - Madonna App
  • 41. Example - Madonna App
  • 42. Example - Madonna App
  • 43. Example - Madonna App
  • 44. 18
  • 45. Thank you.