Mobile is the fastest growing industry and most important for brands. The document discusses mobile trends today, including over 5 billion mobile users worldwide and over 85 million iPhone users. It notes the iPad sold over 350,000 devices on its first day and over 1 million apps were downloaded. The document advocates for developing mobile apps to focus on brands, improve the user experience, and leverage unique mobile features. It provides tips for creating great apps like beautiful design, engaging content, and regular updates. An example app from Madonna demonstrates integrating services to strengthen the brand presence on mobile.

2. Mobile is the fastest moving industry
in history, and probably the most
important for brands.

3. Mobile Today

4. Mobile Today
• 5 billion mobile phone users in the world

5. Mobile Today
• 5 billion mobile phone users in the world
• Over 85 million iPhone and iPod touch users

6. Mobile Today
• 5 billion mobile phone users in the world
• Over 85 million iPhone and iPod touch users
• iPad sold over 350,000 devices in first day in US,
over 1,000,000 apps downloaded first day

7. Mobile Today
• 5 billion mobile phone users in the world
• Over 85 million iPhone and iPod touch users
• iPad sold over 350,000 devices in first day in US,
over 1,000,000 apps downloaded first day
• iPhone users spend 30+ minutes PER DAY in
apps

8. Mobile Today
• 5 billion mobile phone users in the world
• Over 85 million iPhone and iPod touch users
• iPad sold over 350,000 devices in first day in US,
over 1,000,000 apps downloaded first day
• iPhone users spend 30+ minutes PER DAY in
apps
• By 2013, more people will access internet from
mobile devices than computers

9. Mobile Today
• 5 billion mobile phone users in the world
• Over 85 million iPhone and iPod touch users
• iPad sold over 350,000 devices in first day in US,
over 1,000,000 apps downloaded first day
• iPhone users spend 30+ minutes PER DAY in
apps
• By 2013, more people will access internet from
mobile devices than computers
• Huge opportunity to promote brand and engage
with customers

12. Why Apps?

13. Why Apps?
7

14. Why Apps?
• Focus on a brand
7

15. Why Apps?
• Focus on a brand
• Web is distracting
7

16. Why Apps?
• Focus on a brand
• Web is distracting
• User experience/interface
7

17. Why Apps?
• Focus on a brand
• Web is distracting
• User experience/interface
• More users are “searching” via apps
than web
7

18. Burden of Technology
Build vs. Buy

19. What makes a great app?
9

20. What makes a great app? Great User-Experience

21. What makes a great app? Great User-Experience
• Beautiful presentation

22. What makes a great app? Great User-Experience
• Beautiful presentation
• Way to interact for users

23. What makes a great app? Great User-Experience

24. What makes a great app? Great User-Experience
• The best apps leverage
unique iPhone features

25. What makes a great app?
• Great content

26. What makes a great app?
• Great content
• Interesting presentation

27. What makes a great app?
• Push notifications at an
event
• Brand presence

28. What makes a great app?

29. What makes a great app?
• Integration of other
interesting services

30. What makes a great app?

31. What makes a great app?
• Keeping the app up to date and relevant

32. 16

33. Example - Madonna App

34. Example - Madonna App

35. Example - Madonna App

36. Example - Madonna App

37. Example - Madonna App

38. Example - Madonna App

39. Example - Madonna App

40. Example - Madonna App

41. Example - Madonna App

42. Example - Madonna App

43. Example - Madonna App

44. Example - Madonna App

45. Example - Madonna App

46. Example - Madonna App

47. 18

50. Thank you.