Here is a path to sparkle a new B2C product for a company that was once called "the fastest growing company in the world " by Fortune magazine.
Have fun !
Apple Computer, Inc. is an American multinational corporation that designs and sells consumer electronics, computer software, and personal computers.
June 2012
Apple Computer, Inc. is an American multinational corporation that designs and sells consumer electronics, computer software, and personal computers.
June 2012
iPhone is more than 10 years old and creating applications for this platform has become a de-facto standard. It is obvious that the demand for iOS supported products is there. Understand how to leverage this ever-growing market, by providing meaningful user experiences and finding the talent you need to make it happen.
The Korean takeover of Indian Consumer Electronics MarketSri Mukha Balaji
A SWOT analysis of how seemingly underdogs took on the Market giants with small strides showing definitive outcomes.
Describes what resulted in opening of Indian Consumer Electronics market overwhelming it with Korean Engineering.
Mobile has become one of the most prominent platforms that every business should consider having a mobile strategy to best reach or engage their audience.
Beyond the Desktop: Sites and Apps for Phones and TabletsWebvanta
How to design mobile sites and apps without getting buried in technology. Choosing what platforms to support, tradeoffs between mobile sites and native apps, design considerations for small screens and touchscreens.
iPhone is more than 10 years old and creating applications for this platform has become a de-facto standard. It is obvious that the demand for iOS supported products is there. Understand how to leverage this ever-growing market, by providing meaningful user experiences and finding the talent you need to make it happen.
The Korean takeover of Indian Consumer Electronics MarketSri Mukha Balaji
A SWOT analysis of how seemingly underdogs took on the Market giants with small strides showing definitive outcomes.
Describes what resulted in opening of Indian Consumer Electronics market overwhelming it with Korean Engineering.
Mobile has become one of the most prominent platforms that every business should consider having a mobile strategy to best reach or engage their audience.
Beyond the Desktop: Sites and Apps for Phones and TabletsWebvanta
How to design mobile sites and apps without getting buried in technology. Choosing what platforms to support, tradeoffs between mobile sites and native apps, design considerations for small screens and touchscreens.
Building Great Products - A First Round Capital Masterclass by Mike BerkleyMike Berkley
The deck from Mike Berkley's First Round Capital Masterclass on Building Great Products.
Topics included:
- The key attributes that make a product great
- Product greatness dissected along 2 dimensions: Utility & Efficiency
- How balancing Utility & Efficiency affects product strategy
- Product greatness from the lens of disruptive business models
- Product greatness from the lens of emotional resonance and heart
This presentation investigates the current state of Apple Inc. which an American corporation that specializes in consumer electronics and software and examines the predicted future advancements of Apple Inc. Brief history of Apple Inc. and its current profile is initially outlined. The discussion then focuses on the founder (Steve Jobs), Products, Competitors and Strategic alliances of apple Inc. The performance of Apple Inc. is examined in relation to two main criteria: external (Porter’s Five Forces Model) and internal analysis (SWOT). It is recommended that they must scale up its production capabilities and Build or buy a cellular carrier for further continuation and growth. It also suggests that continuing a stable commitment to licensing, pushing for economies of scope between media and computers, and becoming a learning organization will help to succeed and will continue to outperform their peers.
You can have the report regarding this presentation from my profile.
Slides from the "Much ado about Agile", Agile Vancouver Conference 2015. This talk is around examples of MVP on small startups and Enterprise level. What's the ultimate MVP?
Bài trình bày của anh Trần Nguyên Minh, giám đốc công nghệ của công ty TranCreative chia xẻ kinh nghiệm làm lập trình ứng dụng Mobile độc lập tại Hoa Kỳ
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
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#checkout
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The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Digital Marketing Training In BangaloreHoney385968
https://nidmindia.com/
Landing page optimization is the strategic process of methodically enhancing the various elements and components of a web page with the primary goal of increasing its effectiveness at converting visitors into leads or customers.
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
2. Why this
I used to be fond of Blackberry because of the user experience
• It was user friendly – no need to read a manual to exploit its full potential
• Everything was feasible from the trackpad
• It was super fast & efficient
It is just a shame to see this company dying
• Back in 2009, BlackBerry was named by Fortune magazine as the fastest
growing company in the world, with earnings exploding by 84% a year.
• It has then been outstriped by the iPhone and Android free OS
• Blackberry board failed to launch disruptive products on the market
It just reminds me another tech company
• Apple, back in 1997, was about to die
• It is now the first capitalisation in the world
I am convinced this company could reborn
• With smart products
• Some fancy marketing
3. The situation today
Dropped my Blackberry for an iPhone many years ago, because of
• The AppStore – billions of apps and a real ecosystem for app makers
• iOS – the best OS in the market (Android is a copycat)
Blackberry has less than 3% of mobile market share
• Design is no more distinctive as it used to be
• Android is a good move to slow the fall
• The board does not give any visibility about growth solutions
How to revive the company
• Let’s get inspired
• Let’s have a look to what Apple did when they were in the same situation
4. A way to stop the fall ?
Determination & hard work
Fatality happens if you believe it will
• You fail when you give up
• You succeed when you refuse the status quo
5. Step 1 (what Apple did back in 1997)
Emergency situation
Do something
• With you current assets (not the ones to come)
• Different – people must recognize you
• Now !
• With passion
• For your loyal customers
• A computer with regular technical skills
• Designed by (Sir) Jonathan Ives
• Easy transportable
• 1 single wire to plug plus a mouse connected to the keyboard
• 5 different colors
• Launched 6 months after Steve Jobs come back in 1997
• A bet for the company (no pain, no gain)
6. Step 2 (What Apple does since 1997)
Focus & keep shipping
Iterate
• One product (at least) every 6 months
• Learn from the mistakes
• Keep high quality = increase margin
• Listen to your customers
iPhone generations
iPad Air iPad Mini
iPad Pro
7. Blackberry, let’s do this !
Step 1
Emergency situation
Do something
• With you current assets (not the ones to come)
• Different – people must recognize you
• Now !
• With passion
• For your loyal customers
8. Top 5 Reasons to Buy a Blackberry
1- The physical keyboard
2- Sleek, timeless, and beautiful
3- The OS is extremely powerful
4- The size of your palm = comfortable
5- BBM and so many other great features
Techwik.com - May 20, 2012
User experience
Design
Efficiency
Design
Fun & efficiency
• Current assets
• Now !
• Loyal customers
• Current assets
• Now !
• Loyal customers
• Different
• With passion
• Current assets
• Now !
• Loyal customers
• Different
• With passion
• Current assets
• Now !
• Loyal customers
• Different
• With passion
• Too long & complicated to
refresh or rework on it
Matters Ability to handle
9. > A remedy ? (short term vision – features wishlist for loyal customers)
1- The physical keyboard
2- Sleek, timeless, and beautiful
3- The OS is extremely powerful
4- The size of your palm = comfortable
5- BBM and so many other great features
Techwik.com - May 20, 2012
User experience
Design
Efficiency
Design
Fun & efficiency
• Current assets
• Now !
• Loyal customers
• Current assets
• Now !
• Loyal customers
• Different
• With passion
• Current assets
• Now !
• Loyal customers
• Different
• With passion
• Current assets
• Now !
• Loyal customers
• Different
• With passion
• Too long & complicated
Matters Ability to handle
10. Wishlist for a new product
1- The physical keyboard
2- Sleek, (timeless), and beautiful = trendy
4- The size of your palm = comfortable
5- Great feature = creating value
Something launchable fast containing :
11. Abracadabra
A physical keyboard bundled with
a battery case
• It answers loyal customers 1st need (the keyboard)
• It is sleek and confortable
• It is usefull as you decide when to activate the safety battery
• Can be trendy with the help of designers
• A smart product easily recognizable
• Visibility to the brand
• Battery case is the most sold acessory for smartphone
Wishlist answered !
12. Details
Battery case is the accessory the
most sold for smartphones
• Safety battery can be activated with a lateral button
• Remaining power can be checked with micro leds
• Focus on iPhone cases – too many different android devices
Once a device is embedded, all you
see is a Blackberry product
• Blackberry brand is on both front & back side
• The product is distinctive by the keyboard & its design
• Devices become advertising for Blackberry
Lateral button for activating the
satefy battery
The keyboard give you more confort
& space on screen for texting
(the virtual keyboard do not have to
rise anymore)
Micro leds give
battery level
13. Hype & fancy marketing
Limited series designed by Supreme, Pharrell, Colette, Stark…
• Designers fame gives world wide visibility
• It makes the product more desirable
refreshed logo
14. Time to market
Back in June 2015, Blackberry won a juridical case against Typo thanks to its
patent regarding the keyboard
• Typo is a startup backed by TV anchor Ryan Seacrest
• It made the buzz when it released its first keyboard case for iPhone 5
• R. Seacrest was fedup to have a Blackberry for business and an iPhone for daily tasks
Buying Typo, Blackberry could launch its product (bundled with a safety battery)
in no time as it already exists and already desired
• Blackberry could also benefit from R. Seacrest influence
• 14 millions followers on Twitter
• 2,3 millions followers on Instagram
• TV exposure
15. A short term remedy ?
Will it have the same effect ?
• For sure it will make some free advertising for Blackberry (buzz)
• It will make the brand cool, distinctive & desirable again
• A short term solution for loyal customers
16. Step 2 – mid term vision
Software:
The app market
Focus & keep shipping
Iterate
• An app « business control » oriented gathering encrypted communications
• A way to secure your device when using a Blackberry case (privacy & security)
• A way to use the best of Blackberry software (assets)
• Freemium business model – example:
• Free for encrypted chat & email (Whatsapp-like, Slack-like service)
• 9,99$/month for encrypted productivity suite (shared calendar, big file transfer, confcall…)
• 19,99$/month for full ecrypted Blackberry Cloud Services
When using a Blackberry product
• Your device is secured
• Your privacy is guaranted
17. Step 3 – Long term vision
Disruptive products
• Team-up with creative people
• Provide an Android release made by Blackberry (as Xiaomi does)
• The « appstore » is no more a problem (welcome Google play !)
• Focus on products
• Be Bold – again !
Communication about
• Having fun while no compromise with privacy & security
• Efficiency & performance
Hard work & determination
• No pain, no gain
• Get the mojo back !