The document discusses the rise of the two screen world, with people using both their mobile phones and other screens like tablets or computers. It notes that 95% of people will check their phones during a presentation, and that there are now over 5 billion mobile phone users. The mobile industry is growing rapidly, with Android and iOS being the dominant mobile operating systems and people spending significant time and money on mobile apps. The definition of "mobile" is changing as more people access the internet from their phones than computers.

1. The Two Screen World
MIPTV - April 2011
Michael Schneider
CEO / Co-Founder

4. 95% of you will check
your smartphone at least
twice while I’m talking.

5. The other 5% of you
will want to.

6. A.D.D.

7. A.D.D.
A condition characterized by when a person is easily
distracted and has difficulty staying focused on an
individual activity for any period of time.

20. We live in a two screen world.

28. (Source: motorolaconf, August 2010)

29. 4 births a second
(Source: motorolaconf, August 2010)

30. 4 births a second
39 mobile phones sold a second
(Source: motorolaconf, August 2010)

32. January, 2009
4.2 billion mobile phones

33. January, 2009
4.2 billion mobile phones

34. January, 2009 October, 2010
4.2 billion mobile phones 5+ billion mobile phones

35. January, 2009 October, 2010
20%
4.2 billion mobile phones 5+ billion mobile phones

37. Mobile Today

38. Mobile Today
• 5 billion users

39. Mobile Today
• 5 billion users
• Over 150 million iOS

40. Mobile Today
• 5 billion users
• Over 150 million iOS
• Android biggest OS (350,000+ new users/day)

41. Mobile Today
• 5 billion users
• Over 150 million iOS
• Android biggest OS (350,000+ new users/day)
• iPad 1: 2,000,000+ in first two months ‐> one every 3 sec

42. Mobile Today
• 5 billion users
• Over 150 million iOS
• Android biggest OS (350,000+ new users/day)
• iPad 1: 2,000,000+ in first two months ‐> one every 3 sec
• iPhone users spend 30+ minutes PER DAY in apps

43. Mobile Today
• 5 billion users
• Over 150 million iOS
• Android biggest OS (350,000+ new users/day)
• iPad 1: 2,000,000+ in first two months ‐> one every 3 sec
• iPhone users spend 30+ minutes PER DAY in apps
• By 2013, more people will access internet from mobile devices
than computers

45. DefiniRon of “Mobile” changing

54. Mobile apps account for 50% of
all mobile internet traffic.
(Source: Zokem, September 2010)

55. What’s an app?

57. (Source: aimgroup.com, September 2010)

58. •$2 billion mobile $ in 2010
(Source: aimgroup.com, September 2010)

59. •$2 billion mobile $ in 2010
•70% via app, 30% via mobile web (+$800M)
(Source: aimgroup.com, September 2010)

60. •$2 billion mobile $ in 2010
•70% via app, 30% via mobile web (+$800M)
•iPhone users = $65/week average
(Source: aimgroup.com, September 2010)

61. •$2 billion mobile $ in 2010
•70% via app, 30% via mobile web (+$800M)
•iPhone users = $65/week average
•iPad users = $85/week average
(Source: aimgroup.com, September 2010)

62. •$2 billion mobile $ in 2010
•70% via app, 30% via mobile web (+$800M)
•iPhone users = $65/week average
•iPad users = $85/week average
•Average spend 50% higher on mobile than web
(Source: aimgroup.com, September 2010)

63. PayPal Mobile increasing from
$25M in 2008 to $500M in 2010
(Source: xchat, October 2010)

76. Take control of
both screens.

77. THANK YOU
michael@mobileroadie.com | @msfd | @mobileroadie