The document discusses trends in mobile device usage and the mobile app industry. It notes that there are now over 5.5 billion mobile users and mobile apps account for 50% of mobile internet traffic. The mobile app market is growing rapidly, with over $2 billion in revenue in 2010, 70% of which was from apps. It also outlines differences between bespoke and platform-based mobile app development. The document promotes Mobile Roadie as a platform for brands and organizations to create engaging mobile apps and discusses some of its clients. It predicts continued growth in smartphones, tablets, and mobile usage overall.

1. Michael Schneider
CEO / Co-Founder

4. (Source: MindTrek, 2010)

5. We check our phones:
(Source: MindTrek, 2010)

6. We check our phones:
150 times a day
(Source: MindTrek, 2010)

7. We check our phones:
150 times a day
= once every 6.5 minutes
(Source: MindTrek, 2010)

13. (Source: motorolaconf, August 2010)

14. 4 births a second
(Source: motorolaconf, August 2010)

15. 4 births a second
39 mobile phones sold a second
(Source: motorolaconf, August 2010)

17. January, 2009
4.2 billion mobile phones

18. January, 2009
4.2 billion mobile phones

19. January, 2009 October, 2010
4.2 billion mobile phones 5+ billion mobile phones

20. January, 2009 October, 2010
20%
4.2 billion mobile phones 5+ billion mobile phones

25. Mobile Today

26. Mobile Today
• 5.5+ billion users

27. Mobile Today
• 5.5+ billion users
• Smartphone shipments now 21%+

28. Mobile Today
• 5.5+ billion users
• Smartphone shipments now 21%+
• Apple: Over 250 million iOS

29. Mobile Today
• 5.5+ billion users
• Smartphone shipments now 21%+
• Apple: Over 250 million iOS
• iPhone 4S: 1M pre orders in 24 hours

30. Mobile Today
• 5.5+ billion users
• Smartphone shipments now 21%+
• Apple: Over 250 million iOS
• iPhone 4S: 1M pre orders in 24 hours
• iPad: 25M million in first 14 months (one every 1.4 seconds)

31. Mobile Today
• 5.5+ billion users
• Smartphone shipments now 21%+
• Apple: Over 250 million iOS
• iPhone 4S: 1M pre orders in 24 hours
• iPad: 25M million in first 14 months (one every 1.4 seconds)
• iPhone users spend 90+ minutes PER DAY in apps

32. Mobile Today
• 5.5+ billion users
• Smartphone shipments now 21%+
• Apple: Over 250 million iOS
• iPhone 4S: 1M pre orders in 24 hours
• iPad: 25M million in first 14 months (one every 1.4 seconds)
• iPhone users spend 90+ minutes PER DAY in apps
• Google Android biggest OS (600,000+/day)

33. Mobile Today
• 5.5+ billion users
• Smartphone shipments now 21%+
• Apple: Over 250 million iOS
• iPhone 4S: 1M pre orders in 24 hours
• iPad: 25M million in first 14 months (one every 1.4 seconds)
• iPhone users spend 90+ minutes PER DAY in apps
• Google Android biggest OS (600,000+/day)
• By 2013, more people will access internet from mobile
devices than computers

34. Industry Update

35. Industry Update

37. Definition of “Mobile” changing

46. Mobile apps account for 50%
of all mobile internet traffic.
(Source: Zokem, September 2010)

48. What’s an app?

50. (Source: aimgroup.com, September 2010)

51. •$2 billion mobile $ in 2010
(Source: aimgroup.com, September 2010)

52. •$2 billion mobile $ in 2010
•70% via app, 30% via mobile web (+$800M)
(Source: aimgroup.com, September 2010)

53. •$2 billion mobile $ in 2010
•70% via app, 30% via mobile web (+$800M)
•iPhone users = $65/week average
(Source: aimgroup.com, September 2010)

54. •$2 billion mobile $ in 2010
•70% via app, 30% via mobile web (+$800M)
•iPhone users = $65/week average
•iPad users = $85/week average
(Source: aimgroup.com, September 2010)

55. •$2 billion mobile $ in 2010
•70% via app, 30% via mobile web (+$800M)
•iPhone users = $65/week average
•iPad users = $85/week average
•Average spend 50% higher on mobile than web
(Source: aimgroup.com, September 2010)

56. PayPal Mobile increasing from
$25M in 2008 to $500M in 2010
(Source: xchat, October 2010)

60. Bespoke vs. Platform

61. Bespoke vs. Platform

62. Bespoke vs. Platform
Bespoke

63. Bespoke vs. Platform
Bespoke
3-4 months

64. Bespoke vs. Platform
Bespoke
3-4 months
$20,000-$50,000+

65. Bespoke vs. Platform
Bespoke
3-4 months
$20,000-$50,000+
Chasing technology on you

66. Bespoke vs. Platform
Bespoke
3-4 months
$20,000-$50,000+
Chasing technology on you
Technical proficiency

67. Bespoke vs. Platform
Bespoke
3-4 months
$20,000-$50,000+
Chasing technology on you
Technical proficiency
Anything possible

68. Bespoke vs. Platform

69. Bespoke vs. Platform
Platform

70. Bespoke vs. Platform
Platform
1-2 weeks

71. Bespoke vs. Platform
Platform
1-2 weeks
Free - $10,o00

72. Bespoke vs. Platform
Platform
1-2 weeks
Free - $10,o00
Platform chases technology

73. Bespoke vs. Platform
Platform
1-2 weeks
Free - $10,o00
Platform chases technology
No tech proficiency required

74. Bespoke vs. Platform
Platform
1-2 weeks
Free - $10,o00
Platform chases technology
No tech proficiency required
Limited functionality

75. Mobile Roadie is a mobile engagement platform.
Our tools help brands engage & monetize
consumers on mobile.

78. We power apps across a wide variety of
industries such as music, sports, publishing,
events, education, brands and hospitality.

80. Marquee clients include:
Honda / CAA Adele
The Beatles Random House
Wynn Las Vegas Fiat / Fader Magazine
Taylor Swift Madonna
Vera Wang Katy Perry
Dallas Mavericks Washington Redskins
Harvard University Miami Dolphins
World Economic Forum Sacramento Kings
Annenberg Foundation Spin Magazine

83. 1,400+ customers
have built
2,000+ apps
that reach
11,000,000+ end users
growing at
1,200,000 users/month
on iPhone and Android

87. How does the printing industry fit in?

88. How does the printing industry fit in?

89. How does the printing industry fit in?
Relationships

90. How does the printing industry fit in?
Relationships
Expertise

91. How does the printing industry fit in?
Relationships
Expertise
Complementary Products

100. Printing Industry + Digital = Future

101. Predictions

102. Predictions
Smartphones: iOS + Android

103. Predictions
Smartphones: iOS + Android
Tablets: iPad

104. Predictions
Smartphones: iOS + Android
Tablets: iPad
Blackberry/Nokia

105. Predictions
Smartphones: iOS + Android
Tablets: iPad
Blackberry/Nokia
Mobile Web

106. THANK YOU
http://road.ie/ahu5tt
michael@mobileroadie.com | @msfd | @mobileroadie