13. Benefits of building
our own app
Full control over:
• the app design
• user experience
• analytics
Development of in-house skills
14. Mobile UW 1.0 for iPhone
Defining requirements.
Included features that:
• added value in a mobile context
• had existing, production-deployed,
open data services
• provided a mix of value across our
target audiences
23. Mobile UW—Native apps
Development history
• Mobile UW 1.0 for iOS: Dec. 2010
• Mobile UW 1.0 for Android: July 2011
• Mobile UW 1.1: September 2011
• Mobile UW 1.2: Any day now ...
24. Mobile UW—Native apps
Usage:
• Downloads: 31,000+
• Of Rose Bowls and snow storms
• Global Badgers
• From Superior to Kenosha
27. Why I ♥ the Mobile Web
• It’s the Web!
• One Web
• Typo, schmypo!
• Update?! What update?
• No barriers to access
• Web developers are easier to find than
Objective-C developers
• One code base for all devices
30. m.wisc.edu
• Launched December 2011
• Built on the Kurogo framework
• 24,000 unique visitors to date
• Lessons learned:
• People do crazy things with their phones
• Mobile web is different than native apps
31. The Mobile Web
• Responsive Web Design
• CSS Media Queries
• Progressive Enhancement
• Add functionality based on device
• Mobile First
• Content First