Norfolk Chamber held THE FUTURE IS HERE event on Weds 23 September 2015 to bring businesses an essential opportunity to experience first-hand how digital technology can drive your business forward, 100+ Businesses | 16 Stands | 10 Speakers | 4 Workshops | 1 Amazing Venue

1. Tweet us at
@norfolkchamber
#FutureOfNorfolk15
Sponsored by:
Mobile Ready
Matthew Wells
Director
Naked Element
@NakedElement @m_p_wells

2. Mobile Ready – what next?
• The current landscape
• Usage trends
• Technology trends
• Implications for your business

3. Tipping point - 2014

4. Mobile Web vs Apps

5. Which OS (Global)?

6. Which OS (UK)?
• UK market is saturated

7. Technology trends
• Established
• Location based services
• Push notifications
• Banking
• Commerce
• Future
• Mobile payments
• 42 x in 4 years
• Personalised services
• Wearables
• Internet of things
• Home automation
• Mobile health

8. Implications - Website
• More than half of all digital consumption now through
mobile devices
• Google algorithms favour mobile ready sites
• Non-responsive sites are unusable on small devices
• Websites must be mobile-first/responsive

9. Implications – Marketing
• Only 15% mobile digital consumption through
browser
• A website is no longer enough
• About a third is through social media apps
• Mobile ad spend currently lags behind consumption
• Utilise social media (already on the phone)

10. Implications – Apps
• 85% mobile digital consumption through apps
• Internet moving to push model (app required)
• Increase engagement with loyal customers
• Cover iOS and Android for > 50% reach
• Drive workforce efficiencies with enterprise mobile
app

11. Resources
• Smart Insights
• IDC – Analyze the Future
• Kantar – UK Insights
• Business Insider