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Edith	
  Yeung	
  (@edithyeung)	
  
Mobile	
  Growth	
  Hacking	
  –	
  Jan	
  2015	
  
Edith Yeung is a Partner at 500 Mobile
Collective Fund, focusing on investing in
mobile apps and consumer internet
startups. Prior, Edith was the VP of
marketing & business development for
Dolphin Browser. Dolphin Browser is a
Sequoia-backed mobile browser with over
150 million installs worldwide. She also
founded RightVentures - seed stage
investment firm focusing on mobile and
consumer internet companies.
She frequently speaks on mobile, and
international entrepreneurship. And she
loves dogs.
Find her on Twitter -> https://twitter.com/
edithyeung
Edith’s Top 10 List on
Growth Hacking 2015
10 - Beta Testing & Community
9 - Sharing on social - Spotify
8 - App Store SEO
7 - App Recommendations
6 - Mobile Landing Pages
5 - Twitter Content Driven Email
4 - Hack your way to the press
3 - User Defined Push Notification
2 - Installs Exchange
Facebook	
  push	
  
users	
  to	
  install	
  
Facebook	
  
Messenger	
  
1 - Side load Gangster Style
How	
  to	
  test	
  the	
  
interna=onal	
  water?	
  
Mobile Growth Hacking - Edith Yeung 2015
Level 1: Start Baby Step, Then Take a
Giant International Leap Forward
Step 2: Localization - Translating Your
App
W3C defines localization as the adaptation of mobile application
content to meet the language and cultural requirements of a specific
target market. This includes:
•  Numeric
•  Date/Time
•  Currency formats
•  Symbols
•  Icons
•  Colors
•  Graphics
•  Text string
•  Metadata
•  Launch tips
•  Push notifications
•  Help tips
•  Privacy policy
•  End user license agreement
Step 3: Culturalization - Building a
Local Team
Step 4: Think Beyond App Store &
Google Play – 3rd Party App Store in
Emerging Countries
Developers will go global from the start
or get left behind
• Patent	
  /	
  IP	
  
• Partnership	
  
Agreement	
  
• Email	
  
• Social	
  Media	
  
• Phone	
  
• Local	
  developers	
  
• Local	
  mobile	
  
operators	
  
• Local	
  app	
  stores	
  
• Local	
  OEMs	
  
• App	
  Store	
  MarkeDng	
  
• Email	
  MarkeDng	
  
• Community	
  and	
  
Social	
  MarkeDng	
  
• Evangelism	
  
• Partner	
  MarkeDng	
  
• Local	
  news	
  
• Local	
  events	
   MarkeDng/
PR	
  
Partnership	
  
Legal	
  
Customer	
  
Service	
  

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Mobile Growth Hacking - Edith Yeung 2015

  • 1. Edith  Yeung  (@edithyeung)   Mobile  Growth  Hacking  –  Jan  2015  
  • 2. Edith Yeung is a Partner at 500 Mobile Collective Fund, focusing on investing in mobile apps and consumer internet startups. Prior, Edith was the VP of marketing & business development for Dolphin Browser. Dolphin Browser is a Sequoia-backed mobile browser with over 150 million installs worldwide. She also founded RightVentures - seed stage investment firm focusing on mobile and consumer internet companies. She frequently speaks on mobile, and international entrepreneurship. And she loves dogs. Find her on Twitter -> https://twitter.com/ edithyeung
  • 3. Edith’s Top 10 List on Growth Hacking 2015
  • 4. 10 - Beta Testing & Community
  • 5. 9 - Sharing on social - Spotify
  • 6. 8 - App Store SEO
  • 7. 7 - App Recommendations
  • 8. 6 - Mobile Landing Pages
  • 9. 5 - Twitter Content Driven Email
  • 10. 4 - Hack your way to the press
  • 11. 3 - User Defined Push Notification
  • 12. 2 - Installs Exchange Facebook  push   users  to  install   Facebook   Messenger  
  • 13. 1 - Side load Gangster Style
  • 14. How  to  test  the   interna=onal  water?  
  • 16. Level 1: Start Baby Step, Then Take a Giant International Leap Forward
  • 17. Step 2: Localization - Translating Your App W3C defines localization as the adaptation of mobile application content to meet the language and cultural requirements of a specific target market. This includes: •  Numeric •  Date/Time •  Currency formats •  Symbols •  Icons •  Colors •  Graphics •  Text string •  Metadata •  Launch tips •  Push notifications •  Help tips •  Privacy policy •  End user license agreement
  • 18. Step 3: Culturalization - Building a Local Team
  • 19. Step 4: Think Beyond App Store & Google Play – 3rd Party App Store in Emerging Countries
  • 20. Developers will go global from the start or get left behind • Patent  /  IP   • Partnership   Agreement   • Email   • Social  Media   • Phone   • Local  developers   • Local  mobile   operators   • Local  app  stores   • Local  OEMs   • App  Store  MarkeDng   • Email  MarkeDng   • Community  and   Social  MarkeDng   • Evangelism   • Partner  MarkeDng   • Local  news   • Local  events   MarkeDng/ PR   Partnership   Legal   Customer   Service