2. www.le.ac.uk/careers #leicesteraward
Consider…How do you…
• Keep up-to-date with developments in the area
you want to work?
• Network with employers?
• Gain an insight into recruitment process?
• Find jobs?
• Promote yourself as a brand?
5. www.le.ac.uk/careers #leicesteraward
Your not alone!
On average, UK adult users of Facebook said
they were under the influence of alcohol in 76%
of the pictures in which they were "tagged".
http://www.telegraph.co.uk/technology/facebook/8958714/Britons-drunk-
in-three-quarters-of-Facebook-photos.html - 15/12/2012
10. www.le.ac.uk/careers #leicesteraward
How to engage with Social Media
Facebook
• Social
• Large companies
have Fan Pages
LinkedIn
• More professional
• Digital CV and achievements
• Large number of companies
and groups of similar interests
Twitter
• Networking
• Share ideas
• Job Search
12. www.le.ac.uk/careers #leicesteraward
How to engage with Social Media
Facebook
• Social
• Large companies
have Fan Pages
LinkedIn
• More professional
• Digital CV and achievements
• Large number of companies
and groups of similar interests
Twitter
• Networking
• Share ideas
• Job Search
13. www.le.ac.uk/careers #leicesteraward
How to engage with Social Media
Facebook
• Social
• Large companies
have Fan Pages
LinkedIn
• More professional
• Digital CV and achievements
• Large number of companies
and groups of similar interests
Twitter
• Networking
• Share ideas
• Job Search
14. www.le.ac.uk/careers #leicesteraward
Get the most out of twitter
• Write a biography
• Link to personal website
• Follow interesting people…but
not too many
• Consider your tweets
• Engage in conversation
• Use and follow #tags
• Link to new developments
and interests
• Amplify - Retweet
15. www.le.ac.uk/careers #leicesteraward
Get the most out of twitter
• Write a biography
• Link to personal website
• Follow interesting people…but
not too many
• Consider your tweets
• Engage in conversation
• Use and follow #tags
• Link to new developments
and interests
• Amplify - Retweet
http://www.businessinsider.com/heres-what-everybody-hates-about-your-tweets-2012-
1?utm_source=twbutton&utm_medium=social&utm_campaign=sai-contributor%20via%20@bi_contributors
– Business insider 01/02/2012
16. www.le.ac.uk/careers #leicesteraward
Get the most out of twitter
• Write a biography
• Link to personal website
• Follow interesting people…but
not too many
• Consider your tweets
• Engage in conversation
• Use and follow #tags
• Link to new developments
and interests
• Amplify - Retweet
http://www.businessinsider.com/heres-what-everybody-hates-about-your-tweets-2012-
1?utm_source=twbutton&utm_medium=social&utm_campaign=sai-contributor%20via%20@bi_contributors
– Business insider 01/02/2012
17. www.le.ac.uk/careers #leicesteraward
Get the most out of twitter
• Write a biography
• Link to personal website
• Follow interesting people…but
not too many
• Consider your tweets
• Engage in conversation
• Use and follow #tags
• Link to new developments
and interests
• Amplify - Retweet
Job Search
• www.tweetmyjobs.com
• www.twitterjobsearch.com
• @graduatejobsuk
18. www.le.ac.uk/careers #leicesteraward
How to engage with Social Media
Facebook
• Social
• Large companies
have Fan Pages
LinkedIn
• More professional
• Digital CV and achievements
• Large number of companies
and groups of similar interests
Twitter
• Networking
• Share ideas
• Job Search
19. www.le.ac.uk/careers #leicesteraward
“In three to five years time I
would expect not to be looking
at CVs and doing most of my
recruiting online using LinkedIn”
Graduate Recruiter –
Accenture
http://www.thesocialbizbuzz.com/blog/2011/09/the-lowdown-on-linkedin/
20. www.le.ac.uk/careers #leicesteraward
Get the most out of LinkedIn
• Create a full Profile
– Keep it up-to-date
• Get Recommendations
• Use Updates
• Make Connections
– Personalised
• Research Employers
– “Follow” for news and jobs
23. www.le.ac.uk/careers #leicesteraward
New player in the game
• Circles make sharing more private
• Ability to follow all
• Integration with other popular
Google tools
Corporate pages Job Search sites
24. www.le.ac.uk/careers #leicesteraward
Google+
“Google Plus is definitely useful for personal
branding, it combines the best of Twitter and
LinkedIn and possibly even Facebook. You are
able to be picked up in Google searches, to
show off a public profile full with information
about what you do, content shared and even
links to your site, blog and other places.”
http://jorgensundberg.net/content/10-personal-branding-ideas-google-
plus
25. www.le.ac.uk/careers #leicesteraward
More in-depth reflection and writing
• Blogs enable you to
write longer, more in-
depth reflections into
activities you engage
in
• Can share via Social
Media
• Help with applying for
jobs or right business
documents
Wordpress
Blogger
Posterous
http://mjmobbs.com
26. www.le.ac.uk/careers #leicesteraward
Netiquette and manage your networks
• Build a positive presence
• Expand your network
and make connections
• Build relationships over
time
• Be sincere
• Decide on boundaries
29. www.le.ac.uk/careers #leicesteraward
Promoting yourself
Link your sites together
Matthew Mobbs
Learning Technologist
Careers Service
University of Leicester
LE1 7RH
e: mjm33@le.ac.uk
Web: mjmobbs.com
Twitter: @mjmobbs
LinkedIn: http://uk.linkedin.com/pub/matthew-
mobbs/7/381/48b
Add selected link to your:
• CV
• Email signature
30. www.le.ac.uk/careers #leicesteraward
Now Consider…How you will…
• Keep up-to-date with developments in the area
you want to work?
• Network with employers?
• Gain an insight into recruitment process?
• Find jobs?
• Promote yourself as a brand?
Make an Action Plan
31. www.le.ac.uk/careers #leicesteraward
Profile
Keep up
to date
Find out about
Employers/Business
Partners
Employer
Profiles
Groups
Networking
Personal
Brand/Identity
Personal
Brand/Identity
Find jobs
Find jobs
Keep up
to date
Networking
Find out about
Employers/Business
Partners
Consider…How do you…
32. www.le.ac.uk/careers #leicesteraward
Thank-you
All the resources: http://goo.gl/k9e7c
mjmobbs.com
@mjmobbs
Matthew Mobbs
Matthew Mobbs
mjm33@le.ac.uk
facebook.com/uolcs
@uolcs
Careers Service,
University of Leicester
Editor's Notes
1min
1 min
According to a 2009 study by Harris Interactive, 45 percent of employers questioned said they used social networks to screen job candidates; 35 percent decided not to hire someone based on what they found.
Eric Schmidt – change name - at every young person one day will be entitled automatically to change his or her name on reaching adulthood in order to disown youthful hijinks stored on their friends' social media sites
