Using Social Media as a Careers Service and Advising Students

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  • 1 min
  • Using Social Media as a Careers Service and Advising Students

    1. 1. Using Social Media as a Careers Service Matthew Mobbs Careers Service mjmobbs mjm33@le.ac.uk mjmobbs.com Matthew Mobbswww.le.ac.uk/careers
    2. 2. Why use social media as a Careers Service • Engage with students and alumni • Engage with employers • Engage with Academics • Promote events and activities • Answer enquiries • Feedback on service • Facilitation of projectswww.le.ac.uk/careers
    3. 3. University of Leicester Example Used to engage with students and academicswww.le.ac.uk/careers
    4. 4. Types of updates Website Automated News RSS Feed Eventswww.le.ac.uk/careers
    5. 5. Types of updates Personalisedwww.le.ac.uk/careers
    6. 6. Types of updates Responsive Help Deskwww.le.ac.uk/careers
    7. 7. Types of updateswww.le.ac.uk/careers
    8. 8. Engaging with Employers • 438 Members • Promote our events and programmes. • Encourage employers to attend • Employer post opportunitieswww.le.ac.uk/careers
    9. 9. Key considerations • Who are your audience • What are your key messageswww.le.ac.uk/careers
    10. 10. Student Advicewww.le.ac.uk/careers
    11. 11. How Students can use Social Media for employability • Help develop Commercial Awareness • Network with employers • Gain an insight into recruitment process • Find jobs • Promote their personal brand • Support recruitmentwww.le.ac.uk/careers
    12. 12. Leicester Awardwww.le.ac.uk/careers
    13. 13. www.le.ac.uk/careers
    14. 14. www.le.ac.uk/careers
    15. 15. Why engage with social mediawww.le.ac.uk/careers
    16. 16. Keep Up with EmployersKPMG Graduate Recruitment Company profile @KPMG_UK_LLP KPMG Channelwww.le.ac.uk/careers
    17. 17. Job Searching Job Search • www.tweetmyjobs.com • www.twitterjobsearch.com • @graduatejobsuk Job Search siteswww.le.ac.uk/careers
    18. 18. Do employers use it? http://mashable.com/2012/06/10/emplo yer-social-media/http://mashable.com/2011/10/23/how- Digitalrecruiters-use-social-networks-to-screen-candidates-infographic/ Footprintwww.le.ac.uk/careers
    19. 19. Practice and assessment • Students set up a blog on Wordpress • Reflect upon activities engaged in as part of the Leicester Award • Encouraged to share and peer support • Articulate employability “It was useful because I had to think about areas for development. I didn’t know I had to develop my reflection skills until I started reflecting and realised that I wasn’t very good at it, so I had to try harder to reflect, by the time I got the final 500 words, I did it really easily”www.le.ac.uk/careers
    20. 20. Practice and assessment • Students set up a blog on Wordpress • Reflect upon activities engaged in as part of the Leicester Award • Encouraged to share and peer support • Articulate employability “I would consider putting it on a C.V, because I have tried to do it as professionally as I can, I’d be happy for an employer to see it, because I’d like to think it is making me look quite good...its like showing me off as a person.”www.le.ac.uk/careers
    21. 21. Panelwww.le.ac.uk/careers

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