LinkedIn can be a powerful tool for Human Resources and talent recruitment for your business or Organization. I shared some tips or "power ups" for how to both improve your own LinkedIn profile and use it to improve your company presence and ability to recruit top talent.

1. LINKEDIN POWER UPS
(FOR HR PROFESSIONALS)
NNHRA
Mike McDowell – Director of Web and Digital
KPS3 Marketing

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LINKEDIN POWER UPS
LinkedIn for Dataheads

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LINKEDIN POWER UPS
• 2 people join LinkedIn every second
• 7,500+ searches every minute
• 200 million users
• 60% men, 40% female
• Most users 25-54

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LINKEDIN POWER UPS

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LINKEDIN POWER UPS
Value of LinkedIn

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LINKEDIN POWER UPS
• Grow your reach/network
• Develop your brand
• Increase engagement
• Drive website traffic
• Generate leads/customers
• RECRUIT TALENT

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LINKEDIN POWER UPS
Define Your Objectives

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LINKEDIN POWER UPS
• Business objectives
• HR objectives
• Branding objectives

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LINKEDIN POWER UPS
Power Up Your Effort

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LINKEDIN POWER UPS
Complete Your Profile
• First thing you should do
• Aim for 100%
• LinkedIn gives you prompts
• Profile is only as good as it is complete
• Go above and beyond the resume
• Company information is important

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LINKEDIN POWER UPS
Set Your Photo
OK
Better
Best

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LINKEDIN POWER UPS
Set Your Links. Make them Interesting.

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LINKEDIN POWER UPS
Use Profile Buttons

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LINKEDIN POWER UPS
Use Apps
• Feed in content. Feed your brand.

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LINKEDIN POWER UPS
Endorse. Get Endorsed.

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LINKEDIN POWER UPS
Leverage Search & Your Network

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LINKEDIN POWER UPS
Save a Search

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LINKEDIN POWER UPS
Check Out Who’s Checking You Out

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LINKEDIN POWER UPS
Read Your “Network Updates”

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LINKEDIN POWER UPS
Optimize Your Profile for Search
• Select 5-7 terms you think people may use
when searching for “you”
• Don’t think like you. Think like them.
• Pepper them in your profile
• Be creative, but don’t get too clever

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LINKEDIN POWER UPS
Power Up Your Recruiting

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LINKEDIN POWER UPS
Using LinkedIn to Recruit:
• 80%+ HR Professionals use LinkedIn to find or
evaluate candidates
• 60% of professionals are open to a job
opportunity, but not actively looking
• Best talent may not be unemployed
• Recruiting is highly targeted
• Have your employees tap into their network for
candidates

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LINKEDIN POWER UPS
Use Your Company Page

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LINKEDIN POWER UPS
Use Your Company Page
• Provide company updates (targeted)
• Add videos
• Add whitepapers/reports/presentations
• List products/services (can be targeted)
• Have another online presence
• List job openings

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LINKEDIN POWER UPS
Post Jobs to Your Company Page

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LINKEDIN POWER UPS
Accept Applications via LinkedIn

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LINKEDIN POWER UPS
Get Advanced

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LINKEDIN POWER UPS
Get Advanced

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LINKEDIN POWER UPS
Get Advanced

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LINKEDIN POWER UPS
Get Advanced

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LINKEDIN POWER UPS
The Basics to Using LinkedIn in HR
• Connect with people
• Tap into employee connections
• Use highly targeted search for top passive
candidates
• Review candidates’ credentials
• Review candidates’ endorsements
• Have a company presence

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LINKEDIN POWER UPS
Feeling More Pumped Up Now?

33. QUESTIONS?
I have (some) answers.