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New Media 101 - Chronic Disease Coalition

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Media and communications are changing rapidly. This is a presentation about some of the new communication channels (blog, social networks like facebook and linkedin, twitter, video, mobile and more) and some of the best practices for succeeding

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New Media 101 - Chronic Disease Coalition

  1. 1. Mike McDowell New Media 101
  2. 5. It’s not that scary
  3. 6. <ul><li>All media was “new media” at some point </li></ul><ul><li>Newspapers/magazines </li></ul><ul><li>Television </li></ul><ul><li>Radio </li></ul><ul><li>Internet </li></ul>
  4. 7. Things are changing quickly
  5. 8. IBM forecasters are predicting a greater disruption in communication in the next five years than we’ve seen in the past 50 years combined.
  6. 9. Want proof?
  7. 10. Time to reach 50 million users: RADIO 38 Years TELEVISION 13 Years INTERNET 4 Years FACEBOOK 9 MONTHS
  8. 11. A communication SHIFT from a BROADCAST model to a MANY-TO-MANY model
  9. 12. Broadcast Style
  10. 13. Broadcast Style
  11. 14. Many-to-Many Style
  12. 15. Genuine Conversation
  13. 16. You have a LOT of choices when it comes to new media tools: Blogs Microblogs Social Networks RSS Feeds Mobile Widgets PodCasting Video Mashups Social Bookmarking Applications Photo Sharing Wikis SMS Geo-marketing
  14. 17. The WHY is more important than the WHAT.
  15. 18. Weblog (Blog) A website that displays entries in reverse chronological order. A typical blog combines text, images, and links to other blogs, web pages, and media related to its topic.
  16. 19. Southwest Airlines Blog
  17. 20. Marriott Blog
  18. 21. KPS3 Blog
  19. 22. GovGab Blog
  20. 23. <ul><li>Newspapers and magazines using blogs as a source (PR) </li></ul><ul><li>Search engines </li></ul><ul><li>Establish yourself as a thought leader </li></ul><ul><li>Gives you a human voice </li></ul><ul><li>Crisis communication </li></ul>Why Blog? (Mike’s top 5 reasons)
  21. 24. Listening in the Blogosphere
  22. 25. Social Networks
  23. 26. Social Networks
  24. 27. Social Networks
  25. 28. Social Networks
  26. 29. Twitter
  27. 30. Twitter
  28. 31. Video
  29. 32. Mobile Marketing/Text Messaging Text to be notified before a price change
  30. 33. Mobile Marketing/Text Messaging
  31. 34. Mobile Marketing/Tracking
  32. 35. Making it Work <ul><ul><li>Listen. Understand. Be genuine. </li></ul></ul><ul><ul><li>Participate. Give people a reason to come back to you. Don’t have to be boring. </li></ul></ul><ul><ul><li>It helps to understand the technology. More important to understand the strategy. </li></ul></ul><ul><ul><li>Extend your reach. It’s not an if-you-build-it-they-will-come mentality. Integrated communication is important. </li></ul></ul><ul><ul><li>It takes effort. Shortcuts don’t pay off. </li></ul></ul>
  33. 36. Questions?

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