New and Social Media for Retail

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Strategies and tactics for using new and social media specifically as it relates to retail. Includes Facebook, blogging, consumer review sites like Yelp and FourSquare, text messaging and smart phone applications, video/YouTube. Presentation given by Mike McDowell (KPS3 Marketing) at Reno City Hall in May of 2010.

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  • Great work and very nice presentation, . if ok, could you please send me a copy to eka.kardi@gmail.com
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  • New and Social Media for Retail

    1. 1. New Media for Retail Mike McDowell
    2. 5. It’s not that scary
    3. 6. All media was “new media” at some point
    4. 7. Things are changing quickly
    5. 8. IBM forecasters are predicting a greater disruption in communication in the next five years than we’ve seen in the past 50 years combined.
    6. 9. Want proof?
    7. 10. Time to reach 50 million users: RADIO 38 Years TELEVISION 13 Years INTERNET 4 Years FACEBOOK 9 MONTHS
    8. 11. A communication SHIFT from a BROADCAST model to a MANY-TO-MANY model
    9. 12. Broadcast Style
    10. 13. Broadcast Style
    11. 14. Many-to-Many Style
    12. 15. Genuine Conversation
    13. 16. You have a LOT of choices when it comes to new media tools: Blogs Microblogs Social Networks RSS Feeds Mobile Widgets PodCasting Video Mashups Social Bookmarking Applications Photo Sharing Wikis SMS Geo-marketing
    14. 18. WHY?
    15. 19. Why social media for retail? - Brand Awareness - Brand Loyalty - Brand Advocacy - Engage Customers
    16. 20. What are you afraid of? “What if people say bad things about us?” “We can’t control them.”
    17. 21. What do they want from you? - Info on Deals - Info on Products - Slice of Life - Brand Association - Customer service (only 5%)
    18. 23. Strategy FIRST
    19. 24. - 400+ Million People - Largest Social Network - 500 Billion Minutes per Month - Avg User - 70 Pieces of Content/month
    20. 33. Blogging
    21. 34. Blogging
    22. 35. Blogging
    23. 36. Blogging
    24. 37. <ul><li>Newspapers and magazines using blogs as a source (PR) </li></ul><ul><li>Great for search engine optimization (SEO) </li></ul><ul><li>Site content/web differentiation </li></ul><ul><li>Establish yourself as a thought leader </li></ul><ul><li>Forum for handling crisis/giving feedback </li></ul>Why Blog? (Mike’s top 5 reasons)
    25. 38. Cell Phones
    26. 39. Smartphones - Smartphones - 18% - Internet and applications - Approx 170,000 apps (iPhone) - Avg user has 65 apps (iPhone)
    27. 40. Mobile Marketing/Text Messaging
    28. 41. Mobile Marketing/Text Messaging
    29. 42. Mobile Marketing/Text Messaging Text to be notified before a price change
    30. 43. Mobile Marketing/Applications
    31. 53. - Customers “Check In” - Game; Awarded Badges - Offer Tips/Reviews - Find New Places and People
    32. 54. - Mayor Specials - Check-in Specials - Frequency Specials - Wildcard Specials
    33. 61. - Search is the #1 online activity - 65-70% use Google - Opportunity to be found - Local Listings
    34. 68. Making it Work <ul><ul><li>Listen. Understand. Be genuine. </li></ul></ul><ul><ul><li>Participate. Give people a reason to come back to you. Don’t have to be boring. </li></ul></ul><ul><ul><li>It helps to understand the technology. More important to understand the strategy. </li></ul></ul><ul><ul><li>Extend your reach. It’s not a build-it-they-will-come mentality. Integrated communication is important. </li></ul></ul>
    35. 69. Questions?

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