LinkedIn Power Ups for Human Resources

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LinkedIn can be a powerful tool for Human Resources and talent recruitment for your business or Organization. I shared some tips or "power ups" for how to both improve your own LinkedIn profile and use it to improve your company presence and ability to recruit top talent.

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LinkedIn Power Ups for Human Resources

  1. 1. LINKEDIN POWER UPS (FOR HR PROFESSIONALS) NNHRA Mike McDowell – Director of Web and Digital KPS3 Marketing
  2. 2. © KPS3 2014. Not to be reproduced or used without permission. kps3.com LINKEDIN POWER UPS LinkedIn for Dataheads
  3. 3. © KPS3 2014. Not to be reproduced or used without permission. kps3.com LINKEDIN POWER UPS • 2 people join LinkedIn every second • 7,500+ searches every minute • 200 million users • 60% men, 40% female • Most users 25-54
  4. 4. © KPS3 2014. Not to be reproduced or used without permission. kps3.com LINKEDIN POWER UPS
  5. 5. © KPS3 2014. Not to be reproduced or used without permission. kps3.com LINKEDIN POWER UPS Value of LinkedIn
  6. 6. © KPS3 2014. Not to be reproduced or used without permission. kps3.com LINKEDIN POWER UPS • Grow your reach/network • Develop your brand • Increase engagement • Drive website traffic • Generate leads/customers • RECRUIT TALENT
  7. 7. © KPS3 2014. Not to be reproduced or used without permission. kps3.com LINKEDIN POWER UPS Define Your Objectives
  8. 8. © KPS3 2014. Not to be reproduced or used without permission. kps3.com LINKEDIN POWER UPS • Business objectives • HR objectives • Branding objectives
  9. 9. © KPS3 2014. Not to be reproduced or used without permission. kps3.com LINKEDIN POWER UPS Power Up Your Effort
  10. 10. © KPS3 2014. Not to be reproduced or used without permission. kps3.com LINKEDIN POWER UPS Complete Your Profile • First thing you should do • Aim for 100% • LinkedIn gives you prompts • Profile is only as good as it is complete • Go above and beyond the resume • Company information is important
  11. 11. © KPS3 2014. Not to be reproduced or used without permission. kps3.com LINKEDIN POWER UPS Set Your Photo OK Better Best
  12. 12. © KPS3 2014. Not to be reproduced or used without permission. kps3.com LINKEDIN POWER UPS Set Your Links. Make them Interesting.
  13. 13. © KPS3 2014. Not to be reproduced or used without permission. kps3.com LINKEDIN POWER UPS Use Profile Buttons
  14. 14. © KPS3 2014. Not to be reproduced or used without permission. kps3.com LINKEDIN POWER UPS Use Apps • Feed in content. Feed your brand.
  15. 15. © KPS3 2014. Not to be reproduced or used without permission. kps3.com LINKEDIN POWER UPS Endorse. Get Endorsed.
  16. 16. © KPS3 2014. Not to be reproduced or used without permission. kps3.com LINKEDIN POWER UPS Leverage Search & Your Network
  17. 17. © KPS3 2014. Not to be reproduced or used without permission. kps3.com LINKEDIN POWER UPS Save a Search
  18. 18. © KPS3 2014. Not to be reproduced or used without permission. kps3.com LINKEDIN POWER UPS Check Out Who’s Checking You Out
  19. 19. © KPS3 2014. Not to be reproduced or used without permission. kps3.com LINKEDIN POWER UPS Read Your “Network Updates”
  20. 20. © KPS3 2014. Not to be reproduced or used without permission. kps3.com LINKEDIN POWER UPS Optimize Your Profile for Search • Select 5-7 terms you think people may use when searching for “you” • Don’t think like you. Think like them. • Pepper them in your profile • Be creative, but don’t get too clever
  21. 21. © KPS3 2014. Not to be reproduced or used without permission. kps3.com LINKEDIN POWER UPS Power Up Your Recruiting
  22. 22. © KPS3 2014. Not to be reproduced or used without permission. kps3.com LINKEDIN POWER UPS Using LinkedIn to Recruit: • 80%+ HR Professionals use LinkedIn to find or evaluate candidates • 60% of professionals are open to a job opportunity, but not actively looking • Best talent may not be unemployed • Recruiting is highly targeted • Have your employees tap into their network for candidates
  23. 23. © KPS3 2014. Not to be reproduced or used without permission. kps3.com LINKEDIN POWER UPS Use Your Company Page
  24. 24. © KPS3 2014. Not to be reproduced or used without permission. kps3.com LINKEDIN POWER UPS Use Your Company Page • Provide company updates (targeted) • Add videos • Add whitepapers/reports/presentations • List products/services (can be targeted) • Have another online presence • List job openings
  25. 25. © KPS3 2014. Not to be reproduced or used without permission. kps3.com LINKEDIN POWER UPS Post Jobs to Your Company Page
  26. 26. © KPS3 2014. Not to be reproduced or used without permission. kps3.com LINKEDIN POWER UPS Accept Applications via LinkedIn
  27. 27. © KPS3 2014. Not to be reproduced or used without permission. kps3.com LINKEDIN POWER UPS Get Advanced
  28. 28. © KPS3 2014. Not to be reproduced or used without permission. kps3.com LINKEDIN POWER UPS Get Advanced
  29. 29. © KPS3 2014. Not to be reproduced or used without permission. kps3.com LINKEDIN POWER UPS Get Advanced
  30. 30. © KPS3 2014. Not to be reproduced or used without permission. kps3.com LINKEDIN POWER UPS Get Advanced
  31. 31. © KPS3 2014. Not to be reproduced or used without permission. kps3.com LINKEDIN POWER UPS The Basics to Using LinkedIn in HR • Connect with people • Tap into employee connections • Use highly targeted search for top passive candidates • Review candidates’ credentials • Review candidates’ endorsements • Have a company presence
  32. 32. © KPS3 2014. Not to be reproduced or used without permission. kps3.com LINKEDIN POWER UPS Feeling More Pumped Up Now?
  33. 33. QUESTIONS? I have (some) answers.

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