Facebook 101
 
It’s not  that scary
but…
Things are changing quickly
IBM forecasters are predicting a greater disruption in communication in the next five years than we’ve seen in the past 50...
Want proof?
Time to reach 50 million users: RADIO 38 Years TELEVISION   13 Years INTERNET 4 Years FACEBOOK 9 MONTHS
A communication  SHIFT  from a  BROADCAST  model to a  MANY-TO-MANY  model
Broadcast Style
Broadcast Style
Many-to-Many Style
Genuine Conversation
Social Network
 
<ul><li>Facebook has 500,000,000+ active users </li></ul>Dataheads, rejoice!
<ul><li>Facebook has 500,000,000+ active users </li></ul><ul><li>250,000,000 sign on daily (50%) </li></ul>Dataheads, rejo...
<ul><li>Facebook has 500,000,000+ active users </li></ul><ul><li>250,000,000 sign on daily (50%) </li></ul><ul><li>More ti...
<ul><li>Facebook has 500,000,000+ active users </li></ul><ul><li>250,000,000 sign on daily (50%) </li></ul><ul><li>More ti...
<ul><li>Facebook has 500,000,000+ active users </li></ul><ul><li>250,000,000 sign on daily (50%) </li></ul><ul><li>More ti...
<ul><li>Facebook has 500,000,000+ active users </li></ul><ul><li>250,000,000 sign on daily (50%) </li></ul><ul><li>More ti...
<ul><li>Facebook has 500,000,000+ active users </li></ul><ul><li>250,000,000 sign on daily (50%) </li></ul><ul><li>More ti...
 
 
 
 
 
 
Getting Started
www.facebook.com
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Business/Org Page
www.facebook.com/pages
 
 
 
Making it Work <ul><ul><li>Listen. Understand. Be genuine. </li></ul></ul><ul><ul><li>Participate. Give people a reason to...
Questions?
 
Upcoming SlideShare
Loading in …5
×

Facebook 101 - Nevadaworks Luncheon Presentation

562 views

Published on

Presentation for Nevadaworks luncheon - Facebook 101. Introduction to shift in communications and introduction to using Facebook.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
562
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Main Opening Slate (No Body Copy)
  • Main Opening Slate (No Body Copy)
  • Main Opening Slate (No Body Copy)
  • Main Opening Slate (No Body Copy)
  • Main Opening Slate (No Body Copy)
  • Subhead &amp; Body Copy Slate
  • Facebook 101 - Nevadaworks Luncheon Presentation

    1. 1. Facebook 101
    2. 3. It’s not that scary
    3. 4. but…
    4. 5. Things are changing quickly
    5. 6. IBM forecasters are predicting a greater disruption in communication in the next five years than we’ve seen in the past 50 years combined.
    6. 7. Want proof?
    7. 8. Time to reach 50 million users: RADIO 38 Years TELEVISION 13 Years INTERNET 4 Years FACEBOOK 9 MONTHS
    8. 9. A communication SHIFT from a BROADCAST model to a MANY-TO-MANY model
    9. 10. Broadcast Style
    10. 11. Broadcast Style
    11. 12. Many-to-Many Style
    12. 13. Genuine Conversation
    13. 14. Social Network
    14. 16. <ul><li>Facebook has 500,000,000+ active users </li></ul>Dataheads, rejoice!
    15. 17. <ul><li>Facebook has 500,000,000+ active users </li></ul><ul><li>250,000,000 sign on daily (50%) </li></ul>Dataheads, rejoice!
    16. 18. <ul><li>Facebook has 500,000,000+ active users </li></ul><ul><li>250,000,000 sign on daily (50%) </li></ul><ul><li>More time on Facebook than any other site </li></ul>Dataheads, rejoice!
    17. 19. <ul><li>Facebook has 500,000,000+ active users </li></ul><ul><li>250,000,000 sign on daily (50%) </li></ul><ul><li>More time on Facebook than any other site </li></ul><ul><li>Avg of 130 connections </li></ul>Dataheads, rejoice!
    18. 20. <ul><li>Facebook has 500,000,000+ active users </li></ul><ul><li>250,000,000 sign on daily (50%) </li></ul><ul><li>More time on Facebook than any other site </li></ul><ul><li>Avg of 130 connections </li></ul><ul><li>Avg user creates 90 pieces of content/month </li></ul>Dataheads, rejoice!
    19. 21. <ul><li>Facebook has 500,000,000+ active users </li></ul><ul><li>250,000,000 sign on daily (50%) </li></ul><ul><li>More time on Facebook than any other site </li></ul><ul><li>Avg of 130 connections </li></ul><ul><li>Avg user creates 90 pieces of content/month </li></ul><ul><li>18-24 (25%), 25-34 (25%), 35-54 (29%) </li></ul>Dataheads, rejoice!
    20. 22. <ul><li>Facebook has 500,000,000+ active users </li></ul><ul><li>250,000,000 sign on daily (50%) </li></ul><ul><li>More time on Facebook than any other site </li></ul><ul><li>Avg of 130 connections </li></ul><ul><li>Avg user creates 90 pieces of content/month </li></ul><ul><li>18-24 (25%), 25-34 (25%), 35-54 (29%) </li></ul><ul><li>55+ grew about 1,000% in the past year </li></ul>Dataheads, rejoice!
    21. 29. Getting Started
    22. 30. www.facebook.com
    23. 58. Business/Org Page
    24. 59. www.facebook.com/pages
    25. 63. Making it Work <ul><ul><li>Listen. Understand. Be genuine. </li></ul></ul><ul><ul><li>Participate. Give people a reason to come back to you. Don’t have to be boring. </li></ul></ul><ul><ul><li>It helps to understand the technology. More important to understand the strategy. </li></ul></ul><ul><ul><li>Extend your reach. It’s not an if-you-build-it-they-will-come mentality. Integrated communication is important. </li></ul></ul><ul><ul><li>It takes effort. Shortcuts don’t pay off. </li></ul></ul>
    26. 64. Questions?

    ×