Facebook Marking Seminar - Fort Wayne - by TabSite

Facebook for Business

Tools & Tips for Maximizing Marketing
on Facebook

With Troy Rumfelt, Scott Engbrecht
And Mike Gingerich

Facebook.com/DigitalHill www.DigitalHill.com Facebook.com/TabSite www.TabSite.com

Webinar: July 27, 2011


Agenda:
• Who we are
•Why Facebook?
• Fan Page Socialization
• TabSite fan page platform
• Strategies for Engagement

Facebook.com/DigitalHill
Twitter Hashtag: #TabSite www.DigitalHill.com
Facebook.com/TabSite
Facebook.com/TabSite www.TabSite.com
www.TabSite.com


Fan Page Optimization: How to Optimize & Socialize your Fan Page
120 Minutes from
Now you will:
• Know how to Optimize Your Fan Page
• Have a Plan for Posting
• Understand TabSite
• Be Pumped to try new Tools!

REMINDER: 1 Attendee will be drawn to win a Free for Life TabSite Gold Plan!

www.TabSite.com


Troy Rumfelt, President
Digital Hill Multimedia & TabSite


www.TabSite.com


Mike Gingerich, Community Manager of TabSite
& Web Consultant of Digital Hill Multimedia


www.TabSite.com


Scott Engbrecht, Web Consultant
Digital Hill Multimedia


www.TabSite.com


Mark Zuckerberg, Facebook founder


www.TabSite.com


Our Story…
 Web Development for over 15 years

 E-Commerce, Content Management

 Internet Marketing and SEO

 Social Media & Application Development



Our Story with Facebook…
 Web Developers w/ specialty in CMS sites

 Saw Facebook launch Fan Pages, saw the
coding barrier, saw a solution

 Launched TabSite in March 2010

 28,000 users in first year



Credit: James Hutto

Twitter Hashtag: #TabSitewww.DigitalHill.com
Facebook.com/DigitalHill Facebook.com/TabSite www.TabSite.com


Facebook.com/DigitalHill www.DigitalHill.com Facebook.com/TabSite
Credit: James Hutto www.TabSite.com


Cost to create a basic Fan Page on
Facebook: $0

Facebook.com/DigitalHill Facebook.com/TabSite
Credit: James Hutto www.TabSite.com


Credit: James Hutto



No other platform on the
Web connects
brands to users
and
brands to users friends
so easily!




760+ Million people are on Facebook
Only China and India have larger
populations




Source: http://www.onlineschools.org/blog/facebook-obsession/




According to Hitwise,
1 fan = 20 extra visits
to a website

Their data suggests
that a single Facebook
fan can be worth 20
additional visits to your
website over the course
of a year.



So potentially, if you have 1,000
Facebook fans, it means an extra
20,000 visits to your website.



Getting Started: www.Facebook.com/Pages

1. Choose the best name for your Facebook Page

Good: Your Name <Ex. CK Products, LLC>

www.TabSite.com



1. Getting Started:

Bad page name ideas: Stuffing Keywords….
Don’t name your Fan Page: <CK Products – Makers of
Pans, Cake Tools, Custom Molds, Wedding Cake,
Fondant>

Why? Hurts ability to be searched on Facebook

www.TabSite.com



Vanity URL:

Important! This is a area of SEO Value!
- Can’t be changed!
- Must have 25 fans in order to get your name
- Must authentically represent your brand
- Can include a keyword

www.Facebook.com/username

www.TabSite.com



2. Info Tab

Key! Use it well!
This is the place to
write a crisp,
Keyword-rich
description.

www.TabSite.com


3. Add Custom Tabs
with TabSite
-Google sees each custom
tab as a unique url.
- Text and links can get indexed.*
*Note that all content is visible and
Shared within a Facebook iFrame so
the potential SEO value can be
mitigated to some degree as compared to a
Standard web page.

www.TabSite.com



4. Add Links to your Website / Blog
Use Text Links and use images such as the
“Find Us on Facebook” badge on your site

www.TabSite.com



Facebook Social Plugins added to
your website/blog add inbound links

www.TabSite.com


5. More Fans =
More intra-Facebook inbound Links
Facebook places links to
Facebook Pages on users
profiles (privacy settings can impact this),
so the more fans you get, the
more links you’ll have to your
Page within Facebook.
<Public profiles are indexed by Search Engines!>
www.TabSite.com


Add Custom App Tabs to:

- Expand Content
- Extend Engagement options
- Bring Brand Identity to Facebook
- Give visitors what you got while
they are right there on Facebook




Part 1 – Q & A




What is TabSite?

- Fan Page Platform for small &
medium sized businesses
- allows you to easily create & customize
Tabs on your Fan Page.
www.TabSite.com




What is TabSite?
-No coding knowledge needed!
- Easy Drag N Build Style
- 50,000+ users
- 80 million+ fans reached



TabSite Manager Area



TabSite
Widgets



Fan Page Socialization
TabSite enables you to display and
utilize multiple social network and social
sharing tools easily on your fan page.

www.TabSite.com

Using TabSite to Content Widget

Remind people to “Check-in”
on via Facebook at your
service locale.

and


Essenhaus Inn & Restaurant

Uses:

and

PhotoShow


Uses:

-Contact Form
-Multiple Tabs and
-Multiple Sub-pages
per tab


Uses:

-Code Widget for Reservations
-Multiple Tabs
-Multiple Sub-pages per tab
and
-RSS Widget for Flickr
Face
-Twitter Widget
- Fan-Gate reveal tab

Facebook.com/HamptonChicago




Strategy Tips for your
Fan Page Marketing



Basic Engagement

Image credit to MoonToast


Moderate Engagement

Image credit to MoonToast

Travel and Hospitality: The highest
engagement occurs on Thursday and
Friday, when the week is winding
Wall Posting Tips down and people are looking to
escape from the office.

- Ideal Posting times depend on the Entertainment – Friday, Saturday,
day of the week per industry! and Sunday were most important post
times

Media: Weekends had strong
engagement while Monday was the
weakest.

Automotive: Auto related companies
saw the most engagement on
Sunday’s

Source: Buddy Media: Strategies for Effective Facebook Wall Posts: A
Statistical Review

Wall Posting Tips

Accept you won’t work only 9-5!

Source: Buddy Media: Strategies for Effective Facebook Wall Posts: A Statistical Review


Wall Posting Tips
- Pictures & Videos
in the Wall Feed get
the most Likes &
Comments

- Avoid link
shorteners,
Engagement rates
are 3x higher with
full URL’s.
[Source: BuddyMedia.com]


Add Engagement Tools

- Facebook Like
- Facebook Share
- Facebook Comments

www.TabSite.com


Add Engagement Tools
- “Like –Gate”
Non-Fan Content
Where you show
Different content to
Non-fans with goal
Of getting them
To “Like” the Page

www.TabSite.com


Add Sharing Tools

- YouTube Videos
- Demo of VideoShow
Widget with FB Share
integrated.

www.TabSite.com


Special Feature of Tabsite – Double your Exposure by publishing your Tabsite tabs
to the web! TabSite allows you to create a MicroSite of your tabs.

A MicroSite of your Fan Page Tabs!
• Get Tab Content and Sub-Pages indexed (no
iframe, content is on the web)
• Gives another web location to “Like” your page
• Integrates all your Tab Content
• Available to ALL TabSite users!
• Rolling out in Beta this week!

www.TabSite.com


www.TabSite.com


5 Summary Tips For Facebook Marketing Success:
1. Use Photos & Videos – Use pictures and videos as much as possible.
When you write a post, by attaching a relevant picture along it is more likely that you
will catch the attention of your fans

2. Be Original – It’s important to be authentic on social media because if your
posts are a constant sales pitch, people will ignore you, or worse “unlike” you. Add as
much personality and creative spice to your Facebook Page as possible.

3. Recognize and Reach Out to Loyal Fans – Create incentives that
reward loyal fans and encourage users to be active on your page. Boston Pizza used
an extremely effective campaign that required customers to take a picture of
themselves at the restaurant & post the picture on the Facebook Page to win prizes.

www.TabSite.com


5 Summary Tips For Facebook Marketing Success:

4. Create a Custom Landing Page – Entice users to like your profile with
some sort of incentive that is feasible for your company but attractive enough to
easily garner a “like” from them.

5. Be Active – Comment on other people’s pages, “like” other’s posts and
pictures. It is also important to respond to everyone’s replies and comments on your
wall…are you starting to get the picture? A community can’t be a community unless
everyone participates, including you.

www.TabSite.com


TabSite Gold Winner to be
Announced Shortly

www.TabSite.com


Slides Available
for review/download

www.Facebook.com/DigitalHill
www.Facebook.com/TabSite

www.TabSite.com


Question and Answer time

www.TabSite.com


Upcoming Webinar: Oct. 4

New & Advanced Tabsite Features
for Facebook Marketing

Details: www.TabSite.com/Webinar
www.TabSite.com


Final Point!
Forbes reports that Facebook Fans are:
- 41% more likely to recommend a
brand & 28% more likely to continue
using them.
- Fans spend an average $71.84 more
than non-fans.
www.TabSite.com


Thanks for attending!

www.DigitalHill.com
www.TabSite.com

www.TabSite.com

Facebook Marking Seminar - Fort Wayne - by TabSite

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